Slide 1

The Effects of Cruise on Local Destinations

GETTING REGIONS ONBOARD

David VassVice President, Destination & Enrichment ProgramsSince it first set sail in March2002, The World has visited over 800ports in approximately 140 countrieswith an average stay of 2.5 days ineach port. Its continuous worldwideitinerary, which is determined by theCaptains and the residents, enablesthis floating abode to circumnavigatethe globe every two to three years.

The World that appears in the August 2011 issue of South Africas Prestige Magazine

Infrastructure + Land Programs + Location + Creativity + Promotion Budget + Airlift + Strategy + Port Operations Expertise + Community Support + Availability of Good Guides & Transport + Realistic Profit Expectations + Visibility via Conferences + Patience = Cruise Calls

Cruise Calls + Port Ops Pricing + Revenue Produced by Land Programs + Pax Ratings & Feedback + Proper Control of the Amount of Calls in One Day = Success (or Failure)

The cruise industry in Australia has experienced a great year with the ICCA announcing in April that cruise passenger numbers have grown by more than 27% over the previous 12 months to reach almost 467,000 in 2010. CDU June 2011 NewsletterIn recent weeks the Australian Government announced an independent review into greater access for cruise ships to Garden Island naval dockyard in Sydney Harbour. The review will be conducted by Dr Alan Hawke, a former Australian Defence Department Secretary. CDU welcomes this review. A report is expected by the end of the year.

As cruise shipping grows in Australia the demand for new ports outside our major cities increases, thus it is important for our regional destinations to understand the requirements of cruise lines and to prepare for cruise ship arrivals. Overlands

2012 calls for The WorldPORTDATESDAYSFremantle (Perth)9-10 Feb2Esperance12-13 Feb1.5Adelaide16-18 Feb2.5Melbourne20-23 Feb3.5Port Arthur25-26 Feb1Hobart26-29 Feb3.5Sydney (OPT/Buoy/OPT)3-5 Mar3Norfolk Island5 Apr1PORTDATESDAYSCruising Milford & Doubtful Sounds9-Mar1Cruising Dusky Sound10 Mar1Stewart Island12-13 Mar2Akaroa14-17 Mar3.5Kaikoura18 Mar1Wellington19-22 Mar4Napier23-25 Mar2.5

White Island26 Mar.5Auckland27-30 Mar3Waiheke Island30 Mar1Mercury Bay30 Mar-1 Apr2Bay of Islands2-3 Apr2Australia: 9 Feb to 5 Mar New Zealand: 9 Mar to 3 AprLAND PROGRAMS make or break the port experienceA bad guide will ruin a great tour

Hi, thank you for your email. I am available Monday Wednesday Friday. I look forward to returning your email then

I am out of office until 12 September. In my absence please contact Shelley. Thanks, Mike

This is Shelly, I am on annual leave. Please contact Priscilla

Priscilla is out of office until 14 September, please contact Mike

Send information that answers questions about delays immediatelyAcknowledge receipt of emails even if you cant provide immediate answersCommunication is critical to successDont be the last Tour Operator / DMC to submit the proposal by deadlineNot a good idea to cut & paste existing programs from the cruise line website into your proposal

BUNDLINGThe art of taking land program components and re-arranging them in various orders and timings to create exclusive or bespoke experiences for competing brands

EDITINGThe art of taking land program components and re-arranging them in various orders and timings to create exclusive or bespoke experiences for competing brandsPay careful attention to timings of HD and FD land programsShip staff and crew can go into overtime, be extra careful of breakfast, lunch and dinner hoursCan you cut a lunch or dinner out of a program to put it at a better price point?Are you offering programs that you know are already available visibly and easily and much less expensively as a land program that will generate complaints (like a hop-on / hop-off bus that runs nearby or by suggesting to sell a Bruges on your Own bus when hop-on already exists)?Do you offer HD and FD tours that are so limited in participation that only 20 pax can take it and it will probably generate a waiting list of 120? That means you have 100 angry, disappointed pax that will blow your ratings and cancel their tours in OTHER ports (if Honfleur doesnt deliver, the next ports will see an erosion of participation numbers)

TRANSPARENCY

Use timing breakdownsExplain menus and drinksDiscuss road construction & weather conditionsBe candid about quality and quantity of venuesEmbrace a realistic profit margin and stick to itOverrides a realistic conversation with the cruise linesguides, transport and venuesAn example:

The Worlds new land programs template reflects both narrative and timing breakdowns to address the needs of a varied community some people need words to paint a picture while some people prefer just the facts

CONSIDERATIONS:

What are you offering me if this is not my first time here (seasoned / world cruisers)Take me somewhere or offer me something I cant get on my ownCreate a situation where apples to apples cannot be comparedGive me an overview first if a multi-day port of callIs the dinner better than what I get onboard?free time vs. structured timeThe pros and cons of shopping stops and the importance of authentic handicraftsEven old transport can be cleanUse of overnights on multi-day calls whats the rush?Private car pricing specific information and transparency +++Is Google the enemy?

Thank You