The Edible Baking Decoration Category

The $176 Million Opportunity!

Food ChannelAll Other Channel

Source: IRI MULO C, YTD Ending 8/9/15

Consumers have Voted….. Celebration by SweetWorks® Is the #4 BRAND in the Edible Cake Decorations Category!

Source: US IRI MULO, 52 Weeks Ending 8/9/15

4th Largest

Brand in US!

Fourth largest brand in “Baking - Edible Decorations Category”Source: US IRI MULO, 52 Weeks Ending 8/9/15

Celebration is the 4th largest brandin Dollar Sales in the Baking Aisle.

Celebration has a percentage growth that is more than 4.5 times higher than

the #1 Brand.

Celebration is growing at a much faster rate than the Top 3 brands

Source: US IRI MULO, 52 Weeks Ending 8/9/15

Fourth largest brand in “Baking - Edible Decorations Category”Source: US IRI MULO, 52 Weeks Ending 8/9/15

Celebration is the 4th largest brandin Dollar Sales in the Baking Aisle.

Celebration has a percentage growth that is more than 4.5 times higher than

the #1 Brand.

Celebration by SweetWorks® Sales Continue to Outpace the Category Without Any Decline For Seasonality

Source: US IRI MULO, 52 Weeks Ending 8/9/15

The Product Line

Sixlets® & Pearls™12 ct. per display

Cost $.65 SRP $1.09

With Space at a Premium, Celebration by SweetWorks® Provides Retailers with Solutions!

21 ¼” length

7” height

13-14” height(depends on height)

10 ¾” length

Peg Set

In Line

Celebration by SweetWorks® Color Rankings Trending with Consumers

SweetWorks® Will Continue to Drive Consumer Interest With Seasonal Colors and Mixes

Halloween Mix

Christmas Mix

Autumn Mix

Shimmer™ Spring Mix

Snowflake MixRed, White, Blue Mix

Shaker Jars are Convenient Packages for Baking and Decorating with Sixlets® and Pearls™

• Numerous Beautiful Colors & Mixes plus Seasonal Colors

• Perfect Size for Larger Decorating Projects with Closable Top

• Available in 4.5oz. and 5oz. jars

• 4/6ct trays per case

• $2.25 Cost

Celebration by SweetWorks® Newest Innovation in Candy!

NEW! Candy Crumble™

• Great-tasting crushed hard candy that’s perfect for decorating baked goods• The vanilla flavor compliments any flavor frosting• Available in green and white spearmint and red and white peppermint

flavors for the Christmas season• Available in 1.3 oz Small Peg Bags and 3.7 oz Shaker Jars

So Many Great Ideas to Create With Celebration by SweetWorks® Candy Crumble™!

Marketing Support/Programs

Celebration by SweetWorks® 2016 Marketing Calendar

14

Social Media Support Highlights Weddings, Graduation and Birthday Parties, Showers and Holiday Celebrations and Baked Goods

Social Media Support Highlights Weddings, Graduation and Birthday Parties, Showers and Holiday Celebrations and Baked Goods

Let’s bring some Celebration to the Baking Aisle!