The Economic Impact of the Forest of Dean and Wye Valley ... · Forest of Dean and Wye Valley -...
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The Economic Impact of the Forest of Dean and Wye Valley Visitor Economy 2018 Produced on behalf of Wye Valley and Forest of Dean Tourism Association Limited By The South West Research Company Ltd November 2019
Transcript of The Economic Impact of the Forest of Dean and Wye Valley ... · Forest of Dean and Wye Valley -...
The Economic Impact of the Forest of Dean and Wye Valley Visitor Economy 2018
Produced on behalf of Wye Valley and Forest of Dean Tourism Association LimitedByThe South West Research Company Ltd
November 2019
Contents
2
Page
Introduction 3
Forest of Dean and Wye Valley full area data 4
Forest of Dean data 17
Herefordshire (Forest of Dean and Wye Valley area) 25
Monmouthshire (Forest of Dean and Wye Valley area) 33
Tewkesbury (Forest of Dean and Wye Valley area) 41
Introduction
3
This report examines the volume and value of tourism and the impact of visitor expenditure on the local economy in the
Forest of Dean and Wye Valley in 2018. The Forest of Dean and Wye Valley marketing area consists of the Forest of Dean
local authority district and also extends into Monmouthshire and Herefordshire counties and a small section of Tewkesbury
local authority district.
The figures were derived using the Cambridge Economic Impact Model undertaken by The South West Research Company
(TSWRC). The model utilises information from national tourism surveys and regionally/locally based data. It distributes
regional activity as measured in those surveys to local areas using ‘drivers’ such as the accommodation stock and occupancy
which influence the distribution of tourism activity at local level.
For further information on the Cambridge Model the methodologies, data sources and the terms used in this report please
see Appendix 1 which accompanies this report.
For an overview of 2018, including key facts about the economy, weather and key events please see Appendix 2 of this
report.
Forest of Dean and Wye Valley - Key facts at a glance
Total visitor spend
UK £114,799,000
Overseas £45,905,000
Total visitor nights
UK 1,991,300
Overseas 794,600
Total staying trips
UK 705,400
Overseas 100,400
Total day trip spend
£211,610,000
Total day trips
6,312,000
Total staying and day trips
7,117,800
Friends and relatives spend
(non-visitor)
£12,492,000
Second home/holiday
accommodation spend
£408,000
Total visitor related spend
£385,214,000
Total estimated actual employment
7,768
(5,587 FTEs)
Induced employment
303
Indirect employment
1,070
Direct employment
6,394
Forest of Dean and Wye Valley
Key statistics
UK average nights per trip 2.82
UK average spend per trip £162.74
UK average spend per night £57.65
Overseas average nights per trip 7.91
Overseas average spend per trip £457.22
Overseas average spend per night £57.77
Average spend per day visit £33.53
Forest of Dean and Wye Valley - Staying visits
AreaDomestic trips
(000’s)Overseas trips
(000’s)
Domestic nights(000’s)
Overseas nights(000’s)
Domestic spend
(millions)
Overseas spend
(millions)
Forest of Dean 256 37 699 359 £42 £21
Monmouthshire - FOD & WV AREA 300 27 908 170 £51 £12
Herefordshire - FOD & WV AREA 144 36 373 259 £21 £12
Tewkesbury - FOD & WV AREA 5 1 11 7 £1 £0.3
Full - FOD & WV AREA 705 100 1,991 795 £115 £46
293327
180
6
806
0
100
200
300
400
500
600
700
800
900
All staying trips (000’s)
1,058 1,078
632
18
2,786
0
500
1,000
1,500
2,000
2,500
3,000
All staying nights (000’s)
£63 £64
£33
£1
£161
£0
£20
£40
£60
£80
£100
£120
£140
£160
£180
All staying spend (£ mn)
Forest of Dean and Wye Valley - Staying visits
36%
41%
22%
1%
All staying trips
38%
39%
23%
1%
All staying nights
39%
40%
21%
1%
All staying spend
Forest of Dean
Monmouthshire - FOD & WV AREA
Herefordshire - FOD & WV AREA
Tewkesbury - FOD & WV AREA
Forest of Dean and Wye Valley - Staying visits by accommodation type
Domestic tourists Trips Nights Spend
Serviced 181,400 374,200 £35,552,000
Self catering 113,200 453,000 £37,469,000
Touring caravans /tents 94,400 361,000 £13,591,000
Static vans/holiday centres 9,800 30,000 £1,815,000
Group/campus 23,400 52,000 £2,723,000
Paying guest in private homes 0 0 £0
Second homes 6,110 40,400 £909,000
Boat moorings 0 0 £0
Other 6,400 23,000 £1,364,000
Staying with friends and relatives 270,800 657,700 £21,374,000
Total 705,400 1,991,300 £114,799,000
Overseas tourists Trips Nights Spend
Serviced 25,600 75,700 £10,223,000
Self catering 7,500 105,000 £8,084,000
Touring caravans /tents 9,700 42,000 £1,745,000
Static vans/holiday centres 100 3,000 £121,000
Group/campus 8,000 146,000 £9,316,000
Paying guest in private homes 0 0 £0
Second homes 810 14,200 £594,000
Boat moorings 0 0 £0
Other 5,900 21,000 £1,248,000
Staying with friends and relatives 42,800 390,700 £14,573,000
Total 100,000 794,600 £45,905,000
Forest of Dean and Wye Valley - Staying visits by purpose
6
Domestic tourists Trips Nights Spend
Holiday 569,000 1,679,000 £91,151,000
Business 45,000 93,000 £12,330,000
Visits to friends and relatives 83,000 190,000 £9,922,000
Other 7,300 31,200 £1,396,000
Study 0 0 £0
Total 705,400 1,991,300 £114,799,000
Overseas tourists Trips Nights Spend
Holiday 53,200 316,000 £24,648,000
Business 9,200 57,000 £3,486,000
Visits to friends and relatives 36,400 379,000 £16,059,000
Other 1,900 43,400 £1,712,000
Study 0 0 £0
Total 100,000 794,600 £45,905,000
91% 83%70%
79%
9% 17%30%
21%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Trips
UK Overseas
84%62%
33% 42%
16%38%
67% 58%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Nights
UK Overseas
79% 78%
38% 45%
21% 22%
62% 55%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Spend
UK Overseas
Forest of Dean and Wye Valley - Day visits
Area Day visits Day visit spend
Forest of Dean 2.3 £77.6
Monmouthshire - FOD & WV AREA 3.0 £102.1
Herefordshire - FOD & WV AREA 0.9 £29.2
Tewkesbury - FOD & WV AREA 0.1 £2.7
Full - FOD & WV AREA 6.3 £211.6
Forest of Dean, 37%
Monmouthshire -FOD & WV AREA,
48%
Herefordshire -FOD & WV AREA, 14%
Tewkesbury -FOD & WV AREA, 1%
All day visits
Forest of Dean, 41%
Monmouthshire -FOD & WV AREA,
54%
Herefordshire -FOD & WV AREA, 15%
Tewkesbury -FOD & WV AREA, 1%
All day visit spend
Forest of Dean and Wye Valley - Day visits by location
Urban visits, 2,330,000
Countryside visits,
3,982,000
Day visits
Urban visits, £91,018,000
Countryside visits,
£120,592,000
Day visit spend
Total day visits Total day visit spend
6,312,000 £211,610,000
Forest of Dean and Wye Valley – Direct visitor expenditure by category
6
Accommodation
• UK staying visitors £42,091,000
• Overseas staying visitors £13,071,000
Shopping
• UK staying visitors £14,397,000
• Overseas staying visitors £13,226,000
• Day visitors £62,949,000
Food & drink
• UK staying visitors £25,919,000
• Overseas staying visitors £10,632,000
• Day visitors £89,855,000
Attractions/entertainment
• UK staying visitors £12,255,000
• Overseas staying visitors £4,305,000
• Day visitors £30,464,000
Travel
• UK staying visitors £20,135,000
• Overseas staying visitors £4,671,000
• Day visitors £28,343,000
Forest of Dean and Wye Valley - Direct visitor expenditure by category
UK staying, 31%
Overseas staying, 12%
Day visitors, 57%
Spend by visitor type
Accommodation, 15%Shopping, 24%
Food and drink, 34%
Attractions/ entertainment, 13%
Travel, 14%
Spend by sector
76%
16% 21% 26%38%
24%
15% 8%9%
9%
70% 71% 65%53%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Accommodation Shopping Food and drink Attractions/ entertainment Travel
Spend by sector and visitor type
UK Staying Overseas Staying Day visitors
Forest of Dean and Wye Valley – Other visitor related expenditure
6
Second Homes
£408,000
Visiting friends and relatives (non-visitor spend)
£12,492,000
• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.
• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.
Forest of Dean and Wye Valley – Business turnover
6
Turnover derived from trip expenditure Staying visitor related Day visitor related Total
Accommodation £55,896,000 £1,797,000 £57,693,000
Retailing £27,345,000 £62,318,000 £89,663,000
Catering £35,454,000 £87,160,000 £122,614,000
Attractions/entertainment £17,204,000 £31,993,000 £49,197,000
Transport £14,883,000 £17,006,000 £31,889,000
Arising from non trip spend £12,900,000 £0 £12,900,000
Total Direct £163,682,000 £200,274,000 £363,956,000
Total business turnover supported by tourism activity
Staying visitor related Day visitor related Total
Direct £163,682,000 £200,274,000 £363,956,000
Supplier and income induced £39,224,000 £36,658,000 £75,882,000
Total £202,906,000 £236,932,000 £439,838,000
• Business turnover arises as a result of tourist spending, from the purchase of supplies and services locally by businesses in receipt of visitor spending.
• It is assumed that 40% of travel spend will take place at the origin of the trip rather than at the destination.
• Income induced spending arises from expenditure by employees whose jobs are supported by tourism spend.
Forest of Dean and Wye Valley – Tourism related employment
6
Direct
6,394
Indirect
1,070
Induced
303
Total
7,768
Direct
4,383
Indirect
938
Induced
266
Total
5,587
Estimated actual employment
Full time equivalent employment (FTE’s)
Direct employment in businesses in receipt of visitor expenditure (FTE’s)
Staying visitor related Day visitor related Total
Accommodation 762 24 786
Retailing 231 516 747
Catering 474 1,166 1,640
Attractions/entertainment 283 522 805
Transport 94 106 200
Arising from non trip spend 205 0 205
Total Direct 2,049 2,334 4,383
Value of Tourism 2018
Forest of DeanKey Facts
293,000 Staying visitor trips
1,058,000 Staying visitor nights
£63,066,000 Staying visitor spend
2,326,000 Day visits
£77,579,000 Day visitor spend
£140,645,000 Direct visitor spend
£4,534,000 Other related spend
£145,179,000 TOTAL VISITOR RELATED SPEND
£166,392,000 TOTAL BUSINESS TURNOVER SUPPORTED
3,165 Estimated actual employment
2,268 FTE employment
Forest of Dean - Staying visits by accommodation type
Domestic tourists Trips Nights Spend
Serviced 38,500 73,000 £8,976,000
Self catering 60,600 191,000 £16,756,000
Touring caravans /tents 51,900 185,000 £7,224,000
Static vans/holiday centres 0 0 £0
Group/campus 16,800 34,000 £1,591,000
Paying guest in private homes 0 0 £0
Second homes 3,200 11,000 £274,000
Boat moorings 0 0 £0
Other 2,500 10,000 £487,000
Staying with friends and relatives 82,700 194,000 £6,945,000
Total 256,000 699,000 £42,254,000
Overseas tourists Trips Nights Spend
Serviced 6,900 24,000 £3,013,000
Self catering 2,700 42,000 £2,091,000
Touring caravans /tents 3,800 16,000 £805,000
Static vans/holiday centres 0 0 £0
Group/campus 7,100 135,000 £8,538,000
Paying guest in private homes 0 0 £0
Second homes 300 6,000 £249,000
Boat moorings 0 0 £0
Other 2,900 9,000 £568,000
Staying with friends and relatives 13,300 127,000 £5,547,000
Total 37,000 359,000 £20,812,000
Forest of Dean - Staying visits by purpose
Domestic tourists Trips Nights Spend
Holiday 213,000 592,000 £29,961,000
Business 15,000 33,000 £8,369,000
Visits to friends and relatives 21,000 44,000 £2,574,000
Other 7,000 30,000 £1,349,000
Study 0 0 £0
Total 256,000 699,000 £42,254,000
Overseas tourists Trips Nights Spend
Holiday 14,000 82,000 £7,554,000
Business 4,000 35,000 £2,153,000
Visits to friends and relatives 18,000 209,000 £9,675,000
Other 1,000 34,000 £1,430,000
Study 0 0 £0
Total 37,000 359,000 £20,812,000
94%79%
54%
88%
6%21%
46%
13%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Trips
UK Overseas
88%
49%
17%
47%
12%
51%
83%
53%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Nights
UK Overseas
80% 80%
21%
49%
20% 20%
79%
51%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Spend
UK Overseas
Forest of Dean - Day visits by location
Urban visits, 813,000
Countryside visits,
1,513,000
Day visits
Urban visits, £31,752,000
Countryside visits,
£45,827,000
Day visit spend
Total day visits Total day visit spend
2,326,000 £77,579,000
Forest of Dean – Direct visitor expenditure by category
6
Accommodation
• UK staying visitors £15,875,000
• Overseas staying visitors £5,539,000
Shopping
• UK staying visitors £5,040,000
• Overseas staying visitors £6,094,000
• Day visitors £22,674,000
Food & drink
• UK staying visitors £9,513,000
• Overseas staying visitors £4,828,000
• Day visitors £33,094,000
Attractions/entertainment
• UK staying visitors £4,230,000
• Overseas staying visitors £2,210,000
• Day visitors £11,304,000
Travel
• UK staying visitors £7,596,000
• Overseas staying visitors £2,141,000
• Day visitors £10,508,000
Forest of Dean – Other visitor related expenditure by category
6
Second Homes
£166,000
Visiting friends and relatives (non-visitor spend)
£4,368,000
• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.
• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.
Forest of Dean – Business turnover
6
Turnover derived from trip expenditure Staying visitor related Day visitor related Total
Accommodation £21,701,000 £662,000 £22,363,000
Retailing £11,022,000 £22,447,000 £33,469,000
Catering £13,911,000 £32,101,000 £46,012,000
Attractions/entertainment £6,695,000 £11,862,000 £18,557,000
Transport £5,842,000 £6,305,000 £12,147,000
Arising from non trip spend £4,534,000 £0 £4,534,000
Total Direct £63,705,000 £73,377,000 £137,082,000
Total business turnover supported by tourism activity
Staying visitor related Day visitor related Total
Direct £63,705,000 £73,377,000 £137,082,000
Supplier and income induced £15,552,000 £13,758,000 £29,310,000
Total £79,257,000 £87,135,000 £166,392,000
*Adjustments have been made to recognise that some spending on retail and food and drink will fall within attractions or accommodation establishments. It is assumed that 40% of travel spend will take place at the origin of the trip rather than at the destination.
Forest of Dean – Tourism related employment
6
Direct
2,634
Indirect
407
Induced
123
Total
3,165
Direct
1,803
Indirect
357
Induced
108
Total
2,268
Estimated actual employment
Full time equivalent employment (FTE’s)
Direct employment in businesses in receipt of visitor expenditure (FTE’s)
Staying visitor related Day visitor related Total
Accommodation 322 10 331
Retailing 99 202 302
Catering 208 480 687
Attractions/entertainment 118 210 328
Transport 39 42 81
Arising from non trip spend 72 0 72
Total Direct 858 944 1,803
Value of Tourism 2018Herefordshire – (FOD & WV area)
Key Facts
180,100 Staying visitor trips
632,000 Staying visitor nights
£33,184,000 Staying visitor spend
890,000 Day visits
£29,244,000 Day visitor spend
£62,428,000 Direct visitor spend
£2,918,000 Other related spend
£65,346,000 TOTAL VISITOR RELATED SPEND
£74,870,000 TOTAL BUSINESS TURNOVER SUPPORTED
1,305 Estimated actual employment
944 FTE employment
Herefordshire (FOD & WV area) - Staying visits by accommodation type
Domestic tourists Trips Nights Spend
Serviced 61,600 125,000 £11,132,000
Self catering 12,400 46,000 £3,626,000
Touring caravans /tents 11,100 46,000 £1,487,000
Static vans/holiday centres 400 4,000 £198,000
Group/campus 0 0 £0
Paying guest in private homes 0 0 £0
Second homes 1,900 6,000 £197,000
Boat moorings 0 0 £0
Other 3,100 7,000 £401,000
Staying with friends and relatives 53,900 139,000 £3,835,000
Total 144,400 373,000 £20,877,000
Overseas tourists Trips Nights Spend
Serviced 9,200 29,000 £2,877,000
Self catering 2,200 44,000 £2,375,000
Touring caravans /tents 4,200 18,000 £838,000
Static vans/holiday centres 100 3,000 £121,000
Group/campus 0 0 £0
Paying guest in private homes 0 0 £0
Second homes 500 7,000 £306,000
Boat moorings 0 0 £0
Other 2,800 11,000 £613,000
Staying with friends and relatives 16,700 148,000 £5,177,000
Total 35,700 259,000 £12,307,000
Herefordshire (FOD & WV area) - Staying visits by purpose
6
Domestic tourists Trips Nights Spend
Holiday 120,000 319,000 £17,955,000
Business 10,000 13,000 £1,002,000
Visits to friends and relatives 14,000 41,000 £1,920,000
Other 0 0 £0
Study 0 0 £0
Total 144,000 373,000 £20,877,000
Overseas tourists Trips Nights Spend
Holiday 18,000 89,000 £6,548,000
Business 3,000 13,000 £585,000
Visits to friends and relatives 14,000 148,000 £4,913,000
Other 900 9,000 £261,000
Study 0 0 £0
Total 36,000 259,000 £12,307,000
87%77%
50%
0%
13%23%
50%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Trips
UK Overseas
78%
50%
22%0%
22%
50%
78%100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Nights
UK Overseas
73%63%
28%
0%
27%37%
72%
100%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Spend
UK Overseas
Herefordshire (FOD & WV area) - Day visits by location
Urban visits, 260,000
Countryside visits, 630,000
Day visits
Urban visits, £10,165,000
Countryside visits,
£19,079,000
Day visit spend
Total day visits Total day visit spend
890,000 £29,244,000
Herefordshire (FOD & WV area) – Direct visitor expenditure by category
6
Accommodation
• UK staying visitors £7,587,000
• Overseas staying visitors £3,372,000
Shopping
• UK staying visitors £2,697,000
• Overseas staying visitors £3,611,000
• Day visitors £8,096,000
Food & drink
• UK staying visitors £4,703,000
• Overseas staying visitors £2,898,000
• Day visitors £12,644,000
Attractions/entertainment
• UK staying visitors £2,313,000
• Overseas staying visitors £1,155,000
• Day visitors £4,412,000
Travel
• UK staying visitors £3,577,000
• Overseas staying visitors £1,271,000
• Day visitors £4,091,000
Herefordshire (FOD & WV area)– Other expenditure by category
6
Second Homes
£84,000
Visiting friends and relatives (non-visitor spend)
£2,834,000
• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.
• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.
Herefordshire (FOD & WV area) – Business turnover
6
Turnover derived from trip expenditure Staying visitor related Day visitor related Total
Accommodation £11,112,000 £253,000 £11,365,000
Retailing £6,244,000 £8,015,000 £14,259,000
Catering £7,372,000 £12,265,000 £19,637,000
Attractions/entertainment £3,608,000 £4,620,000 £8,228,000
Transport £2,909,000 £2,455,000 £5,364,000
Arising from non trip spend £2,918,000 £0 £2,918,000
Total Direct £34,163,000 £27,608,000 £61,771,000
Total business turnover supported by tourism activity
Staying visitor related Day visitor related Total
Direct£34,163,000 £27,608,000 £61,771,000
Supplier and income induced£7,997,000 £5,102,000 £13,099,000
Total£42,160,000 £32,710,000 £74,870,000
*Adjustments have been made to recognise that some spending on retail and food and drink will fall within attractions or accommodation establishments. It is assumed that 40% of travel spend will take place at the origin of the trip rather than at the destination.
Herefordshire (FOD & WV area) – Tourism related employment
6
Direct
1,068
Indirect
186
Induced
51
Total
1,305
Direct
736
Indirect
163
Induced
45
Total
944
Estimated actual employment
Full time equivalent employment (FTE’s)
Direct employment in businesses in receipt of visitor expenditure (FTE’s)
Staying visitor related Day visitor related Total
Accommodation 151 3 155
Retailing 55 71 126
Catering 87 145 232
Attractions/entertainment 62 79 141
Transport 20 17 37
Arising from non trip spend 46 0 46
Total Direct 421 315 736
Value of Tourism 2018Monmouthshire – (FOD & WV area)
Key Facts
326,900 Staying visitor trips
1,078,000 Staying visitor nights
£63,516,000 Staying visitor spend
3,007,000 Day visits
£102,090,000 Day visitor spend
£165,606,000 Direct visitor spend
£5,308,000 Other related spend
£170,914,000 TOTAL VISITOR RELATED SPEND
£194,286,000 TOTAL BUSINESS TURNOVER SUPPORTED
3,214 Estimated actual employment
2,316 FTE employment
Monmouthshire (FOD & WV area) - Staying visits by accommodation type
Domestic tourists Trips Nights Spend
Serviced 80,100 174,000 £15,175,000
Self catering 40,200 216,000 £17,087,000
Touring caravans /tents 31,400 130,000 £4,880,000
Static vans/holiday centres 9,400 26,000 £1,617,000
Group/campus 6,600 18,000 £1,132,000
Paying guest in private homes 0 0 £0
Second homes 900 23,000 £428,000
Boat moorings 0 0 £0
Other 800 6,000 £476,000
Staying with friends and relatives 130,500 316,000 £10,283,000
Total 300,000 908,000 £51,078,000
Overseas tourists Trips Nights Spend
Serviced 9,300 22,000 £4,243,000
Self catering 2,600 19,000 £3,618,000
Touring caravans /tents 1,700 8,000 £102,000
Static vans/holiday centres 0 0 £0
Group/campus 900 11,000 £778,000
Paying guest in private homes 0 0 £0
Second homes 0 1,000 £30,000
Boat moorings 0 0 £0
Other 200 1,000 £67,000
Staying with friends and relatives 12,200 110,000 £3,600,000
Total 26,900 170,000 £12,438,000
Monmouthshire (FOD & WV area) - Staying visits by purpose
6
Domestic tourists Trips Nights Spend
Holiday 234,000 763,000 £43,069,000
Business 18,000 43,000 £2,670,000
Visits to friends and relatives 47,000 103,000 £5,339,000
Other 0 0 £0
Study 0 0 £0
Total 300,000 908,000 £51,078,000
Overseas tourists Trips Nights Spend
Holiday 21,000 142,000 £10,442,000
Business 2,000 8,000 £665,000
Visits to friends and relatives 4,000 20,000 £1,331,000
Other 0 0 £0
Study 0 0 £0
Total 27,000 170,000 £12,438,000
92% 90% 92%
8% 10% 8%
0%
20%
40%
60%
80%
100%
Holiday Business VFR
Trips
UK Overseas
84% 84% 84%
16% 16% 16%
0%
20%
40%
60%
80%
100%
Holiday Business VFR
Nights
UK Overseas
80% 80% 80%
20% 20% 20%
0%
20%
40%
60%
80%
100%
Holiday Business VFR
Spend
UK Overseas
Monmouthshire (FOD & WV area) - Day visits by location
Urban visits, 1,257,000
Countryside visits,
1,750,000
Day visits
Urban visits, £49,101,000
Countryside visits,
£52,989,000
Day visit spend
Total day visits Total day visit spend
3,007,000 £102,090,000
Monmouthshire (FOD & WV area) – Direct visitor expenditure by category
6
Accommodation
• UK staying visitors £18,415,000
• Overseas staying visitors £4,058,000
Shopping
• UK staying visitors £6,599,000
• Overseas staying visitors £3,426,000
• Day visitors £31,666,000
Food & drink
• UK staying visitors £11,563,000
• Overseas staying visitors £2,827,000
• Day visitors £42,863,000
Attractions/entertainment
• UK staying visitors £5,663,000
• Overseas staying visitors £904,000
• Day visitors £14,262,000
Travel
• UK staying visitors £8,837,000
• Overseas staying visitors £1,223,000
• Day visitors £13,299,000
Monmouthshire (FOD & WV area)– Other expenditure by category
6
Second Homes
£155,000
Visiting friends and relatives (non-visitor spend)
£5,153,000
• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.
• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.
Monmouthshire (FOD & WV area) – Business turnover
6
Turnover derived from trip expenditure Staying visitor related Day visitor related Total
Accommodation £22,762,000 £857,000 £23,619,000
Retailing £9,925,000 £31,349,000 £41,274,000
Catering £13,958,000 £41,577,000 £55,535,000
Attractions/entertainment £6,812,000 £15,008,000 £21,820,000
Transport £6,036,000 £7,979,000 £14,015,000
Arising from non trip spend £5,308,000 £0 £5,308,000
Total Direct £64,801,000 £96,770,000 £161,571,000
Total business turnover supported by tourism activity
Staying visitor related Day visitor related Total
Direct £64,801,000 £96,770,000 £161,571,000
Supplier and income induced £15,427,000 £17,288,000 £32,715,000
Total £80,228,000 £114,058,000 £194,286,000
*Adjustments have been made to recognise that some spending on retail and food and drink will fall within attractions or accommodation establishments. It is assumed that 40% of travel spend will take place at the origin of the trip rather than at the destination.
Monmouthshire (FOD & WV area) – Tourism related employment
6
Direct
2,622
Indirect
466
Induced
126
Total
3,214
Direct
1,797
Indirect
409
Induced
110
Total
2,316
Estimated actual employment
Full time equivalent employment (FTE’s)
Direct employment in businesses in receipt of visitor expenditure (FTE’s)
Staying visitor related Day visitor related Total
Accommodation 284 11 295
Retailing 75 238 314
Catering 176 523 699
Attractions/entertainment 102 224 325
Transport 34 45 79
Arising from non trip spend 84 0 84
Total Direct 755 1,041 1,797
Value of Tourism 2018Tewkesbury – (FOD & WV area)
Key Facts
5,800 Staying visitor trips
17,900 Staying visitor nights
£938,000 Staying visitor spend
89,000 Day visits
£2,697,000 Day visitor spend
£3,635,000 Direct visitor spend
£140,000 Other related spend
£3,775,000 TOTAL VISITOR RELATED SPEND
£4,290,000 TOTAL BUSINESS TURNOVER SUPPORTED
83 Estimated actual employment
60 FTE employment
Tewkesbury (FOD & WV area) - Staying visits by accommodation type
Domestic tourists Trips Nights Spend
Serviced 1,200 2,200 £269,000
Self catering 0 0 £0
Touring caravans /tents 0 0 £0
Static vans/holiday centres 0 0 £0
Group/campus 0 0 £0
Paying guest in private homes 0 0 £0
Second homes 110 400 £10,000
Boat moorings 0 0 £0
Other 0 0 £0
Staying with friends and relatives 3,700 8,700 £311,000
Total 5,000 11,300 £590,000
Overseas tourists Trips Nights Spend
Serviced 200 700 £90,000
Self catering 0 0 £0
Touring caravans /tents 0 0 £0
Static vans/holiday centres 0 0 £0
Group/campus 0 0 £0
Paying guest in private homes 0 0 £0
Second homes 10 200 £9,000
Boat moorings 0 0 £0
Other 0 0 £0
Staying with friends and relatives 600 5,700 £249,000
Total 800 6,600 £348,000
Tewkesbury (FOD & WV area) - Staying visits by purpose
6
Domestic tourists Trips Nights Spend
Holiday 2,000 5,000 £166,000
Business 2,000 4,000 £289,000
Visits to friends and relatives 1,000 2,000 £89,000
Other 300 1,200 £47,000
Study 0 0 £0
Total 5,000 11,300 £590,000
Overseas tourists Trips Nights Spend
Holiday 200 3,000 £104,000
Business 200 1,000 £83,000
Visits to friends and relatives 400 2,000 £140,000
Other 0 400 £21,000
Study 0 0 £0
Total 800 6,600 £348,000
91% 91%71%
100%
9% 9%29%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Trips
UK Overseas
63%80%
50%
75%
38%20%
50%
25%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Nights
UK Overseas
61%78%
39%
69%
39%22%
61%
31%
0%
20%
40%
60%
80%
100%
Holiday Business VFR Other
Spend
UK Overseas
Tewkesbury (FOD & WV area) - Day visits by location
Countryside visits, 89,000
Day visits
Countryside visits,
£2,697,000
Day visit spend
Total day visits Total day visit spend
89,000 £2,697,000
Tewkesbury (FOD & WV area) – Direct visitor expenditure by category
6
Accommodation
• UK staying visitors £214,000
• Overseas staying visitors £102,000
Shopping
• UK staying visitors £61,000
• Overseas staying visitors £95,000
• Day visitors £513,000
Food & drink
• UK staying visitors £140,000
• Overseas staying visitors £79,000
• Day visitors £1,254,000
Attractions/entertainment
• UK staying visitors £49,000
• Overseas staying visitors £36,000
• Day visitors £486,000
Travel
• UK staying visitors £125,000
• Overseas staying visitors £36,000
• Day visitors £445,000
Tewkesbury (FOD & WV area)– Other expenditure by category
6
Second Homes
£3,000
Visiting friends and relatives (non-visitor spend)
£137,000
• Spend on second homes estimates cover rates, maintenance, and replacement of furniture and fittings.
• Additional spending is incurred by friends and relatives as a result of people coming to stay with them.
Tewkesbury (FOD & WV area) – Business turnover
6
Turnover derived from trip expenditure Staying visitor related Day visitor related Total
Accommodation £321,000 £25,000 £346,000
Retailing £154,000 £507,000 £661,000
Catering £213,000 £1,217,000 £1,430,000
Attractions/entertainment £89,000 £503,000 £592,000
Transport £96,000 £267,000 £363,000
Arising from non trip spend £140,000 £0 £140,000
Total Direct £1,013,000 £2,519,000 £3,532,000
Total business turnover supported by tourism activity
Staying visitor related Day visitor related Total
Direct £1,013,000 £2,519,000 £3,532,000
Supplier and income induced £248,000 £510,000 £758,000
Total £1,261,000 £3,029,000 £4,290,000
*Adjustments have been made to recognise that some spending on retail and food and drink will fall within attractions or accommodation establishments. It is assumed that 40% of travel spend will take place at the origin of the trip rather than at the destination.
Tewkesbury (FOD & WV area) – Tourism related employment
6
Direct
69
Indirect
10
Induced
3
Total
83
Direct
48
Indirect
9
Induced
3
Total
60
Estimated actual employment
Full time equivalent employment (FTE’s)
Direct employment in businesses in receipt of visitor expenditure (FTE’s)
Staying visitor related Day visitor related Total
Accommodation 5 0 5
Retailing 1 5 6
Catering 3 18 21
Attractions/entertainment 2 9 10
Transport 1 2 2
Arising from non trip spend 2 0 2
Total Direct 14 34 48
