The Ebola Digital Wildfire of Misinformation
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Transcript of The Ebola Digital Wildfire of Misinformation
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“THE EBOLA DIGITAL WILDFIRE OF MISINFORMATION”
Luis Fernandez-Luque PhD
[email protected] @luisluque
eHealth Researcher at Norut.no
Co-founder at Salumedia.com
Health 2.0 Europe - 19th may 2015
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• “Patient”: Ebola Outbreak in West Africa
• Main problem: Communication
• Outbreak: 2014-ongoing
• Pathology: Misinformation
EBOLA 2014: A CLINICAL CASE
http://commons.wikimedia.org/wiki/File:Clipboard_01.svg
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3 4Medical History
1Diagnostic
2Next StepsTreatment
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West Africa Civil WARS
"Fighting in Monrovia(10-06-2013 12-44)" by KALOU KAKA - Kalou Kaka. Licensed under GFDL via Wikimedia Commons - http://commons.wikimedia.org/wiki/
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"Kids at dump in Sierra Leone" by Intsamaritan - Template:Int samaritan. Licensed under Public Domain via Wikimedia Commons - http://commons.wikimedia.org/wiki/
Sierra Leone (WHO 2008)
Under-5 Mortality 276 per 1,000
Sierra Leone (WHO 2008)
Under-5 Mortality 276 per 1,000
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http://www.unicefstories.org/tag/erica-kochi/
Sierra Leone (ITU 2013)
44% Mobile per 100 inhabitants
Sierra Leone (ITU 2013)
44% Mobile per 100 inhabitants
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Author: Peter Muller, winner in the category of general news. http://elpais.com/elpais/2015/02/12/album/1423738350_821141.html#1423738350_821141_1423740270
World Press Photo 2015World Press Photo 2015
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EBOLA OUTBREAK
http://www.bbc.com/news/world-africa-28755033
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symptoms
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NO EBOLA
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FAKE CURES
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3 4Medical History
1Diagnostic
2Next StepsTreatment
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DISEASE SURVEILLANCE
http://healthmap.org/ebola/#timeline
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Ebola Crisis – before the crisis
“HealthMap’s automated text-processing algorithm has been tracking the Ebola outbreak since March 14, when the Guinean news site Africaguinee.com reported “a strange fever” in the country’s Macenta prefecture “marked by anal and nasal bleeding.”
Larry Greenemeier, "Smart Machines Join Humans in Tracking Africa Ebola Outbreak", Scientific American, September 24, 2014
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http://kizzmyanthia.com/?cat=481
“The success of the Ebola response is access to real-time data“Rajiv Shah (was the Administrator of USAID from January 7th, 2010 to February 19th, 2015)
“The success of the Ebola response is access to real-time data“Rajiv Shah (was the Administrator of USAID from January 7th, 2010 to February 19th, 2015)
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TRACKING MOVEMENTS
Matthew Wall, "Ebola: Can big data analytics help contain its spread?”, 14 October, BBC News, http://www.bbc.com/news/business-29617831
“We've never had this large-scale, anonymised mobile phone data before as a species," says Nuria Oliver, a scientific director at mobile phone company Telefonica.” BBC News
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EBOLA RESPONSE: SMS SURVEY
http://blog.geopoll.com/ebola-research-sierra-leone-liberia
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DETECTING rumors
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3 4Medical History
1Diagnostic
2Next StepsTreatment
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treatment
http://www.bbc.com/news/world-africa-29573964
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treatment
http://www.npr.org/sections/goatsandsoda/2014/10/27/357647182/the-red-cross-is-using-text-messaging-to-take-...
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treatment
https://www.sfcg.org/soap-operas-about-ebola/
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treatment
http://www.appsagainstebola.org/
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treatment
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treatment
https://www.youtube.com/watch?v=K3IPbYB1nT8
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3 4Medical History
1Diagnostic
2Next StepsTreatment
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resolution
Matthew Wall, https://internationalmedicalcorps.org/Sierra-Leone-Ebola-Treatment-Centers0
reconstructionreconstruction
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EBOLA(itis)?!!
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1) Which technology do we use for the next outbreak?
1) How do we use technology for communication?
1) Did the pilots work?
1) What will you do better?
OPEN QUESTIONS
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COMMUNICATION TO PREVENT
1. Empower communities to handle health crisis
1. Empower the people to prevent disease before there is an outbreak
1. Invest in Trust
http://www.tsunster.com/wp-content/uploads/2013/01/161947_394120137269558_1651668184_n.jpg
"the patient is the most under-used
resource in healthcare” @ePatientDave
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THANKS!