THE EATING AND DINING MARKET

RESTAURANT• SOCIAL NEEDS : DINNING

MARKET•BIOLOGICAL NEEDS :

EATING MARKET

DINNING

• DINNING IS PREDOMINANTLY A SOCIAL EVENT• SERVICE IS IMPORTANT• DEMOGRAPHICS OF CUTOMER IS ALWAYS

IMPORTANT

WHY PEOPLE DINE OUT ?

• ESCAPE FROM BOREDOM• TO SOCIALIZE• TO AVOID DRUDGERY• TO TASTE OTHER CUISINE

FINE DINING RESTAURANT

• MOST FULL SERVICE• HIGH EMPHASIS ON QUALITY• STAFF IS WELL TRAINED• PRICE CHARGED ARE VERY HIGH• VERY PERSONALISED SERVICE• HAVING GOOD LOCATION IN MARKET• CUSTOMER ARE USUALLY OLDER

CASUAL UPSCALE DINING

• THESE ARE ON THE TOP END OF CASUAL SEGMENT

• MAY BE REFFRERD AS CASUAL FINE DINING• MEALS ARE LESS TIME CONSUMING• DELIVER PROFESSIONAL AND ATTENTIVE

SERVICE AT A SIGNIFICANTLY LOWER PRICE THAN IN FINE DINING RESTAURANT

• MOST ARE HAVING UNIFYING THEME & DECOR

EATING MARKET

EATING MARKET

• THE EATING MARKET CONSISTS OF THOSE SEGMENTS THAT CATER PRIMARILY TO THE BIOLOGICAL NEEDS AS OPPOSED TO PRIMARILY SOCIAL NEEDS.

TAKE OUT

• GET THE COOKED FOOD (MEAL) PARCEL• HIGHLY SIMPLIFIED MENU• NEARLY ALL QSR OFFERS TAKE OUT FACILITY

DRIVE THROUGH

• IT BECOMES AN INTEGRAL PART OF THE QSR SERVICE STRATEGY

• HAVING ADVANTAGE OF LOW CAPITAL BECAUSE OF THE SMALL SPACE

• HIGHLY SIMPLIFIED MENU GAVE THEM LOW OPERATING COST ADVANTAGE.

DELIVERY

• NEED DELIVERY EXPERT STAFF• PRICES ARE BASICALLY COMPETITION BASED

QUICK SERVICE RESTAURANT

• MOSTLY SELF SEVICE• HAVING LESS LABOUR COST.• LOWER PRICES MENU.• LESS TIME TO PREPARE FOOD

MID SCALED RESTAURANT

• MAY BE TERMED AS MODERATELY FAST FOOD.• OPERATIONS CLOSELY LOOK LIKE QSR

FAMILY RESTAURANT

• PROVIDE TABLE SERVICE• MAY OFFER SELF SERVICE IN THE FORM OF

SALAD BAR, BREAKFAST BAR & DESSERT BAR.• USUALLY OFFERS ONLY BREAKFAST, LUNCH

AND DINNER.• MENUS ARE HAVING WIDE SELECTION.

CASUAL RESTAURANT

• PROVIDE A RELAXED ATMOSPHERE AND REASONABLY PRICED MENU.

• MOSTLY ARE CHAIN RESTAURANTS LIKE : TGI FRIDAY’S, RUBY TUESDAY ETC.

SPECIALITY RESTAURANT

• FEATURING A SPECIFIC KIND OF FOOD CONSITUTE OR CUISINE IN MENU e.g., SEA FOOD RESTAURANT

• MOST ARE HAVING THEME BASED

QUESTION AND ANSWER

PRESENTED BY:ANKUSH