The dotMailer Platform. Who are we? o dotMailer is owned by the dotDigital Group PLC o AIM listed on...
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Transcript of The dotMailer Platform. Who are we? o dotMailer is owned by the dotDigital Group PLC o AIM listed on...
The dotMailer Platform
Who are we?
o dotMailer is owned by the dotDigital Group PLC
o AIM listed on London Stock Exchangeo 12 years of experience in digital
marketingo £9 million turnover companyo dotMailer is the largest UK ESPo SaaS platform, self serviceo We understand ecommerce
The Digital Marketing Experts 2
Email Marketing offerings
o One platform fits all!
o Credit card solution for small SME’so Professional product for Medium SME’so Enterprise product for large SME’ s & small
corporateso Corporate solution for large & global
businesso Reseller program for referralso White label for agencieso Channel offering for partners
o All this only possible due to a quality platform.. No one else can do this!
o All of the above in any language (alpha)
The Digital Marketing Experts 3
Some ‘People’ Stats
o 52k accounts, 19k managed userso 2 million people read a dotMailer sent email
each dayo Developed by a team of 24 engineerso Supported by a team of 20 customer service
repso Additional help
o Dedicated Account manager o Pooled account managero Consultants
o Used by o People in over 150+ countrieso 254 resellers & large corporates combinedo Companies of 1 person & 285,000 people!The Digital Marketing Experts 4
Some Recent Technical Numbers (March
2012)
o Send Rate of 2 million plus per houro Sent from 500 pre warmed IPs o From our allocation of 4000 IP’s on standbyo 2 million people read a dotMailer sent email
each dayo 500+ Images served per secondo 200 million emails sent a montho 40 millions opens tracked a montho 7.5 million clicks monitored a montho 14m bounced processed a montho 180 million contract imported a montho 100% uptime
The Digital Marketing Experts 5
Integrations out of the box
o Platform is designed for integrationo Rich API with over 80+ methodso Out of the box integrations with:
o Magentoo dotCommerceo Salesforceo Microsoft Dynamicso Sales Logixo X.commerce (eBay)
o Dedicated product integrations teamo Many more connectors in
development!
The Digital Marketing Experts 6
NASA technology with a Fisher Price interface
o Drag & Drop o Easy Editingo Segmentation: demographic,
geographic & behaviouralo Image managemento Dynamic content to deliver
relevancyo Powerful APIs for unlimited integrationo One click Personalisation o Detailed tracking & reportingo Branded surveys: automated data
appendingo Inbox preview o Triggers & Marketing Automationo Extensive split testingo Multi lingual interface
The Digital Marketing Experts 7
For Example: Easy Editor In Focus
o Revolutionary Editor for template creation
o Large Gallery of free templateso Simple to personalise on any data you
holdo Flexible & easy to use dynamic
contento Manage, upload, insert and crop
imageso Insert & track links with keywordso Host documents or files for downloado Easily add links to
o Send to a friend o Over 30 social networkso Integrate with Google Analytics
The Digital Marketing Experts 8
Data Management
The Digital Marketing Experts 9
o Easily create targeted segmentso Demographics - gender, age, business
etco Engagement – open, click, purchasedo Location – Zip, postcode, open
geolocationo Relevancy equals results
o Easily create data capture pointso Sign up formso Preference centres for your contactso Landing pages o Competitionso Branded Surveys
o Download & manage suppression lists
Marketing Automation
o Trigger campaigns automatically generate you ROIo Automate follow ups upon open &
clicko Automate series of triggered
campaignso Convert new customers o Retain clients with renewal notices o Anything date or time related!
o Auto respond when a new contact o signs up o Replies to a campaign
o Automate custom eventso Birthdayso Seasonso Life cycle milestones
The Digital Marketing Experts 10
Delivering your campaign
o Test Test Testo Preview in 28 ISPs with images on &
offo Multiple subject line split testingo Multiple Sending Email addresseso Multiple Friendly From addresso Multiple content variationso Free test sends
o Soft & hard bounces managed by youo Custom from domain, fully
authenticatedo ISP feedback loops integrationo Simple instant unsubscribe processo 12 years delivery experience & ISP
relationsThe Digital Marketing Experts 11
Closing the loop
o dotMailer offers real time reporting where each report can beo Filtered by address book, segment,
demographics or dynamic contento Drilled down to individual contacto Created quick re-engagement or
remail campaigns
The Digital Marketing Experts 12
o Openso Links Clickedo Social networking
viewso Replieso Hard & Soft bounceso Return on Investment
o Hotspot reporto Boardroom ready print reporto Hot prospectso Compare campaignso Unsubscribers, ISP
compliantso Email client analysis
Global marketplace
o Create & send emails in multiple languageso All language and character sets
availableo Multilingual interface (alpha)o Automatic local language of public
pages o unsubscribe o Forward to a friend
The Digital Marketing Experts 13
o Germano Spanisho Finnisho Frencho Italiano Dutcho Polish
o Portugueseo Swedisho Chineseo Hungariano Slovako Turkisho Norwegian
The Digital Marketing Experts 14
