The Do's and Don'ts for Your Facebook Business Page
-
Upload
insideview -
Category
Technology
-
view
6.084 -
download
1
description
Transcript of The Do's and Don'ts for Your Facebook Business Page
![Page 1: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/1.jpg)
The Do’s and
Don’ts
for Your Fa
cebook
Business Page
![Page 2: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/2.jpg)
DOUse Pages instead of
Profiles for Businesses
![Page 3: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/3.jpg)
WHY?
![Page 4: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/4.jpg)
Pages provide analytics
![Page 5: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/5.jpg)
Pages provide analytics
Update fans on upcoming events or product releases
![Page 6: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/6.jpg)
Pages provide analytics
Update fans on upcoming events or product releases
Pages allow custom landing tabs
![Page 7: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/7.jpg)
Pages provide analytics
Update fans on upcoming events or product releases
Pages allow custom landing tabs
Run contests
![Page 8: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/8.jpg)
Pages provide analytics
Update fans on upcoming events or product releases
Pages allow custom landing tabs
Run contests
Create Facebook Ads for your business Page
![Page 9: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/9.jpg)
Track your Facebook activity and analytics
DO
![Page 10: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/10.jpg)
WHY?
![Page 11: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/11.jpg)
SET A GOAL
![Page 12: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/12.jpg)
“Let’s increase our fan base to over 1,000 by the next
quarter.”
SET A GOAL
“Have 2-5 wall posts everyday and
continue to engage with fans.”
“Run 3 contests this
month.”
![Page 13: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/13.jpg)
Track the success of your campaigns
![Page 14: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/14.jpg)
Track the success of your campaigns
![Page 15: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/15.jpg)
Track the success of your campaigns
Which days were successful?
![Page 16: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/16.jpg)
Track the success of your campaigns
Which days were successful?
Which days were not?
![Page 17: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/17.jpg)
See who is listening
&
Discover yourtarget audiences
![Page 18: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/18.jpg)
![Page 19: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/19.jpg)
![Page 20: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/20.jpg)
Post daily but with YOUR own voice
DO
![Page 21: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/21.jpg)
Taken from Social Media Examiner
![Page 22: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/22.jpg)
Wall Post Checklist• Post 2-5 times a day
• Post 80 characters or less
• Thursdays and Fridays are the best engagement days – more people are on social media towards the end of the week
• Post FULL links (no bitly, owly, etc.)
![Page 23: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/23.jpg)
Highest Traffic Window
10am – 4pm (eastern time)
7am – 1pm (western time)
![Page 24: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/24.jpg)
DON’TFlip on a social media
feed and expect positive results
![Page 25: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/25.jpg)
Example of what NOT to do
![Page 26: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/26.jpg)
Example of what NOT to do
Otherwise you will get this
![Page 27: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/27.jpg)
Example of what NOT to do
Otherwise you will get this
And this
![Page 28: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/28.jpg)
DON’TBe sloppy! Fill in
everything
![Page 29: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/29.jpg)
![Page 30: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/30.jpg)
![Page 31: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/31.jpg)
![Page 32: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/32.jpg)
DON’TPost the following…
![Page 33: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/33.jpg)
• Refrain from posting phone numbers, email addresses, addresses, or other personal information.
• Draw a distinct line between personal and business
• This happens more than you may think!!
Personal Information
![Page 34: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/34.jpg)
• Don’t just post links of sites or blog posts. Mix it up!
• Engage with fans, don’t be a machine…they’re not only there for information
• Post quotes, photos, videos, contest promotions, or engage with fans
Only links
![Page 35: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/35.jpg)
• Do NOT be this guy on Facebook
• Sales posts are annoying – let your fans’ interactions drive the sales
• Post deals respectfully without clichés
Sales Pitches
![Page 36: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/36.jpg)
If you post any of these…
![Page 37: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/37.jpg)
If you post any of these…
Your Facebook business page will NOT do well
![Page 38: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/38.jpg)
If you post any of these…
…and you will be hunted down by cat police
Your Facebook business page will NOT do well
![Page 40: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/40.jpg)
Check us out on our website:
www.insideview.com
Or:
@InsideView
![Page 41: The Do's and Don'ts for Your Facebook Business Page](https://reader035.fdocuments.net/reader035/viewer/2022070304/54b9fddf4a7959b8698b45d6/html5/thumbnails/41.jpg)
Thank you for joining us. Good
night!
Share with your friends!