The DND Structure relative to Strategic Communication (Office of the Undersecretary for Legal...

The DND StructureThe DND Structurerelative torelative to

Strategic CommunicationStrategic Communication(Office of the Undersecretary for Legal Affairs and (Office of the Undersecretary for Legal Affairs and

Strategic ConcernsStrategic Concernsper Administrative Order No. 218)per Administrative Order No. 218)

SCOPE OF PRESENTATIONSCOPE OF PRESENTATION

Background (AO 218)Background (AO 218) Functional Areas of USLASCFunctional Areas of USLASC Current Structure per AO 218Current Structure per AO 218 Current OPLA Set-UpCurrent OPLA Set-Up Functions of USLASC relative to Functions of USLASC relative to

OPLAOPLA Functions of OPLAFunctions of OPLA StaffingStaffing

ActualActual Proposed (EO 366)Proposed (EO 366)

Advantages, DisadvantagesAdvantages, Disadvantages(Issues, Concerns, Limitations)(Issues, Concerns, Limitations)

Administrative Order Administrative Order No. 218No. 218

dated January 18, 2009dated January 18, 2009

““Reorganizing the Department of Reorganizing the Department of National Defense to Strengthen its National Defense to Strengthen its Capability and Ensure its Efficiency to Capability and Ensure its Efficiency to Adequately Respond to Current Adequately Respond to Current Exigencies in National Security, to Exigencies in National Security, to Achieve the Implementation of its Achieve the Implementation of its Defense Reform Program, and to Defense Reform Program, and to Attain All Its Other Legally Mandated Attain All Its Other Legally Mandated Goals”Goals”

55thth para –para –

WHEREAS, the DND is now fast-WHEREAS, the DND is now fast-tracking the implementation of the tracking the implementation of the Philippine Defense Reform Program; Philippine Defense Reform Program; and there is a need to make the DND and there is a need to make the DND organization more attuned with the organization more attuned with the requirements of the said program;requirements of the said program;

Section 2. Re-Assignment of Section 2. Re-Assignment of Respective Functional Areas to Respective Functional Areas to Second Level Positions of the Second Level Positions of the Department:Department:

C.C. The functional areas assigned to The functional areas assigned to the Undersecretary for Legal the Undersecretary for Legal Affairs and Strategic Concerns Affairs and Strategic Concerns (USLASC) shall be as follows:(USLASC) shall be as follows:

i) i) Legal matters and strategic Legal matters and strategic concernsconcerns

ii)ii) Legislative and public affairsLegislative and public affairs

iii)iii) Strategic assessmentStrategic assessment

iv)iv) International PolicyInternational Policyv)v) Counter-TerrorismCounter-Terrorismvi)vi) Human RightsHuman Rightsvii)vii) DND Representative to theDND Representative to theDangerous Drugs BoardDangerous Drugs Boardviii)viii) Strategic Communication:Strategic Communication:-- Public and Legislative Public and Legislative AffairsAffairs-- Public InformationPublic Information-- Congressional Liaison Congressional Liaison

Secretary of National Defense

Undersecretary(USLASC)

Office for Public &

Legislative Affairs

Office for Legal Service

Assistant Secretary forStrategic Assessment

Current Current StructureStructure

per AO 218per AO 218

OPLAChief of Office

Research, Monitoring& Publications Division

Community Relations &Special Projects Division

LegislativeAffairs Division

Secretary of National Defense

Undersecretary

Public InformationDivision

Current Current Set-UpSet-Up

Adhoc StratCom Group

CS to SNDSMA to SNDMA on PAAC, OPLA

Craft daily media lines on current & emerging issues affecting national security, the defense & military establishment

Functions of USLASC relative to OPLA -

1. Evaluate the report on the review of existing communication policies, doctrines, plans and programs of the DND and its bureaus/agencies to ensure compliance with the Constitution and existing laws, rules and regulations;

2. Provide guidance in the formulation of communication policies, doctrines, plans and programs of the DND and its bureaus/agencies;

3. Supervise, coordinate and provide direction for the implementation of communication policies, doctrines, plans and programs of the DND and its bureaus/agencies relative to strategic communication, public affairs and information; and

4. Advise the Secretary on matters pertaining to strategic communication, public affairs and information.

Functions of OPLA -

1. Review existing communication policies, doctrines, plans and programs of the DND and its bureaus/agencies to ensure compliance with the Constitution and existing laws, rules and regulations;

2. Formulate communication policies, doctrines, plans and programs of the DND and its bureaus/agencies and submit such to the Secretary through the Undersecretary for approval;

3. Spearhead the implementation of communication policies, doctrines, plans and programs of the DND and its bureaus/agencies relative to strategic communication, public affairs and information; and

4. Advise the Undersecretary and Secretary on matters pertaining to strategic communication, public affairs and information.





Chief of Office(Director III)

vacant

Current Current OPLA Set OPLA Set

upup

Public Relations Officer IV (SG 22)(Division Chief/Writer/Editor)- MARINA M. AGUSTIN

*Staff/Personnel – 3

Electronics & Communications Equipment Technician II (SG 8)(Pictorial Section Chief)- JORGE M. MARCOS

Photographer I (SG 5)(Still/Video Cameraman)-RENATO P. ALBA

Public Relations Assistant (SG 8)(Records Officer)- REYNALDA S. ABABON

Cinematographer I (SG 10)(Division Chief/News Writer)- FLORENCE V. BALMACEDA

*Staff – 3 (1 military)

Intel Agent Aide I (SG 4/Casual)(News Writer)- EVA B. DELOS SANTOS

Assistant Information Officer (SG 8)(Media Coordinator)- NENA N. BADIOLA

Driver II (SG 4/Casual)(Still/Video Cameraman/Driver)FRED A. ABUDA

*SSG JAVIER PASCUAL PA(Computer Operator/Driver)

Legislative Staff Officer V (SG 22)(Division Chief/Writer/Editor/Liaison to both House of Congress)-- ROSANNA E. BAROA

*Staff – 1Admin Aide IV (SG 4)

(Driver/Courier)

Information Officer IV (SG 22) (Division Chief/Speechwriter/Analyst/Editor)- CRESENCIO S. SERVANO, JR.

*Staff – 2 (2 military)

Information Officer II (SG 15)(Records Officer/Librarian/News Clipper)- CORAZON M. NATIVIDAD

Secretary II (SG 9)(Researcher) - ZENAIDA R. PETUCO

*CPL DANILO LAGUITAN PA*CPL EDGAR CENTUS PA(Broadcast News Monitors/Message Center Receiving

Clerks)

Admin Support Staff*Staff/Personnel – 4 (military)

Information Officer II (SG 15)(Operations Officer/RSO/SDO)- NELSON L. GALLARDE

Information Officer I (SG 11)(Admin Officer)- CARMELITA L. BRIONES

Utility Worker I (SG 1)(Utility/Messenger)-GLORIA A. BANTAOTAO

Current OPLA Set upCurrent OPLA Set up& Functions& Functions





Chief of Office

1. Take charge of requests for public assistance relative to veterans benefits claims & solicitations for financial assistance from civic organizations/ foundations for the welfare of the marginalized sectors of society and the general public and recommend to the SND the proper course of action; and coordinate with NGOs on matters pertaining to public assistance and community welfare projects;

2. Plan & organize special projects as photo exhibits/displays in coordination with the Public Information Division;

3. Provide support for press conferences and other engagements of SND and DND-AFP officials and staff; and

4. Organize and manage activities/events relating to public affairs, public information, media and community relations.

1. Prepare press/photo releases and other articles for dissemination to the media on speaking engagements and activities of the SND, the DND and its bureaus/agencies;

2. Coordinate with mediamen covering the defense and military establishment, organize and provide photo coverage for press conferences and other speaking engagements of the SND, and coordinate the availability of concerned officials and staff of the DND and its bureaus/agencies;

3. Record and transcribe tapes of engagements of the SND and other DND officials for documentation purposes;

4. Provide support in the set-up of photo exhibits/displays in coordination with the Special Projects Division

1. Compile and monitor developments on DND-AFP related bills filed in both Houses of Congress and prepare periodic reports to the Chief of Office and the Department Head;

2. Liaison with concerned Committees in both Houses of Congress regarding Committee Hearings and coordinate the attendance of DND-AFP officials and staff;

3. Monitor progress/developments of Technical Working Groups on DND-AFP related bills; and

4. Coordinate with the PLLO and the legislative liaison officers and/or staff representing various executive, legislative and judicial branches of government involved in the legislative liaison system pertaining to legislations of common concern and those affecting national security, the defense and military establishment.

1. Monitor news items, articles, publications and broadcasts relative to the defense and military establishment and provide summaries/analyses;

2. Collate and compile all such publications and record/tape radio and/or TV broadcasts on DND-AFP related matters for records purposes/reference;

3. Draft speeches, messages for the SND and compile all written records of speaking engagements of the SND; and

4. Provide editorial services for DND reports/publications.

-Takes charge of all matters pertaining to public/media relations, public information, public assistance & congressional liaison.

Office for Public & Legislative Office for Public & Legislative AffairsAffairs

(Proposed)(Proposed)

Chief of Office(Director)

(Director IV – SG 28)

Chief Communications Development Officer (SG 24)

(Division Chief )

*Staff Writers/Technical Staff/Personnel - 8

Public Relations Officer IV (SG 22)Public Relations Officer III (SG 18)Public Relations Officer II (SG15)Public Relations Officer I (SG 11)(Records Officer)Photographer/Photojourn V (SG 15)(Still/Videocam)2 Photographers/Photojourn III (SG 9)(Still/Videocam)Administrative Aide IV (SG 4)(Driver/Courier/Messenger)

Chief Communications Development Officer (SG 24)(Division Chief)

*Staff - 4

2 Department Legislative Liaison Specialist IV (SG 22)Legislative Staff Officer I (SG 11)(Records Officer)Administrative Aide IV (SG 4)(Driver/Courier/Messenger)

Chief Communications Development Officer (SG 24)

(Division Chief )

*Staff/Speech Writers/Researchers – 5

Information Officer IV (SG 22)(Staff/Speech Writer)Information Officer III (SG 18)(Staff/Speech Writer)Information Officer II (SG 15)(Records Officer/Researcher)Information Officer I (SG 11)(Writer/Researcher)Administrative Aide IV (SG 4)(Utility/Courier/Messenger)

Research &Publications Division

Public Affairs &Special Projects Division

Strategic & LegislativeAffairs Division

*Administrative Support Staff

Administrative Assistant III (SG 9)

Administrative Aide V (SG 5)(Driver/Courier/Messenger)


Deputy Chief of Office(Deputy Director)

1. Review existing communication policies, doctrines, plans and programs of the DND and its bureaus/agencies to ensure compliance with the Constitution and its existing laws, rules and regulations;

2. Formulate communication policies, doctrines, plans and programs of the DND and its bureaus/agencies and submit such to the Secretary through the Undersecretary for approval;

3. Spearhead the implementation of communication policies, doctrines, plans and programs of the DND and its bureaus/agencies relative to strategic communication, public affairs and information;

4 Advise the Undersecretary and Secretary on matters pertaining to strategic communication, public affairs and information.

1. Formulate, coordinate and disseminate strategic-level public affairs guidance with integrated themes and messages for the DND and its bureaus/agencies; and develop and disseminate strategic communication and information to internal and external audiences of the defense and military establishment, to include the defense and military attaches, the diplomatic corps, our foreign allies and the general public;

2. Coordinate the collation, verification and authorization for release of unclassified defense information to the general public;

3. Coordinate with the AFP in ensuring that DND/AFP activities pertaining to civil-military operations are consistent with strategic communication goals;

1. Formulate and implement strategic communication plans that convey coordinated and integrated themes and messages intended for the executive, legislative and judicial branches of government;

2. Develop strategic communication and information and coordinate the collation, verification and authorization for release of unclassified defense information intended for the executive, legislative and judicial branches of government;

3. Coordinate with representatives of the executive, legislative and judicial branches of government involved in the legislative liaison system on matters pertaining to legislations of common concern as well as those affecting national security, the defense and military establishment;

1. Undertake research in support of the other Divisions relative to the formulation and implementation of strategic communication plans that convey consistent and integrated themes and messages, as well as assist in the development and dissemination of such to the internal and external audiences of the DND and its bureaus/agencies;

2. Collate information, provide news analysis, track issues and monitor media coverage of defense and security matters;

3. Prepare speeches, messages and other official correspondences, communications for the Secretary and other defense officials;

- Supervise the overall operations of the office and ensure the effective performance of the core functions

- Take charge of administrative matters, including logistics support and human resource development/ training







Deputy Chief of Office(Deputy Director)

4. Organize, coordinate and provide staff support for press conferences and coordinate media availability of concerned officials and staff of the DND and its bureaus/agencies; and provide in-house coverage of activities/events of the DND and its bureaus/agencies for records/ documentation purposes;

5. Organize and manage all activities/ events relating to public affairs, public information, media & community relations; and

6. Develop and implement special projects consistent with strategic communication goals.

4. Monitor and liaison with concerned congressional committees and legislators on matters relative to legislations affecting national security, the defense and military establishment;

5. Coordinate attendance of the concerned DND official/staff and office/bureau/ agency in congressional hearings on legislations relating to national security, the defense and military establishment; and

6. Compile records of proposed and approved legislations pertaining to national security, the defense and military establishment.

4. Monitor the implementation of strategic communication plans and programs as well as develop and devise means for assessing the effectiveness of such to include audience reaction/ feedback;

5. Develop and manage the publication of information materials/references on national defense and security; and

6. Organize, manage and maintain a database for defense information and historical archive for the DND.






ADVANTAGEADVANTAGESS

It is the existing link of the DND with the It is the existing link of the DND with the PIOs/PAOs of its bureaus/agencies and with the PIOs/PAOs of its bureaus/agencies and with the PIOs of other government agencies PIOs of other government agencies (DEVCOMNET)(DEVCOMNET)

A certain number of personnel have undergone A certain number of personnel have undergone STRATCOM seminar-workshops which would STRATCOM seminar-workshops which would give them a working knowledge (though limited) give them a working knowledge (though limited) on the subjecton the subject

The existing structure has been the public The existing structure has been the public relations arm of the DND, and what is needed is relations arm of the DND, and what is needed is merely to reorient/reinforce the knowledge, merely to reorient/reinforce the knowledge, skills/technical knowhow of the personnel on skills/technical knowhow of the personnel on STRATCOMSTRATCOM

ISSUES & ISSUES & CONCERNSCONCERNS

(disadvantages/limit(disadvantages/limitations)ations)

Lack of staff/personnel/plantilla positions- Writers (News & Speech writers)

(Most of the staff/personnel hold clerical positions)- Legislative Liaison Staff- Researchers- Transcribers- Records Officer- Photographers/Videographers

Outmoded Audio-Video Equipment Antiquated transport vehicles

Thank Thank you.you.

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