The DIY Website: Using WordPress for your Nonprofit or Small Business

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The DIY Website Using WordPress for your Nonprofit or Small Business

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Presentation for 2011 WordCamp Fayetteville

Transcript of The DIY Website: Using WordPress for your Nonprofit or Small Business

Page 1: The DIY Website: Using WordPress for your Nonprofit or Small Business

The DIY WebsiteUsing WordPress for your

Nonprofit or Small Business

Page 2: The DIY Website: Using WordPress for your Nonprofit or Small Business

Well, How Did I Get Here?

CONTROL• Content Management• Cost Savings• Response Time

WORDPRESS • Highly recommended• FREE!

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DIY: It’s Not Just for NPs Anymore

What Nonprofits and small business have in common . . .

• Offer a product or service• Employ staff (& volunteers)• Need revenue to stay in business• Utilize a marketing plan• Impacted by economic conditions• Pay taxes (oh yes we do!)

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DIY: It’s Not Just for NPs Anymore

. . .and what they don’t

• NPs operate for the purpose of a particular public interest

• Businesses operate to earna profit for individual shareholders

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When to Use the Pros

• Design• Technical Issues• Formatting Changes • Coherence

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Pros We Know

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Prepping for Design

• Who is your audience?Dictates language and design features

• Mission• Objectives• Getting content to the designer

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Blogging for Dollars

• Enhance the Mission • Raise public awareness• Raise $$• Connect with the community

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Capacity

• Who? • What?• When?• Consistency and Scheduling

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Intellectual Property

• What is it?• Who can claim it? What about guest bloggers/contributors?• What are the exceptions?• How do you secure it?Learn more here:

http://www.copyright.gov/circs/circ01.pdf

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ROI

• Measuring website vs. social media

• Examples of the intangible

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Social Media Integration

• Your website is your HUB for information• Streamline your efforts with FEEDS• Encourage WEB visitors to share your content• Archive • Branding

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Angie Albright, Executive DirectorNorthwest Arkansas Women’s Shelter

@angiealbright @NWAWS

Jody Dilday, Executive DirectorSingle Parent Scholarship Fund

of Northwest Arkansas @jdilday @SPSFNWA

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