The Disruption of MEDIA...SHERWIN GATCHALIAN 10 RISA HONTIVEROS JEJOMAR BINAY Mega Manila, 2015 Top...

The Disruptionof

MEDIAMedia Outlook 2016

Uber, the world’s largest taxi company, owns no vehicles.“”

Facebook, the world’s most popular media owner, creates no content.Alibaba, the most valuable retailer, has no inventory.

And Airbnb, the world’s largest accommodation provider, owns no real estate.

Something interesting is happening.

– Tom GoodwinSVP of Strategy and Innovation at Havas Media

Should traditional media be worried?

TV’s relationship with Twitter

drives

40%of UK Twitter

traffic is TV-related

of broadcasts had some form of positive causation – an increase in Tweets was followed by an increase in viewing.

11%

drives

Is Digital taking audiences

away from Traditional?

168

236 230 217

0

50

100

150

200

250

2012* 2013 2014 Jan2015

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Average Viewing Minutes

Longer time spent watching TV

Specs: Individuals 2+, Total Philippines, *June 2012-Nov 2015

TV reach on its high end

81.195.7 95.6 93.6

0

20

40

60

80

100

2012* 2013 2014 Jan2015

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Monthly Reach (%)

Specs: Individuals 2+, Total Philippines, *June 2012-Nov 2015

In Urban PH, Radio can reach up to 20 million

94246317336345440

89315,474

20,849

0 5,000 10,000 15,000 20,000 25,000

DagupanIloilo

GenSanBacolod

DavaoCDOCebu

Mega ManilaUrban PH

Average Weekly Reach (000)

Specs: Urban PH Key Cities, Individuals 10+, 2013 Research Dates

Radio are bookends to Media Consumption(Urban PH)

02,0004,0006,0008,000

10,00012,00014,00016,000

02:0

003

:00

04:0

005

:00

06:0

007

:00

08:0

009

:00

10:0

011

:00

12:0

013

:00

14:0

015

:00

16:0

017

:00

18:0

019

:00

20:0

021

:00

22:0

023

:00

24:0

025

:00

Rtg

(000

)

Radio TVSpecs for TV: Urban Philippines, Individuals 10+, FY 2013;

Specs for Radio: Urban PH Key Cities, 2013 Research Dates

4 millionlisteners 2 million

listeners

14 millionviewers

8 millionviewers

Home radio listening retains its loyal morning listenersand is developing a new late night audience(Urban PH)

Specs : Urban PH Key Cities, Individuals 10+, 2013 Research Dates

0500

1,0001,5002,0002,5003,000

02:0

003

:00

04:0

005

:00

06:0

007

:00

08:0

009

:00

10:0

011

:00

12:0

013

:00

14:0

015

:00

16:0

017

:00

18:0

019

:00

20:0

021

:00

22:0

023

:00

24:0

025

:00

Rtg

(000

)

Home Work In Transit Elsewere

Radio reach Like TV Looks Stable

95 91

0

20

40

60

80

100

Jan2013

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2013

Mar2015

Sep2015

Reach (%)

Specs: Individuals 10+, Mega Manila, 2013 and 2015 research dates, Whole day

818

45

Yesterday Past Week Longer Ago

% of individuals who read a newspaper…

Newspaper readership in past week at 18%

Specs: SCMI Media Insights 2015, Urban Philippines covering 20+ cities, 2000 interviews

• TV, radio and print audiences remain• Media Audiences are still delineated• Content and adaptability is key

Media Evolution is True and Here

The More Immediate Future…

11% 1%

88%

TV PRESS RADIO 0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Political/Advocacy AdvertisingTV, Radio and Print, 2015

Mega Manila Stations SpotsDWSM-FM/102.7 MHZ 1145DZMM-AM/630 KHZ 1088DZBB-AM/594 KHZ 961DZRH-AM/666 KHZ 758DWWW-AM/774 KHZ 638DZXL-AM/558 KHZ 586DWKY-FM/91.5 MHZ 574DWYS-FM/101.1 MHZ (YES) 564DWFM-FM/92.3 MHZ 539DWRK-FM/96.3 MHZ 490

Top 10 StationsRadio, 2015

Provincial Stations SpotsDWRC-FM/95.5 MHZ (LEGASPI) 2487DYFM-AM/837 KHZ (ILOILO) 1948DZVR-AM/711 KHZ (LAOAG) 1793DYGB-FM/91.7 MHZ (DUMAGUETE) 1682DXDC-AM/621 KHZ (DAVAO) 1500DXBR-AM/981 KHZ (BUTUAN) 1449DXBC-AM/693 KHZ (BUTUAN) 1416DXCB-FM/93.9 MHZ (ZAMBOANGA) 1365DXMB-FM/95.1 MHZ (BUTUAN) 1345DYHP-AM/612 KHZ (CEBU) 1295

Top Radio Advertisers

Rank DWSM-FM/ 102.7 MHZ DZMM-AM/ 630 KHZ DZBB-AM/ 594 KHZ DZRH-AM/ 666 KHZ DWWW-AM/ 774

KHZ 1 JEJOMAR BINAY GRACE POE MAR ROXAS GRACE POE GRACE POE

2 GRACE POE MAR ROXAS GRACE POE SENATOR FERDINAND BONGBONG MARCOS JR. MAR ROXAS

3 SENATOR FERDINAND BONGBONG MARCOS JR. ISKO MORENOSENATOR FERDINAND

BONGBONG MARCOS JR. RODRIGO DUTERTECONG. SHERWIN

GATCHALIAN

4 JERICHO " ICOT" PETILLA CONG. SHERWIN GATCHALIAN ISKO MORENO MAR ROXAS RAFFY ALUNAN

5 MANNY PACQUIAO SEN. FERDINAND BONGBONG MARCOS, JR.CONG. SHERWIN

GATCHALIAN ISKO MORENOCONG. MARTIN G.

ROMUALDEZ

6 REP. NERI COLMENARES RODRIGO DUTERTE LENI ROBREDO REP. NERI COLMENARES

7 ISKO MORENO ATTY. FRANCIS TOLENTINOATTY. FRANCIS

TOLENTINOCONG. MARTIN G.

ROMUALDEZ

8 MAR ROXAS JEJOMAR BINAY GRINGO HONASAN

9 JOEL VILLANUEVA LENI ROBREDO CONG. SHERWIN GATCHALIAN10 RISA HONTIVEROS JEJOMAR BINAY

Mega Manila, 2015


Rank DZXL-AM/ 558 KHZ DWKY-FM/ 91.5 MHZ DWYS-FM/ 101.1

MHZ (YES) DWFM-FM/ 92.3

MHZ DWRK-FM/ 96.3

MHZ 1 ATTY. FRANCIS TOLENTINO GRACE POE GRACE POE MAR ROXAS GRACE POE

2 MAR ROXAS CONG. MARTIN G. ROMUALDEZSEN. TEOFISTO

GUINGONA GRACE POE REP. NERI COLMENARES

3 PANFILO LACSON SENATOR FERDINAND BONGBONG MARCOS JR. RODRIGO DUTERTEATTY. FRANCIS

TOLENTINOCONG. MARTIN G.

ROMUALDEZ

4 CONG. MARTIN G. ROMUALDEZCONG. SHERWIN

GATCHALIAN REP. NERI COLMENARES MAR ROXAS

5 ISKO MORENO MAR ROXAS CONG. MARTIN G. ROMUALDEZ6 RAFFY ALUNAN SEN. TEOFISTO GUINGONA

ATTY. FRANCIS TOLENTINO

7 MAR ROXAS

8910

Mega Manila, 2015


Rank DWRC-FM/95.5 MHZ (LEGASPI)DYFM-AM/

837 KHZ (ILOILO)DZVR-AM/

711 KHZ (LAOAG)

DYGB-FM/91.7 MHZ

(DUMAGUETE)

DXDC-AM/621 KHZ (DAVAO)

1 GOV. JOEY SALCEDA MAR ROXAS MAR ROXASGENDER WATCH AGAINST

VIOLENCE & EXPLOITATION

MAR ROXAS

2 COUN. VINCE BALTAZAR IIIATTY. FRANCIS

TOLENTINO JEJOMAR BINAY GRACE POE PANFILO LACSON

3 AL BITCHARA GRACE POE GRACE POE ISKO MORENO ATTY. FRANCIS TOLENTINO4 DIEGO OBIDO JEJOMAR BINAY PANFILO LACSON MAR ROXAS GRACE POE

5 PAMELA C PANFILO LACSON SENATOR FERDINAND BONGBONG MARCOS JR.SEN. TEOFISTO

GUINGONASEN. FERDINAND

BONGBONG MARCOS, JR.

6 MAYOR ALLAN L. RELLON, DPASEN. TEOFISTO

GUINGONASEN. TEOFISTO

GUINGONA RODRIGO DUTERTE ISKO MORENO

7 HAROLD IMPERIAL JERICHO " ICOT" PETILLA JERICHO " ICOT" PETILLA GOV. ROEL DEGAMO RISA HONTIVEROS

8 LENI ROBREDO ISKO MORENO CONG. MARTIN G. ROMUALDEZ9 SENATOR FERDINAND BONGBONG MARCOS JR. REP. NERI COLMENARES RAFFY ALUNAN

10 ISKO MORENO CONG. MARTIN G. ROMUALDEZ

Provincial, 2015


Rank DXBR-AM/981 KHZ (BUTUAN)DXBC-AM/

693 KHZ (BUTUAN)DXCB-FM/

93.9 MHZ (ZAMBOANGA)DXMB-FM/

95.1 MHZ (BUTUAN)DYHP-AM/

612 KHZ (CEBU)1 MAR ROXAS MAR ROXAS MAR ROXAS GRACE POE MAR ROXAS

2 JEJOMAR BINAY GRACE POE JEJOMAR BINAY KRUMWEL ORTEGA RODRIGO DUTERTE

3 GRACE POE KRUMWEL ORTEGA GRACE POE ISKO MORENO GRACE POE

4 SENATOR FERDINAND BONGBONG MARCOS JR. PANFILO LACSONSENATOR FERDINAND

BONGBONG MARCOS JR.SEN. TEOFISTO

GUINGONAATTY. FRANCIS

TOLENTINO

5 ISKO MORENO COUN. DERRICK A. PLAZA JERICHO " ICOT" PETILLA LAO FORTUN ISKO MORENO

6 MANNY PACQUIAO RODRIGO DUTERTE MANNY PACQUIAO COUN. DERRICK A. PLAZA SEN. FERDINAND BONGBONG MARCOS, JR.7 RISA HONTIVEROS ISKO MORENO FRANCIS TOLENTINO JOSE JOBOY AQUINO CONG. MARTIN G. ROMUALDEZ8 JERICHO " ICOT" PETILLA REP. NERI COLMENARES REP. NERI COLMENARES ANTONIO TRILLANES IV LENI ROBREDO

9 REP. NERI COLMENARES LAO FORTUN RISA HONTIVEROS RAFFY ALUNAN

10 LAO FORTUN ATTY. FRANCIS TOLENTINO LENI ROBREDO ATTY. HARRY ROQUE

Provincial, 2015

FTA Stations SpotsGMA 2745ABS-CBN 2453TV 5 236GMA News TV 232PTV 2092ND AVENUE 152ETC 152ABS-CBN Sports + Action 44IBC 33CNN Philippines 33

Top 10 StationsTelevision, 2015

Pay TV Stations SpotsSOLAR SPORTS 152JACK TV 152BASKETBALL 151ANC 74CINEMA ONE 41

Top TV Advertisers

Rank GMA ABS-CBN TV 5 GMA News TV PTV1 GRACE POE GRACE POE BANGSAMORO BASIC LAW JOEL VILLANUEVA

BANGSAMORO BASIC LAW

2 JEJOMAR BINAY JEJOMAR BINAY RODRIGO DUTERTE GRACE POESAMAHAN PARA SA

TUNAY NA ELEKSYON SA PILIPINAS

3 CONG. MARTIN G. ROMUALDEZ MAR ROXAS GRACE POE ALAN PETER CAYETANOMETROPOLITAN MANILA

DEVELOPMENT AUTHORITY

4 ALAN PETER CAYETANO ALAN PETER CAYETANO CONGRESSMAN WIN GATCHALIANDEPARTMENT OF

AGRICULTURE REY LANGIT

5 MAR ROXAS CONG. MARTIN G. ROMUALDEZATTY. FRANCIS

TOLENTINOVP. JEJOMAR BINAY/SEN.

GRINGO HONASAN ANGKLA PARTYLIST

6 LENI ROBREDO ATTY. FRANCIS TOLENTINO MAR ROXASDENR/OFFICE OF THE PRESIDENT/PIA/GMA

KAPUSO NG KALIKASAN

INTERNATIONAL COASTAL CLEANUP

PHILIPPINES

7 SENATOR FERDINAND BONGBONG MARCOS JR. LENI ROBREDO MARK VILLARCONG. MARTIN G.

ROMUALDEZ CHIZ ESCUDERO

8 JOEL VILLANUEVA CONGRESSMAN WIN GATCHALIAN REP. REYNALDO V. UMALI JEJOMAR BINAYJEORGE ER EJERCITO

ESTREGAN

9 PANFILO LACSON RODRIGO DUTERTECONFEDERATION OF SAVINGS AND LOAN ASSOCIATIONS INC.

(CONSLA)



10 RODRIGO DUTERTE MARK VILLAR LENI ROBREDO MAR ROXAS

Free to Air, 2015

Top TV Advertisers

Rank 2ND AVENUE ETC ABS-CBN Sports + Action IBC CNN Philippines

1 JOEL VILLANUEVA JOEL VILLANUEVA SENATOR SERGIO OSMENA IIIBANGSAMORO BASIC

LAW GRACE POE

2 MAR ROXAS MAR ROXASINTERNATIONAL

COASTAL CLEANUP PHILIPPINES

SAMAHAN PARA SA TUNAY NA ELEKSYON SA

PILIPINAS

METROPOLITAN MANILA DEVELOPMENT

AUTHORITY

3 GRACE POEMETROPOLITAN MANILA

DEVELOPMENT AUTHORITY

4 JOEL VILLANUEVA ATTY. FRANCIS TOLENTINO5 ATTY. FRANCIS TOLENTINO678910

Free to Air, 2015

Top TV Advertisers

Rank SOLAR SPORTS JACK TV BASKETBALL ANC CINEMA ONE1 JOEL VILLANUEVA JOEL VILLANUEVA JOEL VILLANUEVA GALING POOK FOUNDATION

SENATOR SERGIO OSMENA III

2 MAR ROXAS MAR ROXAS MAR ROXAS CONG. MARTIN G. ROMUALDEZ ICOT PETILLA

3 GRACE POE

45678910

Pay TV, 2015

Political/Advocacy AdvertisingDeveloping TV Trends

*Regular TV Spots, Total Day, Total TV

0

500

1000

1500

2000

2500

3000

3500

June July August September October November December January February March April May

2013 Midterm Elections 2016 Presidential Elections

Political/Advocacy Advertising*TV Ads Category Ranking

*Regular TV Spots, Whole Day, ABS-CBN

Apr 2013 Insertions Duration

1 HAIR SHAMPOO 3806 13122 DETERGENTS & LAUNDRY AIDS 2227 759

3 TOOTHPASTE, MOUTHWASH & TOOTHBRUSH 1671 647

4 GOVERNMENT AGENCIES & PUBLIC UTILITIES 1437 586

5 MILK POWDER 1186 4056 CORPORATE ADVERTISING 1126 4677 HAIR CONDITIONER 1087 419

8 FLAVOR ENHANCERS & FOOD MIXES 1020 352

9 FROZEN DESSERTS 903 271

10 MISCELLANEOUS FOOD PRODUCTS 881 235

Nov 2015 Insertions Duration

1 DETERGENTS & LAUNDRY AIDS 2313 7842 MILK POWDER 1787 6213 COFFEE & TEA 1481 5474 HAIR SHAMPOO 1478 4095 WIRELESS TELEPHONY 1377 6046 FROZEN DESSERTS 1282 2917 CORPORATE ADVERTISING 1190 332



10 VITAMINS 816 251


GOVERNMENT AGENCIES & PUBLIC UTILITIEScategory now has 3% and 4% SOV and total minutes

The category can potentially grow by 5% and 6% SOV and total minutes respectively


*Regular TV Spots, Whole Day, GMA


1 DETERGENTS & LAUNDRY AIDS 2319 780

2 HAIR SHAMPOO 1815 632


4 MILK POWDER 1539 423


6 CORPORATE ADVERTISING 719 3287 HAIR CONDITIONER 1060 3198 COFFEE & TEA 901 315




1 MILK POWDER 3460 12022 DETERGENTS & LAUNDRY AIDS 3531 11253 CORPORATE ADVERTISING 2385 7124 COFFEE & TEA 1800 5495 HAIR SHAMPOO 2020 536





10 TOOTHPASTE, MOUTHWASH & TOOTHBRUSH 864 291

GOVERNMENT AGENCIES & PUBLIC UTILITIEScategory now has 3% and 4% of SOV and total minutes respectively



*Regular TV Spots, Primetime, ABS-CBN





4 MILK POWDER 426 1515 CORPORATE ADVERTISING 381 145

6MISCELLANEOUS FOOD PRODUCTS 343 92

7TOOTHPASTE, MOUTHWASH & TOOTHBRUSH 319 124

8 FROZEN DESSERTS 311 949 HAIR CONDITIONER 261 94

10 WIRELESS TELEPHONY 236 81



2 WIRELESS TELEPHONY 635 2753 COFFEE & TEA 635 233




7 CORPORATE ADVERTISING 501 1368 HAIR SHAMPOO 469 1279 FROZEN DESSERTS 445 102


GOVERNMENT AGENCIES & PUBLIC UTILITIEScategory now has 7% SOV and total minutes



*Regular TV Spots, Primetime, GMA






5FLAVOR ENHANCERS & FOOD MIXES 433 142


7 COFFEE & TEA 344 1198 CORPORATE ADVERTISING 247 1089 HAIR CONDITIONER 322 103

10 WIRELESS TELEPHONY 232 81




3 CORPORATE ADVERTISING 891 2734 HAIR SHAMPOO 848 227


6 COFFEE & TEA 724 207

7GOVERNMENT AGENCIES & PUBLIC UTILITIES 403 201


9 FROZEN DESSERTS 486 11110 FACIAL CARE 399 100

GOVERNMENT AGENCIES & PUBLIC UTILITIEScategory now has 3% and 5% of SOV and total minutes respectively


ABS-CBN GMA

Whole DayNov-15 3% 3%

Apr-13 5% 4%

PrimetimeNov-15 7% 3%

Apr-13 12% 9%

Summary of Potential Growth

*Regular TV Spots, with April 2013 as potential for April 2015

ABS-CBN GMA

Whole DayNov-15 4% 4%

Apr-13 6% 5%

PrimetimeNov-15 7% 5%

Apr-13 14% 11%

Spots Duration

Thank you!Gabs Buluran | [email protected]

+63 (02) 441 - 7800

The Disruption of MEDIA...SHERWIN GATCHALIAN 10 RISA HONTIVEROS JEJOMAR BINAY Mega Manila, 2015 Top...

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