The Disney Marketing Machine
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Transcript of The Disney Marketing Machine
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The Disney Marketing Machine
By Melissa Mackey
BrandiTiffiny
Jeff
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Disney marketing is Everywhere
• Traditional Media•Theme Park Marketing Overload•Free “Personalized”Vacation Planning DVD•Marketing to the Tweener Kids
•Email Marketing Program•Personalized•Special Rates•Email Info Signup•Trip Info Geared towards the “Big Kid”
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Disney Marketing Magic•The Magic is Everywhere!•Non stop “Magic in your face” the entire time you’re there
•The Gift Shops•Only way to exit the ride•Themed Merchandise•Kids want it all!•Resisting the Pressure
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Disney’s Princess Power
•Princess History•Aims to Empower Girls•Marketing the Power of Imagination
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Disney and Lego Join Forces
•"When two brands who share similar values bring their franchises together -- in this case a timeless play pattern with some of the industry's most beloved stories and characters -- and combine their access to families, retail strength and marketing power, amazing things can happen," Jorgen Vig Knudstorp, Lego Group CEO
•Rights to Disney Properties and Pixar
•First 3 Product Lines in 2010•Toy Story•Cars•Prince of Persia
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Japan’s First Credit Card For Disney Fans•Walt Disney Japan and JCB launch co-branded credit card in Japan•Offers Variety of New Services•Travel and Entertainment Benefits•Invitations to Live-Action Disney Performances•Exclusive Disney Web Content for JCB Cardholders•Coming Soon!
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SourcesArkoff, Vicki. "How Disney Princess Works." How Stuff Works 2006 1 Mar 2009 <http://entertainment.howstuffworks.com/how-disney-princess-works7.htm>.
"Disney and Lego Strike Licensing Deal." Entrepreneur Connect 16 Feb 2009 1 Mar 2009 <http://entrepreneur.com/localnews/1779334.html>. Mackey, Melissa. "The Disney Marketing Machine." Searching Beyond the Paid 11 Aug 2008 2 Mar 2009 <http://beyondthepaid.blogspot.com/2008/08/disney-marketing-machine.html>.
"Walt Disney Japan and JCB Announce Marketing Alliance and Co-branded Credit Card Agreements ." JCB Leading-Edge Corporate Activity 7 July 2008 4 Mar 2009 <http://www.jcbcorporate.com/english/news/20081029_1.html>.
http://media.comicvine.com/uploads/0/9804/314689-122841-goofy_large.jpg http://images.google.com/imgres?imgurl=http://www.dvdsetpro.com/Upload/uploadfiles/disney20logo20colorsg8(2).jpg&imgrefurl=http://www.dvdsetpro.com/products/DISNEY-100-Years-of-Magic-132-DVD-COLLECTION-BOXSET-dvdsetpro-1506.html&usg=__I0UPgyQ_o7Yk-pdHuf5_9rG2GJ0=&h=796&w=1724&sz=145&hl=en&start=2&tbnid=zzCX6b2warOO2M:&tbnh=69&tbnw=150&prev=/images%3Fq%3Ddisney%2Blogo%26hl%3Den%26rls%3Dcom.microsoft:en-us http://farm4.static.flickr.com/3187/2696987218_8f7ddbd902.jpg?v=0
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Thank You!