+

The Digital Workforce The Global Innovation in the Field of Marketing – Adamson University Jason Cruz | jsncruz.com MRM//McCann Manila

@jsncruz

+ This is you

@jsncruz

+ This is what you grew up with

@jsncruz

+ It makes you a digital native

Never knew a life

without the Internet

A serial sharer

A “cyborg”

Technology makes the world go ‘round

Equipped with new

skills

@jsncruz

Our generation is the best-equipped to meet the new, and growing demand from

companies and businesses.

@jsncruz

+The New Workforce is Digital

+ A mobile Workforce

@jsncruz Source: Philstar.com, goo.gl/UyprmT

24M Filipino mobile

social users Source: wearesocial.net, goo.gl/cO88sJ

+ An Always-connected Workforce

@jsncruz

Smell What the youth would

give up to keep a mobile phone or laptop

Source: McCann Truth Central

+ A Social Workforce

Source: blog.linkedin.com/

@jsncruz

Source: sproutsocial.com

+Takeaways and Homework

+ Takeaways

@jsncruz

1.  We understand technology. 2.  We have so much information. 3.  We are natural collaborators.

+ Homework!

@jsncruz

1.  Study beyond your degree. 2.  Make the most out of connectivity. 3.  Share the good stuff.

Thank you!

Questions and comments? Twitter.com/jsncruz

Jsncruz.com/contact

@jsncruz

This presentation is available for download.

jsncruz.com

slideshare.net/jsncruz

@jsncruz

+ Image Sources

n  Slide 02: hbdesign.com and staticflickr.com/5/4135/4805721532_d2bc8c5a2c.jpg

n  Slide 04: ecx.images-amazon.com/images/I/31gtHzEtswL._SS500_.jpg

@jsncruz