The Digital Team Platform
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[email protected] 1 June 2016 Creating the learning Enterprise Discussion Paper Leading Digital Teams Building the Platform Organizations
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Transcript of The Digital Team Platform
[email protected] 2016
Creating the learning Enterprise
Discussion Paper
Leading Digital Teams
Building the Platform Organizations
Situation:Smart Products & Smart Service create new value for customers
2
Smart Products Smart ServicesCustomer
HardwareSoftware/
User InterfaceNetworking/Data/AI
Smart Products Smart Services
+
The emerging Digital Business Architecture
3
Challenge: The “proliferation” of Smart Products reduces profits which shifts the fundamental constraint for growth to the Smart Service “production”
Source:Kim, Chan et al: Blue Ocean Strategy, Harvard Business School, 2015Base: 150 global companies in 30 industries
Initiatives
Revenue Impact
The Profit and growth consequences of Smart Service Bottleneck
Profit Impact
Smart Product Initiatives Smart Service Initiatives
86 % 14 %
62 % 38 %
39 % 61 %
Bottleneck
4
Solution:Companies need an efficient & adaptive Organization to meet the
challenges of Smart Products and Smart Services
3Build an efficient & adaptive Organization
Fast changing andinter-connected market environment
Business Sphere of Activity
Smart Products Smart ServicesCustomer1 2Reshape
the portfolio Sustain innovation
in R&D
5
Digital Leadership Framework
Digital Leadership balances Efficiency with Adaptability
Management-driven hierarchy
Digital Team PlatformLeadership driven network
Smart Products Smart Services
Mastering the Slide Control
Digital Leadership as…
Typical Digital Team areas:
• High degree of creative work• Global business areas• Cross-boundary work• Large basic processes• Areas with knowledge gaps
Efficiency & Excellence Adaptability & Innovation
6
The Digital Team Activity Sphere
Customer Opportunities and cross-functional Use Cases are the focus of Digital Team Value-Creation
A) Customers with opportunities B) Cross-functional Use Cases
Project Management
InnovationManagement
Business Process
Management
Topic –specific
Networks
Expert Networks
Information Management
Stakeholder Management
Management & Reporting
Councils, Boards,
Committees
Smart Products
Smart Services
Customer
Reshapethe portfolio
• sustaining Leadership • building competitive Position• exploring strategic Options
Sustain innovationin R&D
• Strengthen Pipeline• R&D 2.0 Model
• R&D Collaborations
The Digital Team Live Cycle
Building the Digital Team Organization in Waves
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Customer Opportunities & Use Cases
Building& Operating
Creating the Digital Team Platform
The Value Ecosystem
8
Job
Sub-Jobs
Workstreams
Tasks
Community Integrator
On-boarding
Launch
Adapt
Optimize
DIGITAL DESIGN PLATFORM
Designing Primary Activities Managing Support Activities
Team of Teams
Primary Activities of Digital Team : Four connected Levels
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The Digital Team of Teams Structure
1) Job-to-be-done Sphere
2) Sub-Job
3)WorkStream
4)Task
Digital Team
Lead Link
Rep Link
DIGITAL DESIGN PLATFORM
Roles
Support Activities for Digital Teams: Governance
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The Digital Team of Teams Governance
Governance: Weekly
Activation Sessions
Doing Work in clear
roles
Sensing Tension
as Challenges
or opportunities
I) Empowered Execution
to act on tensions
II) Joint Consciousness on achieving the goals
Job-to-be-done
DIGITAL DESIGN PLATFORM
Tension drives progress
Community Integrator
Community Integration is empowered by the Cloud
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Community Integration as a Service
DIGITAL PLATFORM
Online-Learning Phase 1: Tuning-in
PLAYBOOKS
Phase 2: Primary Activities Phase 3: Support Activities
Community: Digital Team of Teams
Repository of repeatable best practices and re-usable components
Community Integrator
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Digital Teams take Friction out of Smart Service Co-Creation
The Smart Service Network: The Platform
• High adaptability/agility for Customer Signals• Joint Consciousness of pet owners need• Mastering Complexity of dynamic value creation• Network Effects are key growth driver
• Controlled Platform Access for Firm & Customer• Knowledge/Benchmark Exchange is enabled• Unity-of-Effort across boundaries• Global BI synergies for local but common themes
Digitally Engage Customers
Value Creation: Periphery Value Creation: CustomerValue Creation: Center
Enabling the Periphery Teams
Smart Talents: Community IntegratorPhase I Phase II
Transformed Value Creation: The Platform Business Model
Smart Service Platform
VALUE UNIT
Touch Points
Enabling the Center Team
VALUE UNIT
Services
Company Company
Patient
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The Digital Team Difference Freeing Resources for value-creating Activities and Growth
Res
ou
rces
(co
sts,
em
ail t
ime.
.)
Cooperation
Structured Organization
Digital Teams
The Effect on Business Performance
Digital Transformation
Time-Reduction
30 -50%
SpeedFast Responses
Reduction of
non-value added expenses
25 -30%
Efficiency Work Productivity
Additional Value-Creation
by Cooperation between “Boxes”
20 -25%
GrowthCollective Creativity
Limits of Growth: Knowledge Resources
Growth Effect
Source: Morieux, Yves: Six Simple Rules
