The Digital Solution for Faith-based Organizations
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The Digital Solution for Faith-based Organizations mazsystems.com
Transcript of The Digital Solution for Faith-based Organizations
The Digital Solution for Faith-based Organizations
mazsystems.com
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WHAT’S MAZ?
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We’ve created a tailored
content solution to help
strengthen the engagement
with your existing audience,
and deliver your message
to new followers.
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Built for everyone in your audience.
From fully-engaged members to the passively interested and searching,
we know that your audience is searching for a range of content experiences.
MAZ’s faith-based solution grows directly out of our research and is built to
meet the right audience with the right content at the right time.
Daily Viewers
People tapping into
primarily religious content,
every day.
Weekly Goers
Folks looking for
something extra during
the week, beyond the
Sunday services.
Searchers
Members who participate
at holidays but wish
to get more from home
or via mobile.
Highlights
Short-form content,
light weight lessons,
and enticing formats
for a younger crowd.
Holiday Adherents
Individuals seeking for
the message and hoping
to get involved on their
terms, in their way.
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The right content for the right audience.Spectrum of users—from Least Frequent to Most Frequent
Searchers
Post lesson of the days
with targeted hashtags
towards those in various
life transitions.
Highlights
Deliver short, exciting
content with celebrity
members or interesting
did-you-knows?
Holiday adherent
Stream edited versions of
Sunday service for digestible
15 minute snippets.
Weekly goers
Archive all sermons
on OTT organized by
theme and preacher.
Daily users
Live fireside chats on
OTT with the head of
the organization, for
real personalization.
Least Frequent
MostFrequent
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What if one solution could capture the attention of each of your audiences?
SOLUTION
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Social Media
Amplify your message
and discoverability.
Mobile
Bring faith to users
wherever, whenever.
TV
Create a big screen hub
for your audience.
The Faith Solution
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OTTDeliver your content into the biggest screen in your
audience’s home. From live viewing to on-demand,
your audience can experience your faith-based
content in the comfort of their home.
Event Content 24/ 7
Layer on event access
and live streaming
for your audience to
enjoy from home.
Offer exclusive content,
archival footage, or
additional snippets to
engage your audience
every day of the week.
Provide continuous
video coverage for
your users to watch
all hours of the day.
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MobileBring your videos, short-form content, and daily
messages to your audience’s most used screen,
no matter where they are.
Messaging Engagement Subscriptions
Target subscribers
and non subscribers
with different push
notifications.
Cut through the noise
of contemporary
distraction with a
worthy experience.
Create seamless user
interactions across
platforms through
subscription offerings.
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Social MediaCast a wide net and start enticing
potential new users to become active
members of your organization.
Discover Amplify Data
Reach new audiences
through social content,
built for discoverability
and showcasing
the breadth of your
messaging and mission.
Take what has been
broadcasted through
OTT and mobile
and amplify the
impressions across
social media accounts.
Acquire meaningful
demographic data
about the new
audience members
that are interested in
your organization.
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Where do these solutions line up
with your audience?
Searchers Highlights Holiday adherent Weekly goers Daily users
SOCIAL MEDIA
MOBILE APPS
TV APPS
CASE STUDIES
Some of the world’s widest reaching faith-based organizations already trust MAZ to deliver their message.
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Before signing on with MAZ, Virtual Eminance
had a web only presence and a low quality
Roku app. Now they will create a beautifully
branded, freemium model with a drive to
subscriptions, across Apple TV, AndroidTV,
Amazon FireTV and Roku.
Ministry On Demand by Virtual Eminence is a
network dedicated to streaming sermons from
a variety of preachers. An aggregate of content
allows users to choose which preacher they’d
like to watch and listen to.
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S U B S C R I P T I O N T O O L S G R O W Y O U R A U D I E N C E I N C R E A S E D I S T R I B U T I O N
Provide free and exclusive content with subscription offerings.
Appeal to all users from infrequent to daily active users.
Maximize discoverability and pay off via all major platforms.
Prior to working with MAZ, CFN was using
linear broadcast channels via various cable
provides, with a feed on their website. Now
they will launch OTT and mobile apps that
combine their broadcast video with a library
of episodic videos on demand.
Catholic Faith Network, formerly Telecare,
is an American TV Channel for subscribers
in the tri-state area. CFN had been looking
for a way to bring their content to OTT devices
to appeal to their audience expectations.
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Reduce development and design costs to go-to-market quickly.
R E D U C E C O S T S
Tap into the world of streaming devices and cord cutters.
O T T A P P S
Go beyond web and traditional broadcast to appeal to new audiences.
I N C R E A S E D I S T R I B U T I O N
