The digital revolution has only just begun

TheDigitalRevolu/onhasonlyJustBegun…

KateCarruthersSep2010

1Friday, 10 September 2010

©2010katecarruthers.com

What is social media?


http://www.youtube.com/watch?v=QLd9q88ohUs&feature=fvw



A quick poll …

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A quick poll …

Whoisamemberofsocialnetwork?Whosekidsaremembers?Whoseparentsaremembers?Whosepetsaremembers?

4



Digital World

Morethanhalfoftheworld’spopula/onisunder30

5©2010katecarruthers.com



FacebooktopsGoogleforUSInternettraffic


Digital World



AshtonKutcher&BritneySpearshavemoreTwiVerfollowersthanthepopula/onsof:

7

Digital World



AshtonKutcher&BritneySpearshavemoreTwiVerfollowersthanthepopula/onsof:

7

Sweden

SwitzerlandIsraelIreland

NorwayPanama

Digital World



50%ofmobileInternettrafficintheUKison

8

Digital World



Every4minutes>100hoursofvideowillbeuploadedto

9

Digital World



AmazonsoldmoreelectronicbooksfortheKindlethanphysicalbooksChristmas2009

10

Digital World


http://mashable.com/2009/12/26/kindle-ebook-sales/

http://mashable.com/2009/12/26/kindle-ebook-sales/


Ifyouwerepaid$1foreachpostedWikipediaar/cle,you’dmake$1,712.32perhour

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Digital World



Source:hVp://mashable.com/2010/05/13/facebook‐facts‐infographic/

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Digital World


http://mashable.com/2010/05/13/facebook-facts-infographic/

http://mashable.com/2010/05/13/facebook-facts-infographic/

©2010katecarruthers.com 13

everybody is doing it



for everyday tasks



even ‘old’ folks...



Digital Community



communications devices have changed

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DigitalContentChanging Media Models



BroadcastPrintTelevision

Mul/cast+

InternetFixed

Interac/veMobileLocalisedDialogue

DigitalContentChanging Media Models



Convergence & Mobile Digital Devices

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http://www.pocketberry.com/2010/07/28/verizon-smartphones-use-more-data-than-att-iphone/

http://www.pocketberry.com/2010/07/28/verizon-smartphones-use-more-data-than-att-iphone/


a brave new world

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Digital content shifting...

From To

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Source:hVp://ocw.mit.edu/OcwWeb/web/home/home/index.htm


DigitalContentNew business models



our dilemma



Control is shifting ...



OMG it’s even happening to kittens...



Source:KevinKelly,hVp://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php


http://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php



Source:KevinKelly,hVp://www.kk.org/thetechnium/archives/2007/11/four_stages_in.php

we’re seeing





Source:MIT'sTechnologyReview:MappingtheInternet.,hVp://bigpicture.typepad.com/comments/images/2007/06/22/net_periphery.jpg



http://www.technologyreview.com/Infotech/18944/

http://www.technologyreview.com/Infotech/18944/

http://bigpicture.typepad.com/comments/images/2007/06/22/net_periphery.jpg





We’re all busy doing our day jobs.

How can this all help us?



Marke/ngvsDigitalMarke/ng

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People will say ...



Marke/ngvsDigitalMarke/ng

29

People will say ...

“Where’s your blog?”

“Why aren’t you on

Twitter?”

“You need a Facebook

page”

“You absolutely must be on [insert trendy

social platform name] now!”



So many sites to choose from!

How to decide?



See how ephemeral many of these sites are



Marketing vs Digital Marketing



Marketing vs Digital Marketing

• Oneway

• Monologue

• Hardtomeasure

• Expensive

• Longlead/mes

• Setandforget

• Twoway

• Dialogue

• Easiertomeasure

• Cheaper

• Shortlead/mes

• Constanttending

Digital means sharing control with the (former) audience



Digital Ecosystem




Digital Ecosystem

• Buildandreachouttoextendedcommunity:– Staff/Alumni

– Consumers

– Government

– Otherstakeholders,e.g.suppliers

• Fundraising

• Marke/ng




Digital Ecosystem

• Buildandreachouttoextendedcommunity:– Staff/Alumni

– Consumers

– Government

– Otherstakeholders,e.g.suppliers

• Fundraising

• Marke/ng

• Eventorganisa/on




Digital Ecosystem

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Hub = website

YouTube

Twitter

EDM

Forums

SaaS

Facebook

Flickr

Magazines

TV

News-papers

Radio



Digital Ecosystem

34

Hub = website

YouTube

Twitter

EDM

Forums

SaaS

Facebook

Flickr

Magazines

TV

News-papers

Radio

... an organic feedback loop



Hub = website

YouTube

Twitter

EDM

Forums

SaaS

Facebook

Flickr

Magazines

TV

News-papers

Radio



Social Media




Social Media

ElementsthatbringwebsiteorblogcontentaliveToolsthatenablesharingofmessagesBuildingcommuni/esofinterestEnablingdialogueandcollabora/on


Moves interaction from monologue to conversation


What to do?


Takeyour/me

Testthewaters

Asklotsofques/ons

Getgoodadvice

Takeadvicefrompeoplewithatrackrecord

Keeptheethosandethicsmind

What to do?



Sources & Sites• ErikQualmanSocialMediaRevolu/on(Refresh2010)hVp://socialnomics.net/2010/05/05/social‐media‐revolu/on‐2‐refresh/

• PewReportonOlderAdultsandSocialMedia2010hVp://www.pewinternet.org/Reports/2010/Older‐Adults‐and‐Social‐

Media/Report.aspx

• PewReportonSocialMediaandYoungAdults2010hVp://www.pewinternet.org/Reports/2010/Social‐Media‐and‐Young‐

Adults/Summary‐of‐Findings.aspx

• RateMyTeachersAustraliahVp://au.ratemyteachers.com/

• CliveThompsonontheNewLiteracyhVp://www.wired.com/techbiz/people/magazine/17‐09/st_thompson

• WikinomicshVp://www.wikinomics.com/blog/index.php

• 2010HorizonReporthVp://wp.nmc.org/horizon2010/

• MorganStanleyInternetTrends2010hVp://www.morganstanley.com/ins/tu/onal/techresearch/pdfs/

Internet_Trends_041210.pdf

• PewFutureoftheInternet2010hVp://www.pewinternet.org/Reports/2010/Future‐of‐the‐Internet‐IV.aspx?r=1

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http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/

http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/

http://www.pewinternet.org/Reports/2010/Older-Adults-and-Social-Media/Report.aspx




http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Summary-of-Findings.aspx




http://au.ratemyteachers.com/

http://au.ratemyteachers.com/

http://www.wired.com/techbiz/people/magazine/17-09/st_thompson

http://www.wired.com/techbiz/people/magazine/17-09/st_thompson

http://www.wikinomics.com/blog/index.php

http://www.wikinomics.com/blog/index.php

http://wp.nmc.org/horizon2010/

http://wp.nmc.org/horizon2010/

http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf




http://www.pewinternet.org/Reports/2010/Future-of-the-Internet-IV.aspx?r=1

http://www.pewinternet.org/Reports/2010/Future-of-the-Internet-IV.aspx?r=1


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The digital revolution has only just begun

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