The Digital Marketer's Toolkit — Let's Get Digital presentation 2013
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Transcript of The Digital Marketer's Toolkit — Let's Get Digital presentation 2013
The Digital Marketer’s Toolkit Let’s Get Digital 2013
The king
4
• 1.11 billion users worldwide (May 2013)
• Becoming increasingly commercial
• 100% free to create a brand page
• Posts only served to a % of your fans
• Flexible, affordable and effective advertising available
• Set your daily budget limit
• Set up A/B split testing to compare performance
• More powerful Insights released July 2013
• About your fans
• Measure your reach
• Review post performance
The networker
8
• The #1 business networking site
• Create a professional network
• Use “Advanced” search to find people in the companies and positions you’re interested in
• Always personalise your invitation
• Find jobs, let jobs find you
• Join professional interest groups
• Follow companies you’re interested in
• Ask and answer questions
HootSuite
The aggregator
11
• Manage multiple social channels in one dashboard
• Schedule, add photo or video, add location and adjust privacy
• View wall posts, feeds, messages, retweets, favourites
• Collaborate with other users
• View reports
• Free for five channels
• Go Pro for $9.99 / month for unlimited channels
• 10% off for annul payment
• Integration with other apps like MailChimp and WordPress
I hear someone’s looking for an
alligator?
Not this again, Barry!
#facepalm
WordPress
The publisher
14
• WordPress.com
• Basic blogging platform
• Choose from selected themes
• Free hosting
• WordPress.org
• Great way to set up a professional looking, low cost website
• Complete control over the design and site build
• Choose from thousands of plug-ins to extend site functionality
• Choose from thousands of themes, free and paid
• Hosting provider required
Google Analytics
The reporter
17
• Track website performance
• View visitor numbers
• Time spent on site
• Top pages
• Traffic sources
• Gauge if your pages are performing as desired
• Measure channel performance (e.g. Facebook or email referrals)
• Create conversion funnels to track where you are losing visitors in a defined action
Google AdWords
The promoter
20
• Getting your business onto page one of a Google search
• Choose keywords (search phrases)
• Create ads to be served when those terms are searched
• A/B split test the ads — try different heading, or different copy
• Google Display Network includes an image
• Enhanced campaigns serve different ads depending on visitor location, time etc
MailChimp
The communicator
23
• Really easy to use email distribution
• Plans:
• Free for up to 2000 recipients / 12,000 emails per month
• Unlimited emails for $10 (up to 500 recipients), $15 (up to 1000 recipients) or $30 per month (2500 recipients)
• Pay as you go
• Drag and drop or HTML functionality
• Manage your databses
• Generate reports
• Integrates with other programs
Thank you
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