The Digital Gap
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Transcript of The Digital Gap
DYNAMIC INSOURCINGFRIDAY SESSIONS
Follow @CleverwoodUse #FridaySession
Johan van Mol@[email protected]
“The digital gap”
Governments
Companies
Individuals
#1 Understand how digital technology changes consumers’ expectations, attitudes and behavior
#2 Understand your strengths
#3 Transform your business to leverage your strengths in this changing environment
Demanding consumers
#1 time pressure
TechnowaiT 1-2-3-Go service
#2 real-time economy
In 2013 46% of Belgians will have a smart phone
#3 MOBILE
50% of smart phone owners use it while shopping. Of which
44% scan bar codes
38% use discount apps
31% checks reviews
#4 Customization
The Left Shoe Company
#5 the Internet of Things
#6 invisible convenience
Danske Bank - Snap a photo of a bill, then click to pay
#7 self-service vs face-to-face
#8 Information overload
word of mouth
#9 simplicity
#10 Free
#1 time pressure#2 real-time economy#3 Mobile#4 Customization#5 the Internet of Things#6 Invisible convenience#7 self-service vs face-to-face#8 Information overload#9 simplicity#10 Free
Cleverwood is a trademark of Fair Wood Ventures sprl/bvba
Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.
Slides will up be there
Pic’s will be here
Summary over hereAnd tweets down here
Thank You
Johan van Mol@johanvm