John Sharp, MSSA, PMP April 16, 2009 CC Attribution license Digital Consumer April 16, 2009

How is Web 2.0 different? Tool Set Best Practices First Steps claim your brand Monitor your brand Enterprise 2.0 Return on Investment/Impact Minimizing Risk Digital Consumer April 16, 2009

Architecture of participation Tim OReilly User generated Health Care Matthew Holt Digital Consumer April 16, 2009

Digital Consumer April 16, 2009

Why Participate in Web 2.0? The best companies are the best collaborators. The next layers of value creation are becoming so complex that no single firm or department is going to be able to master them alone. Digital Consumer April 16, 2009

McKinsey Quarterly Six ways to make Web 2.0 work Digital Consumer April 16, 2009

Blogs and Microblogging own content Wiki participatory content Google, Gmail, maps, Ajax enriching the user experience Social networking - Facebook Photo sharing, tagging - Flickr, delicious YouTube video, tagging, viral videos Virtual Worlds Second Life Digital Consumer April 16, 2009

Digital Consumer April 16, 2009

133 million blogs 900,000 blog posts every 24 hours More than four in five bloggers post product or brand reviews Digital Consumer April 16, 2009

Example - Hospital CEO Blog Digital Consumer April 16, 2009

Digital Consumer April 16, 2009

Digital Consumer April 16, 2009

Between texting and blogging Limited to 140 characters Persistent awareness, ambient intimacy Business uses immediate communication Digital Consumer April 16, 2009 13

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Fargo, SD recent flood Innova Health used their blog and Twitter for emergency communications to the media and public Reduced phone calls to call in center CEO pledged commitment to rebuilding the community Recognized employees who worked through the crisis Also, MD Anderson during hurricane Digital Consumer April 16, 2009 16

Press releases Emergency communication Personal Health diary Weight Management support Daily Health tips Brainstorming Updating families during procedures -------------------------- What are you doing? Digital Consumer April 16, 2009 17

Reference Tool , collaborative contributions 50 now cataloged ClinInfoWiki.org AskDrWiki.com Medical info in Wikipedia accurate? Medpedia creating vetted health information, but slow to create articles Digital Consumer April 16, 2009 18

Myocardial Infarction during Pregnancy From Ask Dr Wiki Contents 1 Overview 2 Pathophysiology 3 Diagnosis 4 Drugs Digital Consumer April 16, 2009 19

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This article needs additional citations... Digital Consumer April 16, 2009 21

MySpace, Facebook, LinkedIn Like a personal web page with links to friends For patients development of condition- related communities opportunity for disease management? One-third of all online type 2 diabetes patients are using Health 2.0 sources Social Networking for business - LinkedIn Digital Consumer April 16, 2009 22

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Functional Rating PatientsLikeMe Scale Monitoring ALS progression Forced Vital Capacity Digital Consumer April 16, 2009 24

Features Wisdom Cards Advertising dependent Digital Consumer April 16, 2009 25

Communities built around a health search tool Digital Consumer April 16, 2009 26

RevolutionHealth.com Steve Case Utilizes health information from Mayo, Cleveland Clinic, Harvard But allows users to comment on health information, experience with providers and hospitals Users can create blogs Driven by Consumer-Directed Healthcare Digital Consumer April 16, 2009 27

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Virtual World many companies have built businesses in Second Life Appeal mostly to younger demographic, esp. gamer Potential for education of medical professionals and consumer health promotion Digital Consumer April 16, 2009 29

Featured Communities Digital Consumer April 16, 2009 30

Network your way to a new nursing job Find friends and former nursing colleagues Rate and review top hospitals, schools and more Get advice and career tips Search jobs in your favorite cities Digital Consumer April 16, 2009 31

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Limitations Time Unclear Value Privacy for patients and professionals Benefits Expanding professional networks Extending relationships developed at national meetings Research collaborations Recruitment Digital Consumer April 16, 2009 33

Google maps ClinicalTrials.gov Photos Flickr Pubmed articles Videos flu epidemic Products SEER data from NCI Books Amazon Health dispericies Population data Anything tagged Any data source Digital Consumer April 16, 2009 34

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Google Health Microsoft Health Vault Dossia Give control to the consumer over their health information Digital Consumer April 16, 2009 36

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Organize your health information, with everything in one place Simplify your life: enter health info once, use it in many ways Gain insight with data that helps you make informed decisions Connect with medical devices blood glucose monitors, weight scales, blood pressure monitors Digital Consumer April 16, 2009 38

Employee Sponsored PHR Founders: Walmart, AT&T, Cardinal Health, Intel Digital Consumer April 16, 2009 39

Using Web 2.0 within your organization Social networking to encourage cross- department collaboration, innovation Wellness social network Wikis as a reference tool CEO blog for employee communications Digital Consumer April 16, 2009 40

Monitor what people are saying about you Manage your online reputation Enter cautiously If you launch a blog, require that comments be approved before posting Think about a tagging strategy which will enhance your brand Consider Web 2.0 a new tool set, not a solution looking for a problem To block or not to block from work site? Digital Consumer April 16, 2009 41

Develop a strategy Claim your brand in the Web 2.0 world Monitor your brand Experiment Explore partnerships Digital Consumer April 16, 2009 42

Integrate with marketing strategy How will it strengthen your brand, your online reputation? Establish a presence YouTube Channel Twitter Account(s) Facebook group? Expert Blog RSS feeds consolidated Sharing tools Delicious, Digg, etc. Digital Consumer April 16, 2009 43

RSS feeds for news, blogs, videos TweetDeck, FriendFeed for monitoring Twitter, Facebook Monitor blog comments Find rogue sites Monitor rating sites www.angieslist.com www.ratemds.com www.healthgrades.com Digital Consumer April 16, 2009 44

LinkedIn or social network for nurse recruitment Executive blog for employee communication Social Network for physician alumni Video channel on YouTube Twitter for CME promotion Send press releases, interview offers to bloggers with solid reputations Twitter from the OR? Henry Ford Hospital Special Twitter account for communicating with press contacts Digital Consumer April 16, 2009 45

Create a unique Twitter account Secure updates: In the setup, select, Protect My Updates this allows some protection from others seeing your updates Invite specific press contacts to request your updates Do not accept requests to follow from people you do not recognize Start posting updates with links on a daily basis to keep the press engaged Include embargoed items? Digital Consumer April 16, 2009 46

Consumer social networks new patients Scientific/Research communities - collaboration Physician/provider social networks - referrals Nursing social networks recruitment Develop criteria to assess partners Digital Consumer April 16, 2009 47

Test The Waters Set Modest Expectations Dont Let Fear Strangle Growth Resist Exclusivity Dont Forget About Search TransUnion: an estimated $2.5 million in savings in less than five months while spending about $50,000 on a social networking platform. Digital Consumer April 16, 2009 48

Wikis, blogs, profiles, and SharePoint communities Wikis, blogs, profiles, socia l bookmarks, and microblogging Wikis, blogs, profiles, grou ps and communities, social analytics, and more Digital Consumer April 16, 2009 49

Soft Transparency Brand enhancement Worker efficiency, networking, satisfaction (Ygen) Hard Drive web traffic to website, events, announcements Recruitment Wellness employees and patients Physician referrals, CME attendance Clinical trial recruitment Digital Consumer April 16, 2009 50

Blog: ehealth.johnwsharp.com Bookmarks: delicious.com/johnsharp/HIMSS2009 Digital Consumer April 16, 2009 51