The

THE IBTM GLOBAL EVENTS MAGAZINE

www.ibtmevents.com

ISSUE 7 September 2013

Fresh faced meetings… the new look you want

Technology revolution

Argentina - A destination to suit all needs

Welcome To Our WorldAFRICA

32 WWW.IBTMEVENTS.COM AFRICA

Giglio Service Events provides services for Corporate Meetings, Incentives and Conventions, Congress Travel, Medical

Education and Association Management.

What is your role within the company?I am the CEO and General Manager of Giglio Service Events. I am also the Founding Partner of Meet in Action Italy.

Which exhibitions/events do you attend as a ‘Hosted Buyer’?I annually attend a number of exhibitions and events for the industry including; MPI events, EMEC, EIBTM, GIBTM, AIBTM, MPI WEC, Great Hotels Forums among many others.

What events are you planning for the rest of 2013?• The Solve Project event in Paris for a multinational

company• A number of seminars and courses for doctors

and scientifi c associations or pharmaceutical companies, as we are a Certifi cated National Provider for Medical Continuous Education

• GSM – the Global Scientifi c Expert Meeting in Vienna for a multinational Company

What new innovations/products are you looking for this year? • New meetings formats and looking into new

design concepts• Virtual workshops & exhibitions • Hybrid meetings • Gamifi cation applied to meetings and education:

new digital tools and formats Are there any mistakes that you have witnessed in events you have attended that you have learnt from?Something fundamental nowadays is having a free and stable Wi-Fi connection. If this is not available with continuity, then visitors and exhibitors at events spend a lot of time trying to get a connection for

Buyer InsightThe Diary meets planners in the MICE industry to provide an exclusive Buyer Insight. This issue we meet ANNARITA MONTANARO, CMP, from Giglio Service Events.

emails, presentations etc. and end up wasting time which should be used productively.

In terms of the education programmes offered at events, I often fi nd that speakers are not able to create their presentations properly following the correct high standards the visitors are expecting.

This in turn makes their presentation and their speech unsuccessful, unworthy and hard to be followed by participants.

I think event organisers and exhibitors should always be asking for feedback from visitors in order to evaluate for future success at events. The adoption of a questionnaire focused on the assessment of exhibitors would benefi t the improvement of their performance and the greater involvement from the buyers. It can be simply done; even using a gamifi cation format, but so often is not considered as important, which isn’t the case.

What questions do you have in mind when meeting a new destination or venue you hope to do business with?• What is the unique selling proposition of the

destination or venue?• Is there easy transport accessibility – for fl ights in

particular? • Is there a strong social responsibility and ethics of

the country?• Can they offer a creative programme applicable to

the type of project we are organising? • Do they have suffi cient support from a Convention

Bureau and will it be effi cient in providing consultancy and incentives for conference facilities at affordable rates?

• Will free Wi-Fi be available at all locations and venues?• Do they have the capacity and ability to adapt the

project and programmes to the objective of the event we are considering?

Which destinations are you interested in taking your business to in 2014? Paris, London, Croatia, India and Australia.

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