Olivia Gardner

NBA Eastern ConferenceCentral DivisionDetroit Pistons, Atlanta Hawks, Boston

Celtics, Charlotte Bobcats, Chicago Bulls, Cleveland Cavaliers, Indiana Pacers, Miami Heat, Milwaukee Bucks, New Jersey Nets, New York Knicks, Orlando Magic, Philadelphia 76ers, Toronto Raptors and Washington Wizards play in the Eastern Conference.

Coaching StaffAfter the fail of Michael Curry as a coach, Joe

Dumars will keep John Kuester as a coach despite being eliminated from playoffs last year after losing to the Indiana Pacers.

Current logo

RebrandingMarket around key players such as Tayshaun

Prince and Will Bynum.Increase fan size and bring new life to the

program.Well known players that have brought

success to the program.

RevenueDrop prices at novelty shops in the palace

and decrease ticket prices. Also, make more sales and advertisements to bring more people in.

More half times deals. EX: Buy one hot and ready Little Ceaser’s Pizza, get a free large Pepsi.

More ticket deals, EX: buy three tickets, get one half off.

Pistons Tickets

New BeginningsNew team logoNew uniforms

Mission StatementTo bring inspiration and innovation to every

Piston fan in the world.

Target MarketThe Pistons target market is young to middle

aged males and females in the Metro Detroit area.

Low to medium level income.

Sponsors

Winning Championships