The Design Sprint: A Fast Start to Creating Digital Products People Want
Transcript of The Design Sprint: A Fast Start to Creating Digital Products People Want
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@freshtilledsoil@iamctodd@tracedwax#designsprint
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How do you know the product you want to make is the “right” product?
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MAKE THINGS PEOPLE WANT
MAKE PEOPLE WANT
THINGS>
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design
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some history
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https://github.com/thoughtbot/design-sprint
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NAMESdesignsprint
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designspike
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productdiscovery
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discoverysession
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deepdive
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discoverysprint
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!
Understand Diverge Converge Build Test
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Source: gv.com; thoughtbot.com; smashngmagazine.com
Empathize Define Prototype TestIdeate
Discovery Interpretation Experimentation EvolutionIdeation
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Define Understand Build TestIdeate
Understand Diverge Prototype ValidateDecide
2013
Unpack Sketch Prototype TestDecide
2015
Understand Diverge Build TestConverge
Empathize Define Prototype TestIdeate
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Phase 1 Understand
Phase 2 Diverge
Phase 3 Converge
Phase 4 Build
Phase 5 Test
Get the Background Gear Up Scrutinize Your Work Build Prototype Test Interviews
Get Inspired Generate Solutions Team Sketching Structure Interviews Daily Retrospective
Define the Problem Daily Retrospective Prototype Sketch Daily Retrospective Project Wrap-up
Know the User Daily Retrospective Finish Prototype
Daily Retrospective
!
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a design sprint can help yougain speed and focusalign a diverse team
follow a well-defined processstart in a clear direction
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but does not help whenthe product is well-defined
significant research is neededthe business opportunity isn’t clear
the scope is too broadyou won’t break up with your idea
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prepareGet ReadyWhy a Sprint?Goals & ObjectivesInputs (Research, etc)RolesScope & LengthLogisticsSupplies
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understand
Get the BackgroundIntroductionsRules of the Design SprintIntroduce the Idea Parking LotReview AgendaPitch PracticeReview Research and Past Work
Get InspiredGoals & Anti-goalsExisting Product, Competitors, and Substitutes Facts and Assumptions
Define the ProblemProblem StatementChallenge Map(s)
Know the UserWho / DoPersonasUser Journey Map
Wrap-upDaily Retrospective
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set ground rules
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the idea parking lot
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facts, assumptions, questions
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assumptions questionsfacts
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what’s an assumption?
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questions
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what are you solving for?really
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reframe it
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Too BroadHMW redesign dessert?
Just RightHMW redesign ice-cream
to be more portable?
Too NarrowHMW design a cone for ice
cream that won’t drip?
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speak with users for empathy
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divergeGear UpReview Agenda and RulesPitch PracticeBackground Phase RecapJob-Stories
Generate SolutionsMind Map8-Ups (aka Crazy Eights)Storyboard Silent critique Group critiqueSuper vote
Wrap-upDaily Retrospective
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When ___SITUATION___ happens, I want/need __MOTIVATION__ so that I can __OUTCOME__.
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six-up: six different ideas in 5 minutes
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storyboard
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convergeGet StartedDescribe Converge Pitch Practice (yes, again!)
Scrutinize Your WorkRecap Background$100 Test Assumptions TableIdentify Alternative
Wireframe PrototypeTeam Sketching - IRitual Dissent Team Sketching – IIFinal Sketch
Wrap-upDaily Retrospective
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dot votevenn diagram
2x2 matrix
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assumptions table$100 test
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team wireframes
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ritual dissent
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buildPrototypeRefine ScreensBuild it!
Confirm InterviewsDefine Pre-roll questionsDefine TasksDefine post-roll questionsConfirm Interviews
Wrap-upDaily Retrospective
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make. test.
learn.
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prototype
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56
Lo
Hi
Interactive
Fide
lity
Hi
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test!
Interviews#1#2#3#4#5#6
Wrap-upDaily RetrospectiveSprint Retrospective
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58
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what .. worked?..was validated?
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what’s next?
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!
Understand Diverge Converge Build Test
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}}} DESIGN SPRINT JUMP START
AGILE SCRUM
Define
Understand
Build
Test
Ideate
WEEK 1Refine
Build
Test
WEEK 2Refine
Build
Test
WEEK 3Refine
Build
Test
WEEK 4
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Life is too short to build something nobody wants
“-Ash Maurya
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@freshtilledsoil@iamctodd@tracedwax#designsprint