The Death of the Digital Magazine.
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The death of the digital magazine. @robboynes
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A lightning talk for The Human Layer about the state of digital magazines and the future of IO content models. This side deck is in relation to the article for The Human Layer 'Digital magazines need to innovate beyond the page' which can be read here: http://www.thehumanlayer.com/article/digital-magazines-need-to-innovate-beyond-the-page and the article 'Defining a new unit of content for publishing' which can be found via @medium here: https://medium.com/@robboynes/defining-a-new-unit-of-content-for-digital-publishing-746fc10b964c
Transcript of The Death of the Digital Magazine.
The death of the digital magazine.
@robboynes
story readerstorystorystorystory
The digital magazine.
storystorystorystorystorystorystorystorystory device reader
app storestorystory devicestorystorystorystorystorystorystory reader
app storestorystory devicestory appstory appstorystorystorystorystory reader
app storestorystory devicestory appstory issue appstorystorystorystorystory reader
app storestorystory devicestory appstory issue appstory pagestorystorystorystory reader
app storestorystory devicestory appstory issue appstorystorystorystory pagestory readerpagestory
But what about the reader?
No Publishers at launch.
No Publishers at launch.
Nov 2013. Place Pins.
Nov 2013. Place Pins.
Apr 2014. Guided Search.
Jun 2014. 1+ Billion Place Pins.300+ territories.
World’s biggest travel publisher. Simple pivot. Big data. Big network.
I/O
INPUT. OUTPUT.
pagestory
story
1. A story can exist in multiple timelines, contexts and networks at the same time.
2. A story has to communicate itself in any social network.
3. The business model is built into the individual story and the metrics tracked.
GPS
cura
tion
4. Content isn’t siloed by print sections. 5. Taxonomy is only by time and relevance. 6. Always a digital first product.
