The Death of Strategy and Dating Ryan Gosling
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Transcript of The Death of Strategy and Dating Ryan Gosling
The “Death” of Strategy & Dating Ryan
Gosling
Strategy is an artifact of slower times Change is happening so fast The distinction between strategy and tactics blurs
…Forbes Magazine
Nonsense!
Strategy is as distinct from tactics as appetite is from a meal…
…the former informing the later – and never the other way around
“If you want to date me you better have a
strategy”
In simple terms… Strategy defines “why” you do something Tactics define “how” you do it
GoalHow will you know you’ve succeeded?ActionWhat needs to happen to fulfill the goal?AudienceWho is essential to achieving your goal?InsightsWhy would the audience take action?
Strategy & tactics fail without 4 essentials
AFTER you get your goal, action, audience, & insight THEN you identify your strategy
BEFORE you pick your tactics
A strategy explains why the action fulfills the goal & the insight
It is a sentence…and not much more
Tactics are the things you do to bring the strategy to life
Blurring strategy and tactics makes the tactics you deploy ineffective, inefficient, or both
FOR EXAMPLE…
Just say…You want to date Ryan Gosling.
What would you do?•What if I told you that he owns a Moroccan
restaurant, likes knitting, and supports PETA
Now what would you do? •Bump into him at his restaurant •Ask him how to do a stocking stitch? • Join his next “puppy mill” raid?
Unfortunately, none of these activities is based on a behavior changing insight – they are not strategiesThey are tactics – but they may not be good tactics because neither is based on any insight about why Mr. Gosling would date you.
Tactic #1Ignore him.
Tactic #2Date his friend.
STRATEGY = PLAY HARD TO GET“I like women that
are a challenge…”
What if you knew…
Tactic #1 Buy him ice cream.
Tactic #2Find a common interest.
STRATEGY = UPGRADE A FRIENDSHIP
“I can’t be romantic with a woman unless
we’re friends first”
What if you knew…
STRATEGY IS ALWAYS:About why : a directional approach to achieving the goal
Derived from research, insights, knowledge and experience
Developed BEFORE tactics
Tied directly to the goal
BE FIERCELY PROTECTIVEof strategyBE FLEXIBLEaround tactical ideasBE RIGOROUSaround tactical execution
You too, can date Ryan Gosling.