The dead-end traps to avoid when launching your career Harold Simpkins Molson School of Business...
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Transcript of The dead-end traps to avoid when launching your career Harold Simpkins Molson School of Business...
The dead-end traps to The dead-end traps to avoid when launching avoid when launching
your careeryour career
Harold SimpkinsMolson School of
BusinessConcordia University
Canadian Association of Career Educators and Employers
MontrealJune 4, 2008
Jordan LeBelSchool of Hotel Administration
Cornell University
Career Planning Career Planning ……THEN…THEN…
Most people entered one career and stayed with it for their Most people entered one career and stayed with it for their entire lives.entire lives.
Choosing a career was easier as there were fewer options.Choosing a career was easier as there were fewer options.
The nature of work was relatively stable and changes in how The nature of work was relatively stable and changes in how work was done evolved at a gradual, slow pace.work was done evolved at a gradual, slow pace.
Competition for jobs and customers came from local Competition for jobs and customers came from local sources.sources.
Finding jobs and customers was simpler because the Finding jobs and customers was simpler because the number of tools available to do so was relatively few.number of tools available to do so was relatively few.
……and and NOWNOWMost people will have multiple careers. Some will engage in Most people will have multiple careers. Some will engage in more than one career simultaneously.more than one career simultaneously.
The number of career options is growing exponentially; the The number of career options is growing exponentially; the sheer number of choices has become overwhelming to sheer number of choices has become overwhelming to many people.many people.
Technology is continuously and dramatically changing the Technology is continuously and dramatically changing the nature of work and how it is done.nature of work and how it is done.
Competition for jobs and customers is coming from Competition for jobs and customers is coming from anywhere in the world.anywhere in the world.
The number of tools available to find jobs and customers is The number of tools available to find jobs and customers is exploding. exploding.
What is the first thing What is the first thing you need to do you need to do
to launch that dream to launch that dream career?career?
Typical answers…Typical answers…
Craft an eye catching resumeCraft an eye catching resume
Mail out 10,000 copies of said resumesMail out 10,000 copies of said resumes
Read the newspapersRead the newspapers
Talk to friendsTalk to friends
Ask Mom and DadAsk Mom and Dad
Myth Myth The career planning The career planning process process startsstarts with with the preparation of a the preparation of a professional professional resume and a killer resume and a killer cover letter.cover letter.
Reality CheckReality CheckThe career planning process The career planning process endsends with with the writing of resumes and cover letters.the writing of resumes and cover letters.
Preparation of these documents is the Preparation of these documents is the final step of your personal marketing final step of your personal marketing
plan.plan.
The tip of the icebergThe tip of the iceberg
resumeresumeMailingsMailings
newspapernewspapertalk to friendstalk to friends
Implementation Implementation &&
ControlControl
Marketing Marketing TacticsTactics
Marketing Marketing StrategyStrategy
Marketing Marketing ObjectivesObjectives
Situation Situation AnalysisAnalysis
WHY SPEND MY WHY SPEND MY TIME WRITING MY TIME WRITING MY OWN PERSONAL OWN PERSONAL
MARKETING PLAN?MARKETING PLAN?
Would you build a house without a plan?Then why build your career without one?
The Marketing ConceptThe Marketing Concept
Satisfying customer needs at a profit.Satisfying customer needs at a profit.
Reality CheckReality Check
Actually, it starts with Actually, it starts with knowing your productknowing your product, ,
namely namely YOURSELFYOURSELFand your chosen fieldand your chosen field..
Situation AnalysisSituation Analysis
Self KnowledgeSelf Knowledge What is your What is your
passion?passion?
Field KnowledgeField Knowledge
Marketing ObjectivesMarketing Objectives What type of career do you want? What type of career do you want?
Financial goals Financial goals
Location preferenceLocation preference
Myth Myth The best way to ensure that you The best way to ensure that you actually try to achieve your goals actually try to achieve your goals
is to is to write them downwrite them down..
Reality CheckReality Check Research indicates that by Research indicates that by telling other telling other
peoplepeople – friends, family members, co- – friends, family members, co-workers and fellow students – what your workers and fellow students – what your goals are, goals are, you will be up to six times you will be up to six times more likely to pursue themmore likely to pursue them than if you than if you keep them to yourself.keep them to yourself.
Achieving your marketing objectives:Achieving your marketing objectives:Marketing StrategyMarketing Strategy
Know Your Target Market Know Your Target Market Think and feel as they doThink and feel as they do
Your Product StrategyYour Product Strategy
Your Price StrategyYour Price Strategy
Your Place StrategyYour Place Strategy
Your Promotion StrategyYour Promotion Strategy
Marketing TacticsMarketing Tactics
What What specificspecific actions will you take to: actions will you take to:
Ensure your product satisfies your target market’s Ensure your product satisfies your target market’s needs better than your competition?needs better than your competition?
Get the price you want?Get the price you want? Get the word out that you’ve got the goods?Get the word out that you’ve got the goods?
Implementation and ControlImplementation and Control
Set clear timetable for taking these actionsSet clear timetable for taking these actions
Set clear, measurable criteria to evaluate yourSet clear, measurable criteria to evaluate your
progress and success.progress and success.
Develop contingencies to handle bumps in theDevelop contingencies to handle bumps in the
road.road.
It Pays to Advertise?It Pays to Advertise?A tiger met a lion as they drank beside a pool.
“Why are you always roaring like a fool?” asked the tiger.
“They call me the King of Beasts; it pays to advertise.”
A little rabbit overheard and went home to try the lion’s plan.
But his roar was just a squeak.
And that morning, a hungry fox had his breakfast in the woods.
The moral?
It only pays to advertise if you have the goods!
Myth Myth At the end of the day, At the end of the day, it’s all about finding a it’s all about finding a
career that will career that will provide provide me with the financial me with the financial
security I needsecurity I need..
Reality CheckReality Check
Find a career you love and you’ll never have to work another day of your life.
CONCLUSIONSCONCLUSIONSKnow yourselfKnow yourself
Learn about fields that interest you and that fuel Learn about fields that interest you and that fuel your passionyour passion
Picture yourself as a need-satisfying productPicture yourself as a need-satisfying product
Create your marketing strategy:Create your marketing strategy:
Product, Price, Place, PromotionProduct, Price, Place, Promotion
Implement, monitor and adapt your marketing Implement, monitor and adapt your marketing planplan