The Day adults. great · Read the Hartford Courant in past 7 days Read Westerly Sun in past 7 days...

reaches out of108 adults.The Day

greatfoundation

More readers, more circulation than any other newspaper in Eastern Connecticut.

Read The Dayin past 7 days

Read the Norwich Bulletin in past 7 days

Read the Hartford Courant in past 7 days

Read Westerly Sunin past 7 days

60%

14%

10%

7%0% 20% 60%40%

The Day and theday.com reach nearly 159,000 readers daily and Sunday in the New London Metro. That’s more readers than all the other local newspapers combined.

76% are college educated. - more than half of all Day readers

are college graduates.

38% of Day readers earn more that $100,000 a year. - 75% earn more than $50,000 a year.

These readers are the affluent, educated consumers that advertisers value.

Source: Alliance for Audited Media

The Day and theday.com together reach almost 8 out of 10 adults in the primary

market. That makes The Day the strongest newspaper-website combination among all newspaper-websites measured by the

Alliance for Audited Media.

We’re No. 1!

for any marketing campaign!

It’s a

theday

To advertise, contact your Account Executive or Bob Briere at 860.701.4203 or [email protected]

custompublications

Reach your audience anywhere... desktops, laptops, tablets or mobile devices.Experience all of our custom publications and magazines with our digital I-Mag editions.

• Connecticut Coast & Country is the official visitors guide to the Shore, Connecticut’s leading tourism region. It’s distributed throughout the Northeast, including New York, Massachusetts and Rhode Island.

• Sound & Country is The Day’s major, seasonal tourism publication for all things to see and do in Southeastern Connecticut throughout the year.

• Go Westerly covers summertime fun in Southern Rhode Island.

• Aspire, a sophisticated community magazine built around fashion, arts, home and society. Target readers who embrace all facets of great living.

• Connecticut Family, the perfect magazine to target parents who are looking for opportunities to enrich their family lives.

• Our Education Guides reach people looking for learning opportunities in our region and throughout the Northeast.

Fall 2017

MILITARY CHEFS

Innovation and imagination are leading the charge

FAERIE VILLAGE at Florence Griswold Museum is a sight to see

Northeast bucket list! plus the gifts of Goodwin Forestand Walktober details INSIDE

RHODE ISLAND: WATCH HILL | MISQUAMICUT | HISTORIC DOWNTOWN | RICHMOND | HOPKINTON

CONNECTICUT: PAWCATUCK | STONINGTON | MYSTIC

TRAVEL GUIDE 2017

t r av e l | a r t s | s o c i e t y

Culture close upLa Grua Center:

Old Lyme InnLove is in the air at

West coast seasidewonder

Winter 2017

graceThe and gloryof sculptor Bela Lyon Pratt

familyCONNECTICUT

MAGAZINE

It's all fun and games atthe Comic Lounge

When the helpers need help:Learn how you can support local gift program

family fun calendar12 pages of holiday & seasonal happenings $4.95 FALL 2017

Winter 2018

EDUCATION GU IDE

MITCHELL COLLEGE800.443.2811www.mitchell.edu

LEARN860.434.4800www.learn.k12.ct.us

EASTERN CONNECTICUT STATE UNIVERSITY860.465.5125 877.353.3278www.easternct.edu

NORWICH FREE ACADEMY860.887.2505www.nfaschool.org/

NEW LONDON MAGNET SCHOOLS860.447.6000www.newlondon.org

NEW LONDON ADULT EDUCATION860.437.2385www.newlondonadulted.org

THREE RIVERS COMMUNITY COLLEGE860.215.9016www.threerivers.edu

WILLIAMS SCHOOL860.443.5333www.williamsschool.org

LYME-OLD LYME SCHOOLS860.434.7238www.region18.org

ISAAC INTERDISTRICT SCHOOL FOR ARTS AND COMMUNICATION860.447.1003www.isaacschool.org

UNIVERSITY OF CONNECTICUT – AVERY POINT860.405.9000www.averypoint.uconn.edu

SACRED HEART UNIVERSITY203.371.7999www.sacredheart.edu

GROTON PUBLIC SCHOOLS860.572.2100www.groton.k12.ct.us

NEW LONDON COMMUNITY & CAMPUS COALITION860-442-1497www.mynlccc.org

Our reflect the interestsmagazinesshoreline

community

2017-2018 ANNUAL

The Day Publishing CompanyMYSTIC | THE COAST | THE COUNTRY | THE CASINOS | INSIDER’S GUIDE

of our

and our visitors

For a complete list of all of our custom publications, go to www.theday.com/custompubsTo advertise, contact your Account Executive or Bob Briere at

860.701.4203 or [email protected]

weeklynewspapers

Every Thursday, The Day’s weeklies offer advertisers total coverage of virtually every household on Connecticut’s Shore

• Shore Publishing produces 7 weeklies that go to over 64,000 households in 16 communities.

• The Times produces 8 weeklies that go to over 77,000 households in 23 communities.

The Lyme Times (Lyme, East Lyme, Old Lyme, Niantic, Salem)

The Waterford Times

The New London Times

The Groton Times

The Mystic Times

The Stonington Times (Stonington, N. Stonington, Pawcatuck)

The Montville Times

The Thames River Times

(Preston, Ledyard)

We deliver your message to all these affluent shoreline towns• Publish a display ad in only the hometown editions where your customers live, or• Target your preprints with our weeklies to reach specific ZIP codes, or• Saturate virtually every household with your preprint, using our total market

coverage program.

This Linden Shores Association home offers views from every room .........52

December 7, 2017GuilfordVol. XX Iss. 49

John DellaVentura is sharing ‘Wishing Wheels’ with the community .......................................2

Historic SeasonSenior captain Julia Hyman and the Guilford volleyball team put together a season that was filled with highlights and history in 2017 .........................30

When You Need a Little FunAnd you need it right now? Head to the library, where you can learn something new while meeting new friends, and all for free ....................36

By Zoe RoosCourier Staff Writer

After years of planning and trying to secure funding, construction crews are on site, shovels are in the ground, and

work is ready to begin on the Guilford Veterans of Foreign Wars (VFW) Post 7666. On Nov. 29, members of the VFW, contractors, and town and

state officials gathered for the groundbreaking of the project.

The VFW Post, located on Mill Road, has long been in need of repairs. Conversations about rebuilding the structure began more than a decade ago, but hit a snag during the 2008 recession. In 2014, then-state representative Pat Widlitz secured a $1,347,479 state grant

for extensive repairs to the 1925 building. “It makes me feel good about the state of Connecti-cut and its willingness to help out people who have given service to our country,” Widlitz said in a June 2014 press release. “There are many veterans returning home now, and this VFW is

VFW Groundbreaking in Guilford

Photo by Kelley Fryer/The Courier

The Guilford Tree Lighting kicked off the holiday season on Dec. 1 with festivities happening on and around the Green. Here, the Limelite Dance Studio Team per-forms dance routines to a medley of holiday hits under the direction of Tracy Tolisano-Feldman.

Feelingthe Spirit

See VFW GROUNDBREAKING page 17

FEATURE PHOTOSDid we spot you getting in

the holiday spirit? Find more photos starting on page 24, and visit zip06.com for even more photos.

705 Boston Post Road • Guilford 203-458-8822 • www.PlanetFitness.com

Independently owned and operated. ®2006 Pla-Fit Franchises, L.L.C., PFIP, L.L.C. Subject to annual fee. Restrictions apply. Bring in this ad to redeem offer.

UNLIMITED FREE FITNESS TRAINING!

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$494949494949494949494949494949494949494949494949494949494949494949494949$$$$$$$$$$$$$$$$$$$$$$$$$$$101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010ONE TIME

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Serving eaSt Lyme, niantic, SaLem, Lyme and OLd Lyme, cOnnecticut www.theday.comDecember 28, 2017 Volume XIV, No. 52

Prstrt std

U.s. Postage Paid

Permit No. 344New LoNdoN, Ct 06320

POSTAL CUSTOMER

INSIDE CALENDAR 3CLASSIFIED 24

OPT IN/OPT OUTTo inquire about home delivery of The Times, or to dis-continue receiving the paper, call us at (860) 701-4271

PET PALCasey taught Seamus all there is to know about keeping the house safe.PAGE 9

TheTimesCT

We have it all: Local & In-HouseWe can help grow your business

day0

82

8

NEWS

Call Eric Palmer at 860.701.4268 for a freeconsultation on all our advertising and marketing opportunities.

• Flyers• Direct Mail• Websites• Brochures• Online & Digital

• Business Cards• Social Media• Magazines• Daily Print• And much more!

By AMANDA HUTCHINSONStaff Writer

While moving back and forth be-tween southeastern Connecticut and National Guard stations in the South with two kids, Waterford native Ko-rie Witcraft found there weren’t any stores or groups around that provid-ed support for breastfeeding, cloth

diapering and natural approaches to parenting.

With her family’s most recent re-settlement in Niantic, she decided to start her own store, Nature’s Nest, in a tiny shopfront on Methodist Street.

Inspired by a cousin who worked in a natural parenting store in Montana, Witcraft opened in August 2015, start-

ing with cloth diapers and children’s clothing. The store has since doubled in size and expanded to offer other products as well as classes for chil-dren and parents.

“With our route for pregnancy be-ing so medical and not as natural as I had thought it would be growing up, I wanted something to be normal and

natural,” she said.Witcraft said her first daughter had

issues breastfeeding while they were stationed in North Carolina. But the only groups available met just once a month.

After her second daughter was born here, she started looking into the

Nurture Nest fills local gap in natural parenting

Nurture Nest, a natural parenting store, is located at 9 Methodist St. in Niantic. TIM MARTIN/THE DAY

SEE PAGE 4

Publ

icat

ion

Dat

e: 1

2/28

/201

7

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The Source

(Madison-Killingworth)

Guilford CourierHarbor News (Clinton, Westbrook, Old Saybrook)

Valley Courier (Essex, Chester, Deep River)

The Sound (Branford, North Branford, Northford)

East Haven CourierNorth Haven Courier

Preston

North Stonington

Stonington

Ledyard

MontvilleSalem

Lyme

Old Lyme

East Lyme

Waterford

New London

Groton

Chester

Deep River

Essex

OldSaybrook

WestbrookClinton

Killingworth

NorthHaven

East Haven

Branford

NorthBranford

Guilford

Madison

Times Weeklies

Shore Weeklies

NEW

HAV

EN

RH

OD

E ISLAN

D

Connecticut & Westerly, RI

Westerly, RI

Our

can help you

zoned weekliestarget

specific towns


themarket

Dana

Jens

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ay

Tim C

ook -

The D

ay

Yes, New London Metro is an upscale metro on Connecticut’s Shore, where 350,000 people live and work in defense, high-tech, tourism, casinos and the arts.

But we’re also classic New England, where you’ll find traditional sea coast villages, miles of beautiful beaches, lighthouses, cottages and sailing ships.

We’re “Connecticut Coast & Country.”

Tourists love our casinos, among the world’s largest — Mohegan Sun, Foxwoods Resort Casino and Foxwoods Towers.

And they love our attractions, like Mystic Seaport and Mystic Aquarium with Dr. Robert Ballard’s Institute for Exploration, which first discovered the wreckage of the Titanic.

We’re proud of our role in America’s defense — home to the U.S. Coast Guard Academy, and “the Submarine Capital of the World.”

• The Naval Submarine Base - New London (“the First and Finest Submarine Base”).

• General Dynamics Electric Boat, which builds the nation’s sub fleet.

• USS Nautilus Museum, which features America’s first nuclear submarine.

We love the arts, too, from The Garde Arts Center to The Eugene O’Neill Theater Center, to the Florence Griswold Museum, featuring paintings by many of America’s impressionists.

New London Metro is one of the top 20 metros in the nation

in median household income. Our median income — $66,233 is 25% higher than the median

income of the U.S.

We’re not just another

We’re

metro

ConnecticutCoast & Country

high-income

Source: US Census Quickfacts 2016

So welcome to Connecticut’s Shore! Welcome to Connecticut Coast & Country!


theday.comLoyal readers -

With over a half million unique visitors each month, theday.com serves one of the most engaged, loyal

communities of readers on the Web.

And these online users are exactly the kinds of people you want to reach most.

People value theday.com because we are live 24/7 and users can interact with us through blogs, videos, chats and special projects.

More than 90,000 people are registered users on theday.com, and more than 20,000 are paying subscribers.

Traffic

Unique Visitors: 560,000Visits: 1.4 million

Pageviews: 3.9 millionAverage time on site:

3+ minutes

Sources: Demographics: AAM audit, 2016. U.S.

Census – quick facts, 2014. Day Surveys, 2014.

Sources: Traffic – Google Analytics (Average monthly, 2014)

theday.com digital audience average monthly reach

89%are college educated 31%

earn more than$100,000 a year50%

earn more than$75,000 a year

The median household income for our readers is 30%

higher than the U.S. average.

valuable customers


best prospectsa smart internet

throughReach your

Join the wide array of advertisers who use online display advertising on the region’s most-visited website — theday.com. Over 560,000 unique visitors in a typical 30-day period.

too.

• Contest sponsorship – Users “raise their hands” to win. Then contact everyone who entered because they’re all great prospects.

• Email blasts –With our “opt-in” subscriber database, you target specific demographics, and we do the rest. It’s turnkey!

• Native – True native advertising. Brand content served within editorial streams.

• Social media marketing – We’ll build your business Facebook page, promote your messaging, and help you get new fans.

• Video advertising – Your 15-second pre-roll runs just before the region’s best news and features videos.

• Website design that’s search-optimized – We’ll build a website that’s easy for people to find because we make it easy for search engines to find you. More traffic, more sales!

Target your message to the right users. Reach just the people most likely to buy what you’re marketing.

• Target by context – what they’re reading

• Target users in specific ZIP codes

• Target by what they’re searching for.

• Search Engine Optimization (SEO)

• Social media development and or management

• Search Engine Marketing (SEM)

• Local search directories

We can help with retargeting too.

bestReach your

internet strategythrough asmart

banner ads,

Targetingdigital products,

Not just but other great

and more!

digitalsolutions


prospects

daydirect

with the

good at

• Our Print & Deliver program will help you create your advertising circular, produce a quality printed product and distribute it to the right areas of your market.

• Targeted Preprint Distribution – We keep track of every household in this region so we can help you get your message to the right people in any ZIP or town you choose. Bullseye!

• Total Market Coverage – Blanket just the towns you’ve selected, or saturate all of Connecticut’s Shore from North Haven to Stonington. We can distribute your preprint to the ZIPs you choose at a price that’s far less than the mail. The Day can produce your promotional products,

custom-printed specialty items from ballpoint pens to coffee mugs to mouse pads and anything else you can think of. Just ask, and we’ll show you great products that get your name in front of customers – every day!These special attention-getters will have your

message prominetly placed on the front page. Full color glossy - available in custom shapes, with scratch offs and back side printing options.

We’re experts at

We know how to produce great printed products because we publish more than 80 different titles annually. We’re ready to work with you to develop posters, single sheets, catalogs, booklets, point-of-purchase displays, discount cards – even a full marketing campaign – fast and at a reasonable price.

We do it every day

Ad Notes... and more.

products too.

Promotional

Preprint distribution printingCommercial

targetingright products


integratedsolutions





Winter 2017


• Display advertising in The Day or our 15 weeklies to reach newspaper readers

• Banner advertising on the region’s best website – theday.com – to reach online users

• Email and other digital marketing solutions including email marketing or online contests to help you build a list of new prospects.

• Preprint distribution to saturate every household in the ZIPs where your best prospects live, or

• Targeted direct mail that reaches only the prospects you specify – say, homeowners or families with children.

prospects of solutions to reach

We can develop a

packagemore

This Linden Shores Association home offers views from every room .........52

December 7, 2017GuilfordVol. XX Iss. 49

John DellaVentura is sharing ‘Wishing Wheels’ with the community .......................................2

Historic SeasonSenior captain Julia Hyman and the Guilford volleyball team put together a season that was filled with highlights and history in 2017 .........................30

When You Need a Little FunAnd you need it right now? Head to the library, where you can learn something new while meeting new friends, and all for free ....................36

By Zoe RoosCourier Staff Writer

After years of planning and trying to secure funding, construction crews are on site, shovels are in the ground, and

work is ready to begin on the Guilford Veterans of Foreign Wars (VFW) Post 7666. On Nov. 29, members of the VFW, contractors, and town and

state officials gathered for the groundbreaking of the project.

The VFW Post, located on Mill Road, has long been in need of repairs. Conversations about rebuilding the structure began more than a decade ago, but hit a snag during the 2008 recession. In 2014, then-state representative Pat Widlitz secured a $1,347,479 state grant

for extensive repairs to the 1925 building. “It makes me feel good about the state of Connecti-cut and its willingness to help out people who have given service to our country,” Widlitz said in a June 2014 press release. “There are many veterans returning home now, and this VFW is

VFW Groundbreaking in Guilford

Photo by Kelley Fryer/The Courier

The Guilford Tree Lighting kicked off the holiday season on Dec. 1 with festivities happening on and around the Green. Here, the Limelite Dance Studio Team per-forms dance routines to a medley of holiday hits under the direction of Tracy Tolisano-Feldman.

Feelingthe Spirit

See VFW GROUNDBREAKING page 17

FEATURE PHOTOSDid we spot you getting in

the holiday spirit? Find more photos starting on page 24, and visit zip06.com for even more photos.

705 Boston Post Road • Guilford 203-458-8822 • www.PlanetFitness.com

Independently owned and operated. ®2006 Pla-Fit Franchises, L.L.C., PFIP, L.L.C. Subject to annual fee. Restrictions apply. Bring in this ad to redeem offer.

UNLIMITED FREE FITNESS TRAINING!

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$494949494949494949494949494949494949494949494949494949494949494949494949$$$$$$$$$$$$$$$$$$$$$$$$$$$101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010101010ONE TIME

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Serving eaSt Lyme, niantic, SaLem, Lyme and OLd Lyme, cOnnecticut www.theday.comDecember 28, 2017 Volume XIV, No. 52

Prstrt std

U.s. Postage Paid

Permit No. 344New LoNdoN, Ct 06320

POSTAL CUSTOMER

INSIDE CALENDAR 3CLASSIFIED 24

OPT IN/OPT OUTTo inquire about home delivery of The Times, or to dis-continue receiving the paper, call us at (860) 701-4271

PET PALCasey taught Seamus all there is to know about keeping the house safe.PAGE 9

TheTimesCT

We have it all: Local & In-HouseWe can help grow your business

day0

82

8

NEWS

Call Eric Palmer at 860.701.4268 for a freeconsultation on all our advertising and marketing opportunities.

• Flyers• Direct Mail• Websites• Brochures• Online & Digital

• Business Cards• Social Media• Magazines• Daily Print• And much more!

By AMANDA HUTCHINSONStaff Writer

While moving back and forth be-tween southeastern Connecticut and National Guard stations in the South with two kids, Waterford native Ko-rie Witcraft found there weren’t any stores or groups around that provid-ed support for breastfeeding, cloth

diapering and natural approaches to parenting.

With her family’s most recent re-settlement in Niantic, she decided to start her own store, Nature’s Nest, in a tiny shopfront on Methodist Street.

Inspired by a cousin who worked in a natural parenting store in Montana, Witcraft opened in August 2015, start-

ing with cloth diapers and children’s clothing. The store has since doubled in size and expanded to offer other products as well as classes for chil-dren and parents.

“With our route for pregnancy be-ing so medical and not as natural as I had thought it would be growing up, I wanted something to be normal and

natural,” she said.Witcraft said her first daughter had

issues breastfeeding while they were stationed in North Carolina. But the only groups available met just once a month.

After her second daughter was born here, she started looking into the

Nurture Nest fills local gap in natural parenting

Nurture Nest, a natural parenting store, is located at 9 Methodist St. in Niantic. TIM MARTIN/THE DAY

SEE PAGE 4

Publ

icat

ion

Dat

e: 1

2/28

/201

7

Ad N

umbe

r: In

serti

on N

umbe

r: Si

ze:

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any

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Winter 2018

EDUCATION GU IDE

MITCHELL COLLEGE800.443.2811www.mitchell.edu

LEARN860.434.4800www.learn.k12.ct.us

EASTERN CONNECTICUT STATE UNIVERSITY860.465.5125 877.353.3278www.easternct.edu

NORWICH FREE ACADEMY860.887.2505www.nfaschool.org/

NEW LONDON MAGNET SCHOOLS860.447.6000www.newlondon.org

NEW LONDON ADULT EDUCATION860.437.2385www.newlondonadulted.org

THREE RIVERS COMMUNITY COLLEGE860.215.9016www.threerivers.edu

WILLIAMS SCHOOL860.443.5333www.williamsschool.org

LYME-OLD LYME SCHOOLS860.434.7238www.region18.org

ISAAC INTERDISTRICT SCHOOL FOR ARTS AND COMMUNICATION860.447.1003www.isaacschool.org

UNIVERSITY OF CONNECTICUT – AVERY POINT860.405.9000www.averypoint.uconn.edu

SACRED HEART UNIVERSITY203.371.7999www.sacredheart.edu

GROTON PUBLIC SCHOOLS860.572.2100www.groton.k12.ct.us

NEW LONDON COMMUNITY & CAMPUS COALITION860-442-1497www.mynlccc.org

0% APR: 5 years* with a minimum purchase of $2799, 4 years* with a minimum purchase of $1999, 3 years* with a minimum purchase of $1299, 2 years* with a minimum purchase of $999 on your Mattress Firm credit card. 60, 48, 36 or 24 equal monthly payments required. *O� er valid 12/26/17-1/2/18 and applies only to single-receipt qualifying purchases. No interest will be charged on promo purchase and equal monthly payments are required equal to initial promo purchase amount divided equally by the number of months in promo period until promo is paid in full. The equal monthly payment will be rounded to the next highest whole dollar and may be higher than the minimum payment that would be required if the purchase was a non-promotional purchase. Regular account terms apply to non-promotional purchases. For new accounts: Purchase APR is 29.99%; Minimum Interest Charge is $2. Existing cardholders should see their credit card agreement for their applicable terms. Subject to credit approval. **†All monthly payments are rounded up to the nearest whole dollar. Monthly payment is based on purchase price alone excluding tax and delivery charges. Credit purchases subject to credit approval. Other transactions may a� ect the monthly payment. Total to pay amount refl ects total for queen mattresses.

HOLIDAY HOURS: TUES 9AM-8PM • WED-THURS 10AM-8PM • FRI-SAT 10AM-9PM • SUN 11AM-6PM • MON 12PM-8PM

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WITH ANY MATTRESSPURCHASE OF JUST $799+

Choose between: AltaHR & Charge2 ($149.95 value)

Do your New Year’s resolutions include more napsand great health? We’ve got you covered.

fl oor samples and much more while supplies last.

SAVE UP TO 70% ON FAMOUS NAME BRANDS†*

YEAR END CLOSEOUT

Minimum purchase of $3999 with your Mattress Firm credit card. 72 equal monthly payments required. See store for details.

0% APR FOR 6 YEARS* NO CREDIT NEEDEDOR

We’ve matched millions with the perfect mattress.

STARTS DEC. 26

Prices refl ect queen mattresses with applicable savings. Some models in select stores only. O� er valid on select mattress purchases.

Move freely and sleep perfectly without disturbing your partner with this advanced foam technology.

ONLY AT

36 Months0% APR*

$1399Total to Pay$39 Per

Month**†

60 Months0% APR*


Month**†

36 Months0% APR*


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SAVE $100 SAVE $300

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Two out of three people choose the Dream Bed Lux, meaning two out of three people are paying $1000 less than other leading memory foam.

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Enjoy better pressure relief and support, cooler temps and perfect comfort every time you crawl onto your new mattress.

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MF12_ECO_WRAP_12.24_THEDAY_1d00751611


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