The Dark Knight Rises Raf

7/29/2019 The Dark Knight Rises Raf

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http://youtu.be/GokKUqLcvD8
http://youtu.be/GokKUqLcvD8http://youtu.be/GokKUqLcvD8


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The Dark Knight Rises

Director: Christopher Nolan

Stars: Christian Bale , Tom Hardy, Anne Hathaway (took 3 and a half months to cast her),

Michael Caine and Morgan Freeman

Christian Bale

Tom Hardy

Anne Hathaway


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The Dark Knight Rises was released on

November 28, 2012 in Hong Kong andNew Zealand. On December 3, it wasreleased in the UK, and on December 4, it

was released in the United States. It isavailable on Blu-ray, DVD, and as aDigital Download. Coinciding with therelease of this film, a box set of the Dark

Knight trilogy was released.


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Distribution and Marketing

Columbia TriStar Warner Filmes de Portugal Portugal

Roadshow Film Distributors Australia

Village Films Greece

Warner Bros. Entertainment

Canada Warner Bros. Pictures - USA

Warner Bros. Argentina

Warner Bros. France

Warner Bros. UK

Warner Bros. Japan Warner Bros. Netherlands

Warner Bros. Singapore

Warner Bros. Germany


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Marketing

Toys, posters, online advertising, drink cans, buses, magazines


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Marketing The official website launched in May 2011 introducing a viral

marketing campaign similar to the one used to promote The

Dark Knight. The website streamed an encrypted audio file

described by users as chanting. Users decrypted the audio to the

Twitter hash tag, "#TheFireRises". Warner Bros. removed a pixel

from the webpage for every tweet using the hash tag. The website

revealed the first official image of Bane.

The opening sequence ofThe Dark Knight Riseswas attached to 70mm IMAXprints ofMission: ImpossibleGhost Protocolapproximately seven monthsbefore release.

The end of the film was not given to the actors on paper so that it wouldntbe leaked.
http://pic.twitter.com/bCPzlskLhttp://pic.twitter.com/bCPzlskL


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Magazine companies Empireand Wiredreceived "CIA documents" concerning a"Dr. Leonid Pavel", with its mug shot. According to the first document, Pavel is amissing Russian nuclear physicist, while the second document appears to be anedited transcript of a conversation discussing the

handover of Dr. Pavel to the CIA by Georgian separatists. These were later shown to beplot elements of the six-minute prologue.


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The official Twitter account later linked to another censored document, this time,

referencing "Operation Early Bird". A website of the same name was discovered,revealing a countdown timer.

When the countdown finished, the site presented a map showing all availabletheatres that would be screening the film's prologue.

Various websites received a package that included a cylinder mapof "strike zones", and a "fire rises" T-shirt.


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In April 2012, the film's official website was updated with a "dossier" on a suspectnamed "John Doe" also known as "The Batman" for an arrest, with a list of severalaccusations. The premise of the campaign starts when the mayor of Gotham City"redoubles" the effort to capture Batman and anyone supporting his return inpreparation for the upcoming "Harvey Dent Day".


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The site also includes an extensive list of real-world locations where "graffitirelated to movement in support of the vigilante's return" is located. For eachtweet of a specific location marked on the list, a frame of the second theatricaltrailer for the film was released on a separate website.


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The image below shows the official Dark

Knight Rises website. This really promotesthe film as it includes downloads, soundtrack

and more.


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ExhibitonHow many countries did the film receive a theatrical

release?This film was released in over 50 countries.

What were the total UK box office takings?

The opening weekend release in the UK received$22,439,915 and has made a total of $90,264,170.

What was the total worldwide box office?

$632,902,188.

How much did the film take at the US box office?

The opening weekend release in the US receivedhttp://boxofficemojo.com/movies/?page=intl&view=bycountry&id=batman3.htm
http://boxofficemojo.com/movies/?page=intl&view=bycountry&id=batman3.htmhttp://boxofficemojo.com/movies/?page=intl&view=bycountry&id=batman3.htmhttp://boxofficemojo.com/movies/?page=intl&view=bycountry&id=batman3.htmhttp://boxofficemojo.com/movies/?page=intl&view=bycountry&id=batman3.htmhttp://boxofficemojo.com/movies/?page=intl&view=bycountry&id=batman3.htm


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At the opening weekend premier of The Dark Knight Rises, a terrible incidenthappened where a man dressed as batman open fired in the cinema in Aurora,Colo. He was wearing a gas mask and body armour.

At the time of the shooting that left 12 movie patrons dead and 59 otherswounded, director Christopher Nolan and actors Christian Bale, Anne Hathaway

and Morgan Freeman were in France, preparing for the Paris premiere of the film.Warner Bros., the studio behind "The Dark Knight Rises," immediately cancelledthe event - as well as a morning press conference featuring the A-listers.

Gun Man Shootings


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Arriving on the scene within 90 seconds of the first emergency calls, policeimmediately took into custody the suspect, identified by police as James EaganHolmes, 24, in a parking lot behind the cinema, where he surrendered without afight, Aurora Police Chief Dan Oates said.

Despite the circumstances, the takings still topped any other amount for a non-3Dfilm in its first weekend.

http://www.youtube.com/watch?v=chTp1QozUDs ABC News

http://www.reuters.com/article/2012/07/20/us-usa-shooting-denver-idUSBRE86J0AM20120720
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Equipment used: Imax cameras, custom film effects, double negative, special eyeeffects, super high speed lenses

The Franchise:Since 1939 Batman has been adapted into film, radio, television and video games aswell as numerous merchandising items.

The total Batman movie franchise revenue is $4,505,233,000. This includes the films:The Dark Knight Rises

The Dark KnightBatman BeginsBatman and RobinBatman ForeverBatman: Mask of the PhantasmBatman ReturnsBatman

It was guaranteed to be a success as thefilms followed the TV series whichfollowed the comics


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Sets: Huge sets built Gotham sewer system (huge amount of water used) and the BatCave.

Locations: India, Scotland (Aircraft Scene), Pittsburgh, L.A, Manhattan, New York(Battle), Pittsburgh stadium

Props Built: The Bat (Aircraft 30ft long, 17ft wide).

Technology


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Extras: 11,000 extras football fans (This was the most demanding visual effectssequence)Battle between police and mercenaries 12,000 extras - 8 months preparationNo visual effects to enhance people in that scene.

Example of a stunt: http://www.youtube.com/watch?v=yucv7GB_lRo
http://www.youtube.com/watch?v=yucv7GB_lRohttp://www.youtube.com/watch?v=yucv7GB_lRo

The Dark Knight Rises Raf

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