The Daily Union - Outlook 2014: People - Private Sector

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  • 8/13/2019 The Daily Union - Outlook 2014: People - Private Sector

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    A Supplement to THEDAILYUNION Saturday, February 8, 2014

    ThePeople,Places,and

    PossibilitiesforProgre

    ss

    Junction Citys retailindustry at timesseems like a revolving

    door. Many businesses havecome and gone, but manyothers have become main-stays. The success or failureof any given small businessis dependent on many vari-ables, some that are com-pletely out of the entrepre-neurs control.

    A change in the way society does its pur-chasing has led to businesses like MaryStockfords Small Engine Repair to seeing adecrease in customers. When she and herhusband Jim bought the shop 14 years ago, ithad been a staple in the community since1989.

    Now most of your items, your lawnmow-ers, your trimmers, your blowers, theyvebecome disposable. It is easier to go to Wal-

    mart and buy a new lawnmower every twoyears than get one fixed, she said.

    She knows that her type of business doesnot have a great future.

    Most of her clients are older people whoare more used to fixing something ratherthan buying new more out of habit ratherthan necessity or cost efficiency.

    Although the shop has been for sale for

    several years, Stockford said if anyone buys itthey will need to take a different approachthan the small engine repair business planthat had been successful in the past.

    Starting with a solid business plan is whatRob Dudley, owner of Gatherings on the Prai-rie, says is very important to a successfulbusiness. He left following nearly 20 years

    with Walmart to start his own home interiorbusiness in Junction Citys downtown.What he had learned through management

    positions in one of the worlds largest retail-ers paid off and continues to pay off daily.

    I look at it like I went to college twice. Iwent to college to get my first job, but I waspretty much at Walmart for my entire first joband that was the college for the second jobthat I have now, he said.

    The idea of becoming a business ownernever dawned on him until one day when hesimply woke up and realized he wanted achange in his life. He left Walmart and spentsix months trying to decide exactly what thechange would be.

    All I knew at that point was that I wanted achange, he said.

    Jim and Mary Stockford had a similar expe-rience, but they had originally thought thatbuying the small engine repair business

    would be good for Jim, who had become illafter the Gulf War.

    We thought it would be a good way forhim to come and go as he pleased then wefound out that being a business owner you

    Rob Dudley, owner of Gatherings on the Prairie, helps customer Ellen Westerhaus put together adecorative display for a specific place in her home.Please see Retail, 8A

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  • 8/13/2019 The Daily Union - Outlook 2014: People - Private Sector

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    2D The Daily Union. Saturday, Feb. 8, 2014

    When the econo-

    my began its

    tailspin sever-

    al years ago, the nonprof-

    it industry was among

    the hardest hit.

    As the for-profit sectorbegan experiencing eco-

    nomic difficulties, non-

    profits that depended on

    grants, foundations, pri-

    vate donations, and pub-

    lic funding were on the

    front line for decreases

    in revenue, and they took

    deep hits.

    Ailleen Cray, executive director of United

    Way of Junction City-Geary County said while

    the United Way has remained flat as far as

    donations go, she has seen several agencies

    struggle.

    Many of them have been reliant on grant

    resources for many years and have been very

    successful in getting those, but those (grants)

    keep shrinking up, or getting reduced, or go

    away all together, she said. (The United Way)

    has been flat as far as our fundraising goes, we

    are maintaining, but not gaining.

    The reduction in state and federal grants has

    translated into a reduction of staff for many

    nonprofits, which in turn has resulted in a

    reduction of services.

    The focus, during a recession for a nonprofitis to protect the organizations core services,

    taking on new projects are generally out of the

    question.

    When you get into grants, the money has a

    lot of strings attached to it and you can only use

    it for a certain purpose that is fine, when that

    fits into your primary mission, but sometimes

    you have to let that go and not accept a grant,

    Cray said.

    Jill Iwen, director of USO Fort Riley, was in

    the for-profit sector when recession started and

    saw how difficult it was for everyone.

    She was right in the middle of it when the

    economy tanked.

    Working in the finance industry she was in

    the thick of it th rough merger and acquisition

    and layoffs.

    When the economy is flourishing, the non-

    profits are flourishing. There are a lot of good

    causes to support and of course theres also tax

    dollars to it, but when the economy starts going,so do the dollars that are available, she said.

    In conjunction with a poor economy, a war-

    time environment has played a significant role

    in the appeal nonprofits have to the limited

    donor dollars.

    The USO is gen-

    erally going to

    flourish in time of

    war and time of

    conflict because

    that is when our

    services are needed

    most down range to

    support the troops

    that are in harms

    way, she said.

    Despite a resur-gence of patriotism,

    the dollars have still

    been tight and

    there are additional

    organizations vying

    for them.

    Theres a lot of

    requests for the

    same donor dollar,

    a lot of great orga-

    nizations doing a

    lot great things,

    Iwen said. The donor dollars are being divided

    amongst them.

    Its not necessarily a negative situation

    though, because it forces the organizations to

    perform at the highest level of professionalism.And it requires those who receive the dollars

    to ensure they are good stewards of th e dona-

    tions and make that one dollar stretch to two

    dollars, she said.

    As Iwen and Cray look toward the future of

    the nonprofit industry, they said a lot of their

    speculation is based on what is going on around

    them in the community and the nation.

    As the conflicts become less intense and

    more infrequent, the natural feeling of patrio-

    tism is a bit muted, Iwen said. Our challenge

    is to reach out further. Instead of (donors) com-ing to us we have to go to them and remind

    them we still have these soldiers who are

    deploying and redeploying.

    The need hasnt gone away, it simply is shift-

    ing. Cray has worked with

    United Way in Junction City

    since 2008, but had been with

    the Finney County and the

    Riley County United Ways and

    has seen the level of giving

    shift and said it takes a concerted effort to retain

    a level of funding, sometimes that simplymeans backing off a desire to increase funding

    goals.

    Sometimes it is better, because of the econo-

    Road to recovery

    Nonprofits hoping donationsimprove as economy improves

    By Gail [email protected]

    The reductionin state and

    federal grantshas

    translatedinto a

    reduction of

    staff formany

    nonprofits,which in turnhas resulted

    in a reductionof services.

    Please seeRoad, 7D

    Jill Iwen

    in print online

    find the

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    The Daily Union. Saturday, Feb. 8, 2014 3D

    With more than 1,100 rooms inmore than 20 hotels in Geary Countythe hospitality industry continues to

    thrive, but relies heavily on the mili-tary population.

    Our business here is largely basedon what is going on at Fort Riley, saidJessica Miner, director of sales atCourtyard by Marriott. Its hard topredict what is happening there, but

    we do rely heavily on the military busi-ness.

    For hotels, like the Courtyard, thatrely on conventions and tourism, theycannot count on people stumblingacross them.

    Miner says in a typical day she ismaking calls, researching associations,and reaching out to new and existingclients to get business in the hotel andconvention center.

    Keeping an eye on the competition

    A thrivingbusiness

    By Gail [email protected]

    In GC, local

    hotels relyon FortRiley,

    military

    Courtyard by Marriott director of sales Jessica Miner (left) goes oversome plans with catering manager Laura Cain. The two work together

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    4D The Daily Union. Saturday, Feb. 8, 2014

    In a strange way technolo-gy has brought the musicindustry full circle from

    where it was about 100 years

    ago.Before electricity led to

    radio, TV, records, 8-tracks,cassettes, CDs, and iPods, amusician earned his waythrough performancebecause that was the onlymethod of delivery.

    But as technology provideda means for a musician toshare his music, the industrybecame more lucrative andperformers were makingmoney through the sale oftheir music.

    As soon as they had amethod of delivery peoplestarted learning to make

    money off it, said SteveFansler, owner of FanslerFamily Music in Chapman.As radio stations becamemore powerful, the methodof delivery of music keptgrowing and growing. As itdid, people figured out howto make money from it.

    Eventually the deliverymethods have landed us

    where we are today wheremusicians are not able to sellrecords and CDs.

    The way an artist makesmoney has changed.

    They are returning to thestage, theyre giving their

    music away online and plan-ning great world tours andselling related merchandise.

    The sale of the hard cop-ies is almost gone, it is deliv-ery on the internet now, hesaid. We are at that samepoint in the cycle, but in a dif-ferent world one thathasnt figured out what thestandards will be.

    Major artists are paying fortheir own production, givingit away free and then puttingeverything into the perfor-mances.

    Its a move that Fansler saidis an experiment, but as quickas the technology and socialhabits change there are notproven standardsto guide todaysindustry.

    It has had anegative impacton some of thebigger names, butFansler said fewpeople really feelsorry for the bigcorporations likeSony and Warner Bros. whohave taken advantage of theartists for decades.

    Now, they are almost on anequal playing field with youand I sitting in our homes.

    Any more it is too easy forpeople to create their musicand go through companies

    who will distribute it and takea much smaller piece of thepie than the record labelsused to.

    The record companiesthat used to have a tight grip

    on who would besuccessful and who

    would not startedlosing their clout.

    Back then, youhad to go to wherethe industry was,pound on doors, begand plead, maybeeven hire an attor-ney to represent

    you, he said. Now, anybody,anywhere in the world canreach the entire populationonline and bypass that entireindustry,

    The difficulty is knowing

    whats around the corner.Fansler, who spent several

    years as a professional per-former said the industry has

    yet to settle down and becomestandardized. As technologyadvances the industry is try-ing to stay ahead of it, hesaid.

    The performers and theartists constitute one part of amulti-faceted industry.

    After a lifetime of perform-ing and working in the music

    world, Fansler returned to hishometown.

    He said he grew up east of

    Chapman and rememberedevery day going to school,stopping at what had beenthe only stop sign in town,right across from the oldstone bank building that had

    been vacant for years.He and his wife Shelly

    came back to Chapman

    because he wanted his boysto have the high school expe-rience that he had, somethingthey wouldnt have gotten inLas Vegas where he had beenperforming since 1997.

    It was never ever on my

    A changing industryLife

    different formusicians

    as internet

    takes hold

    Story and photo ByGail Parsons

    Steve Fansler, owner of Fansler Family Music in Chapman, fixes a guitar.

    To abusiness manit defies logic

    to put a newbusiness in atown like

    Chapman.

    Please see Changing, 5D

    He and his wife Shelly came back toChapman because he wanted his boys to

    have the high school experience that he had,something they wouldnt have gotten in Las

    Vegas where he had beenperforming since 1997.

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    The Daily Union. Saturday, Feb. 8, 2014 5D

    list of goals to own and operate amusic store.

    I liked the industry, I worked in it,I was familiar with it.

    I was a professional musician; anaudio engineer that is what my lifespath was, he said.

    They arrived back in Chapman 10days after a tornado devastated thetown in 2008.

    But they had already made thedecision to stay and when they sawthe corner bank for sale, they decid-ed they would buy it, but didntknow right away what they woulddo with it.

    We wanted the building and waslooking for an investment. To a busi-ness man it defies logic to put a new

    business in a town like Chapman,he said. We came to the conclu-sions if we were going to own andoperate a business, the only busi-ness that we had any business beingin was the music business.

    Fansler returned to the part of themusic industry that he had startedout in back in the 1970s.

    I worked in music stores in col-lege and throughout my 20s. I

    worked in music stores in Hutchin-son, I worked in music stores inKansas City, and I worked in Los

    Angeles in a music store.Coming back into the music retail

    business after a time gap he couldsee how the same technology thatinfiltrated the rest of the musicindustry, had left its mark on theretail sector.

    The interest in musical instru-ments has really grown, and for a

    multitude of reasons, he said. OnAug. 1, 1981, one little event would

    forever change the music world Video Killed the Radio Star by TheBuggles appeared on MTV and themusic industry would be changedforever.

    When MTV started coming outkids saw the rock stars, the metalbands, the hair bands, that inspiredpeople to want to play guitar, hesaid. Then something very, verydramatic happened the internet.

    Just like every other retail indus-try the internet changed the way

    that consumers approached pur-chasing musical instruments.

    Online shopping delivering prod-uct to the front door with no tax andno shipping has diminished ourprofit margin dramatically, he said.Our profit margin is less than 50percent of what it was in the 70s.

    But while the internet may havediminished the retail, it has helpedinspire young people.

    No matter how advanced thetechnology gets, it is still the humanaspect that will always keep themusic industry alive.

    Fansler pointed to Taylor Swift asa prime example of one person whomade a huge impact on a genera-tion of potential artists.

    It wasnt all that uncommon foryoung boys to want to be a rock androll hero, but after Taylor Swift, all ofa sudden young girls saw they could

    do it too, he said.Besides the kids, Fansler said the

    retail is propelled by the baby boom-ers that have a little more expend-able income.

    They always loved music but put

    it aside while they pursued theircareers, now they want to comeback to it, he said. Another sce-

    nario is the family that comes in and

    says they are interested in playingmusic together. They say we used to

    have a boat, or we used to have anRV, or we used to take family trips,but now they want to spend the

    money on something they can reallydo together.

    The way musicians deliver their

    service, the way we appreciate themusic will forever change, but themusic industry is one that will neverdie.

    CHANGINGContinued from Page 4D

    Fansler pointed to TaylorSwift as a prime exampleof one person who made

    a huge impact on ageneration of potential

    artists.

    and never taking for grantedan existing customer arelong-standing business prac-tices that are as relevant todayas they were decades ago.

    For the Courtyard, the big-gest competition comes fromout of town.

    The best selling point forhaving conventions in Junc-tion City is its easy access offI-70.

    Manhattan isnt super dif-ficult to get to but you have toget off the interstate to get toit, she said. Manhattan isdoing a decent job of getting

    some local attractions theyare pushing hard; we havetours of Fort Riley, and Mil-ford Lake.

    Often groups want activi-ties to participate in off site,

    which is very limited in Junc-tion City, especially duringthe winter.

    It makes the job of bringingconventions and visitor intothe city more of a challenge.

    Despite the challenges, themanner that those in the hos-pitality industry gets theirbusiness into the door hasntchanged much over the yearsbut the expectations of the

    guests have and that is whereGeneral Manager Rick Matasaid those in the industryneed to be most cognizant.

    We used to order hun-dreds of newspapers, now we

    just get a few, leave them atthe desk and we still havethem at the end of the day,he said.

    Just because people arentgetting their news from thepaper doesnt mean that theydont want it. Mata said theone of the big things that peo-ple want today in their hotelis complimentary WiFi.

    The number one com-

    plaint in the industry is why

    do I have to pay for it when I

    can go across the street (toStarbucks) and get it free, hesaid. And not just fast WiFi,but free and fast.

    People also are interestedin a free breakfast, not somuch because its free, butbecause of the atmosphere in

    which a free breakfast serviceis delivered over a paid break-fast.

    They want and all-inclu-sive stay. Partially for the con-

    venience; if they have to payfor it, there is more of a feel-ing of settling in, Miner said.If its something free theycan grab and go.

    Once a client has commit-

    ted to a property, the catering

    manager becomes responsi-ble for ensuring the clientsevent goes as well as theyexpect it to.

    The technology availabletoday makes that job a littleeasier, but also a little harder.

    At the Courtyard by Marriottthat person in Laura Cain.

    Its best if we can meetface to face, she said.

    The computers also cangive potential clients a viewinto the facility that theymight not otherwise havehad.

    Online reviews can sway aprospective customer. Sites

    like Trip Advisor have

    become popular forums for

    determining ratings Minersaid those kind of reviews canbe helpful, but misleadingbecause of fraud.

    If it sounds like a sales

    pitch it probably is, she said.Adjusting to the way in

    which people get the infor-mation they need to make

    educated decisions about

    where to hold events, or justspend the night is as impor-tant as keeping on top of theconsumer habits.

    THRIVINGContinued from Page 3D

    Rick Mata, General Manager at Courtyard by Marriott, checks the computer for updates and e-mails. Convincing the convention and tourism guest to book at his facilityoffers a unique set of challenges, and leads to busy days.

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    6D The Daily Union. Saturday, Feb. 8, 2014

    The way people shop for

    vehicles, the amenities

    available in vehicles,

    even the manner that vehicles

    are treated in the garage has

    changed so much in the past

    few years that the automotive

    industry has little semblance to

    the industry of a generation ago.

    The information highway

    leads right into the showroom

    floor and is often traveled long

    before a customer enters thebrick and mortar facility.

    The transparency of this

    business is incredible, said

    Willie Thornberg, general

    manager at Jim Clark Chevro-

    let-Cadillac. Eighty-five per-

    cent of the people who pur-

    chase a car today will shop

    that car on the internet.

    Not only are they shopping

    online, they also are seeing the

    trade in value of their vehicles,

    the dealer costs, incentives,

    and rebates.

    It means that pretty much

    everyone will be purchasing

    their vehicle for the same price

    no matter where they go, he

    said.

    Because so many people

    have already done their home-

    work before they walk into a

    dealership, the salesmans job

    has shifted from selling to

    facilitating a sale, and helping

    people sort through the infor-

    mation have already gathered.

    You want to add value to

    that, and then offer them some

    reason to do business with you

    rather than someone else, he

    said.

    The cars today have ameni-

    ties beyond what would have

    been imagined even five years

    ago, keeping up with the new

    amenities and being able to

    provide the personal service

    today, goes well beyond the

    showroom floor.

    The sale doesnt end when

    the consumer drives off the

    lot.

    Salesman Ron Johnson hasworked at Jim Clarks for 18

    years, and has seen the tech-

    nology in todays vehicles is go

    from the phenomenal key-less

    entry to automatic start and

    cars that will warn you if you

    cross the yellow line.

    In his career he has watched

    it go from one computer in the

    entire building to WiFi

    hotspots in the car.

    It never ceases to amaze

    me. Five years you could bare-

    ly imagine an iPad now the

    touching, the swiping its all in

    the dash of the car, Johnson

    said. Theres software updates

    now they are downloading to

    your vehicle by satellite. I am

    curious to see what is next.

    As those in the industry

    learn, nearly on a daily basis,

    the new amenities, they have

    to find ways to pass the infor-

    mation on to the consumer.

    Thornberg said they now offer

    continuing education when

    someone purchases a new car.

    That continuing education can

    last a long time. Theres a lot of

    features that people dont even

    think about using for several

    months after actually purchas-

    ing the vehicle, but they can

    always head over to the dealer

    and have someone show the

    how to operate one of the

    computerized amenities. Like

    Johnson, hes not sure where

    the technology will lead.

    If the public will accept it I

    can see where cars will drive

    themselves I see the tech-

    nology being available to dothat, he said. I kinda hope

    not though I enjoy driving.

    No matter how sophisticat-

    ed the product is, selling it still

    requires adhering to some of

    the basic sales rules.

    At the end of the day Im of

    the Keep It Simple Stupid

    mentality. Our role is to help

    people get what it is they are

    looking for to suit their needs,

    Thornberg said. At the end of

    the day what they want hasnt

    changed a lot.

    A typical day for him is

    spent walking around talking

    to the customers and employ-

    ees. Small piles of paper are

    scattered about his desk, but

    that is not at the top of his pri-

    ority list.

    He says that none of the

    paperwork is important or

    would even be there if the pri-

    ority wasnt the customer.

    None of this other stuff

    matters if the customer isnt

    happy with their experience,

    he said.

    For Johnson a typical day

    doesnt exist. Theres a big

    difference between what hap-

    pens and what you plan on

    happening, he said. Most of

    his customers are customers

    with appointments with return

    clients and referrals.

    One day he may be at a cli-

    ent home setting up a garage

    door opener, the next he

    might be driving them to work

    after they drop of a vehicle for

    servicing,

    With all the advancement in

    the vehicles, there is still a

    need for servicing, but fewer

    people are able to jack up the

    car in the backyard and ser-

    vice their own vehicle. Down

    the street from Jim Clarks is

    the new Dick Edwards dealer-

    ship where Mike Schultze,

    parts and service manager,

    dispatches vehicles to the

    proper technician to work on

    it.

    Internet focusfor car dealershipsVehicle purchases much different

    now than a generation agoBy Gail [email protected]

    Taylor Svitak, a technician at Dick Edwards works on the front brake system of an F150. Gone are thedays that a mechanic can easily jack up a car in the back yard and make what used to be simple repairs.Mechanics have given way to licensed technicians who make necessary vehicle repairs.

    The transparency of this business isincredible. Eighty-five percent of the peoplewho purchase a car today will shop that car

    on the internet.

    WILLIETHORNBERG

    Manager at Jim Clark Chevrolet-Cadillac

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    7/8

    The Daily Union. Saturday, Feb. 8, 2014 7D

    He makes it clear these are not

    mechanics that he works with they

    are technicians who are educated

    and receives continued education to

    work on the sophisticated computer-

    ized vehicles that roll into the bays.

    Theres a lot of continuing educa-tion. The day of the backyard

    mechanic is gone, Schultze said.

    Some of it is just not do-it-yourself,

    there can be danger involved. With

    the gas hybrids if someone gets under

    the hood of a hybrid and messes with

    the wrong connector, its going to kill

    them.

    He grew up around cars, his father

    was a mechanic, and his grandfather

    owned a Ford dealership, but the

    most significant changes seem to

    have come in just the past five to 10

    years, he said.

    When I was in high school you

    drove through the parking lot and

    saw old farm trucks, there wasntanything new. I go through the park-

    ing lot today and good Lord these

    kids have nicer cars than I got, he

    said.

    Just as the cars have become more

    sophisticated, so has the level of edu-

    cation and skill level of the techni-

    cians who work on the cars.

    A potential technician has to have

    the right mindset and be ready for a

    lot of continuing education and train-

    ing.

    Just as the work being done on the

    vehicles can get complicated, there is

    also a system of paperwork that gets

    tied up in each repair or work order,

    and only certain people can do cer-

    tain jobs.

    I cannot do any warranty work for

    any manufacturer unless I have a

    trained technician, he said. When

    you run a warranty job it has to be

    pre-approved.

    There are forms to fill out, pictures

    to send and approvals needed before

    a technician can work on a vehicle.

    With up to 1,000 vehicles going

    through the garage each month, a lot

    of time can be spent on paperwork,

    but seldom can Schultze sit down

    and finish one project.

    A typical day for him is complete

    chaos, he said. I typically get here at

    7 a.m. and make sure everything is

    open up, my advisors get here at 7:15

    and we open for business at 7:30

    from then on I am on a dead run

    starting with dispatching the (vehi-

    cles) to the proper technician.

    With every part of the auto indus-

    try keeping up with continuous

    advancements in technology, the job

    of a car salesman or a mechanic has

    considerably and those in the indus-

    try are along for a ride that has not

    roadmap.

    Well just wait and see what the

    future holds, Schultze said.

    Willie Thornberg, general manager; and Ron Johnson, sales and leasing professional, at Jim Clarks Chevrolet-Cadillac, show off one of the new vehicles they haveon the showroom floor. The two have seen tremendous changes in the sophistication of the vehicles they sell from when they started in the industry.

    AUTOContinued from Page 6D

    my, to just let some things go

    and be stable. But I think if we

    want to start seeing us turn the

    corner we have to start putting

    more effort into it, she said.

    No matter what is going on

    with the revenue, whether the

    organization is raising funds

    for the arts, soldiers, or the

    homeless, the basis of the

    organizations are the same

    meeting the needs of a specific

    group, that requires energizing

    the funding base.

    It really takes our connect-

    ing with internal leadership at

    some of our larger employers.

    If you dont have the energy

    and support at the top level of

    leadership, youre not going to

    do well, Cray said.

    To energize the base, the

    leadership of the organization,

    the staff, and the volunteers

    need to be energized, which

    Cray and Iwen are.

    Both of them cited a belief

    in the missions of their organi-

    zation as the key to guiding

    and keeping them working in

    an industry that requires long

    hours and chaotic days.

    For me it is the fact that the

    work that I do makes a differ-

    ence in the lives of the people

    I serve, Cray said. I get to

    work with people; my board of

    directors, the volunteers, the

    agency directors, these are

    people who are willing to roll

    up their sleeves and make

    good things happen in our

    community.

    To be successful, relation-

    ships have to be fostered and

    the community needs to con-

    tinuously be aware of the orga-

    nization and what it does,

    which can lead to pretty cha-

    otic days. A typical day for

    Iwen recently started off with

    answering phones; responding

    to e-mails; getting reports sub-

    mitted; finding someone to

    pick up chili; and getting vol-

    unteers in place for the Royals

    Fan Fest fundraiser in Kansas

    City, at the new-soldier net-

    working function at Rileys

    Conference Center, and at the

    USO center all before 10

    a.m.

    Its controlled chaos and

    its fun, she said.

    But it is also very different

    than the for-profit industry

    from which she came. A com-

    mon misconception that peo-

    ple have is that the non-profit

    world can and should operate

    under the same business mod-

    els as a for-profit, if they did

    they would be for-profits.

    The biggest difference from

    the for-profit to the non-profit

    is basically doing the same job

    without a paid staff that is one

    of the biggest difference;

    accomplishing a mission with

    donor dollars and a volunteer

    staff, Iwen said. But it is also

    an opportunity to approach

    and engage with every walk of

    life.

    At the end of the day, the

    mission of the non-profits is

    the guiding force for their

    directors.

    The most rewarding part is

    being able to deliver the mis-

    sion to lift the spirits of the

    soldiers and their families,

    Iwen said. I love to see the

    smiles on their faces.

    ROADContinued from Page 2D

    Ailleen Cray, executive director of the United Way of Junction City and Geary County, works with non-profits in the region that continueto face difficult financial times following years of recession.

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    8/8

    8D The Daily Union. Saturday, Feb. 8, 2014

    have no life of your own ever, she said.

    Dudley also learned aboutthe long hours that go intooperating a business.

    His day typically starts at 6

    a.m. with exercise.Then I go down to the

    store, so much is driven inthe day by either what didntget done the day before or

    what I have to get donetoday, or what is coming uptomorrow, he said . I amlike most small businessowners. You have to be aJack-of-all-trades. You haveto be the person to clean thebathrooms, you have to bethe person to vacuum thefloor, you are the person tak-ing the trash out, you are theperson helping unload thetruck when 10 palates show

    up.Keeping up with the day-to-day work is only onepiece of the puzzle. Thesmall-business owner has toalways be thinking a stepahead.

    Dudley said often peoplethink as long as their cus-tomers are satisfied theyredoing their job.

    Thats not good enoughanymore. You want yourcustomers to be raving about

    your business, he said.For every customer who

    walks into the door there is adifferent sales approach.Dudley knows many of his

    customers and because ofthat he often has a prettygood idea what they want, or

    who might need a little of hiscreative eye to put together acenterpiece, or new displayfor the foyer. Before Gather-ings on the Prairie hadbecome a favorite stop forKansans from as far as Great

    Bend and Liberal, Dudleyfaced the question of start-ing a business such as his inJunction City.

    There were some naysay-ers, but he had given somereal thought to his marketingplan.

    We are really fortunatebeing right on I-70 and soclose to K-State. Wichita has

    a large contingent of K-Statesupporters and when theyknow we are five minutes offthe interstate, they can stophere, he said. I knew forthis business to survive wecould not just count on localtraffic. On an average day,about 80 percent of our busi-ness is not local business.

    He anticipates that hislong distance customers willcontinue to be the mainstayof his business.

    When he opened thedoors in 2003, he enlistedthe help of a few friends

    whom he knew liked to shop

    to send out about 400 post-cards.That was the start of a

    mailing list that has sincegrown so far out of control itmade more sense to dropdirect mail marketing.Today, hes got a website andis on social media, but hasnot delved into online salesthat many industries areturning to.

    If someone calls and saysthey were on the websiteand they saw somethingthey like, I will ship it out,but selling online is a com-pletely different kind of busi-ness.

    I am still trying to masterthis one and not wanting tostart a new one, he said.

    While there will always bemore to learn, Dudley hasclearly put his business onthe right track which is

    where it is be cause of a posi-tive attitude that translatesinto personal attention to his

    customers. He loves helpingthem find the unique piecesthat are exactly what theyare looking for.

    What I enjoy is buyingstuff and then helping peo-

    ple find what works forthem, he said. And I reallyenjoy talking to customers.

    He would just as soon notworry about t he paperwork,and will walk away from itin a heartbeat if it meanstaking time to spend with acustomer. His office hasended up in a satchel that

    goes with him everywhere.My office is in my shoes,

    wherever my shoes are atthat is where my office is atbecause usually my satchelis with me, he said. It

    scares me sometimes think-ing that is how I run thisbusiness but is very seldomthat I have enough time tosit down and do a task com-pletely.

    Spending time with thecustomers is as important asmaking a sale.

    It helps keep him in tuned

    with what the cus tomerwants, which in turn helpshim, keep the merchandisefresh and interesting.

    I think generically whenyour business becomes stag-

    nant your customers donthave a reason to come backin, he said.

    Down the street andaround the block Stockford

    would agree that jus t talkingwith the custo mers makesthe business worth the timeand it is what keeps heropening the door.

    I like the people, thereare a lot of people I dontknow their names but Iknow their lawn mower andI know their dogs, she said.People come in and we just

    talk if I could I would have alittle potbelly stove, a check-er board, and coffee pot. Ilike the mom and pop feel.

    Whether a business owneris selling lawnmower parts,or home interior pieces,Dudley and Stockford agreedthat the focus is always onknowing the customer.

    Mary Stockford, owner of Reliable Small Engine Repair, looks over the inventory on hand for sale and for use in repairs.

    RETAILContinued from Page 1D

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