Heading

The Cycling Revolution

1

400% increase in cycling by 2026

Heading2010: Year of Cycling Initiatives

22010

2010 year of cycling has action across all areas:• Marketing, promotion and events• Cycle Hire

• Cycle Superhighways• Biking Boroughs• Cycle Parking• Cycle Training• Infrastructure• Safety • Security• Responsible cycling

HeadingCycle Superhighways Overview

• First two routes launch in July 2010• 12 routes by 2015• Strong partnerships with businesses

and boroughs• 120,000 new cycling journeys a day• TfL will work with 1,200 businesses to

improve facilities at the ‘work-end’ of the routes for cycle commuters

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19th July

HeadingCycle Superhighway Route

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HeadingProposed Cycle Superhighway Routes

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HeadingCycle Superhighway Workplace Offering

• Businesses within 1.5km of a route

• Minimum 50 staff on a site

• Site based

• Target 200 business for the first 2 pilot routes• Target 1,200 over all 12 routes

HeadingBrit Oval: Range from 50 to 2,500 Staff

HeadingWorkplace Offering in Practice

1 •Business expresses an interest in the scheme.

2•Complete an agreement to follow the process

3 •Carry out snap shot survey

4 •Allocate credits

5 •Business chooses from package

6 •Business implements elements of the package

7 •Business carries out review survey

HeadingResults to date

• Under 300 Expressions of Interest have been received

• 54 have fully registered for the scheme

• Equivalent of 20,000 employee’s!

HeadingEnd Goal

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• Businesses engaged in the cycling revolution

• 2010 marks a step change in TfL’s cycling activity

• TfL & boroughs focused on providing safer infrastructure, more security and better communications

• = More Londoners than ever viewing cycling as a quick, cheap and healthy way to travel around the city