The CWAY Miami - Measuring your marketing part 2
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Transcript of The CWAY Miami - Measuring your marketing part 2
![Page 1: The CWAY Miami - Measuring your marketing part 2](https://reader035.fdocuments.net/reader035/viewer/2022062511/54bf61bf4a795921148b4647/html5/thumbnails/1.jpg)
Tracking Results with Leads and Campaigns
Entering Campaigns Entering Leads Tracking Campaign Results with Reports
Measuring Your Marketing
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Entering Campaigns – click “+Tab” and from the main menu choose Campaigns
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Click “New” to create a new Campaign
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Enter in the name of your Campaign
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Enter in the name of your Campaign and other details
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Entering Leads – click “+Tab” and from the main menu choose Leads
![Page 7: The CWAY Miami - Measuring your marketing part 2](https://reader035.fdocuments.net/reader035/viewer/2022062511/54bf61bf4a795921148b4647/html5/thumbnails/7.jpg)
Click “New” to add a new Lead, adding their info and choosing the correct
Campaign
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Name and phone number(s) How they heard of you (Campaign) Email address Contact method (did they call, email or walk
in?)
Enter as much Lead information as possible!
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Tracking Campaign Results
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Tracking Campaign Results
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Tracking Campaign Results
What you want to track:
Which campaigns did you get Leads from? How did they contact you? (Call, Email, In
Person, etc.) Calculate your cost per lead (the cost of the
campaign divided by the numbers of leads it gained)
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Website Leads into PerfectMIND
You can have a web-to-lead form on your website that upon its completion, all of the lead’s contact information will automatically sync into PerfectMIND!
Choose the fields for your web form Embed it on your website for your
promotion Set up auto emails for the lead and yourself
![Page 13: The CWAY Miami - Measuring your marketing part 2](https://reader035.fdocuments.net/reader035/viewer/2022062511/54bf61bf4a795921148b4647/html5/thumbnails/13.jpg)
Web-to-lead form
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After the lead fills out the form online you can review all their
details in PM
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How to get started with integrating PerfectMIND with your
website for lead generation?
Speak to your Account Manager!
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Logging follow-ups for Leads – use the “Log” tab
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Log follow-up calls to your leads
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Measuring Your Marketing – Leads and Campaigns
Q&A