Corporate Startup: Disruptive Innovation mit Lean Startup & Design Thinking
The Corporate Startup
103
THE CORPORATE STARTUP @dadovanpeteghem THRIVING IN A DIGITAL WORLD
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Transcript of The Corporate Startup
THE CORPORATESTARTUP
@dadovanpeteghem
THRIVING IN A DIGITAL WORLD
Duval Union Consulting Social Seeder/Speakersbase
@dadovanpeteghem
founding partner
@dadovanpeteghem
Ghent :)
Digital Transformation A model to master digital disruption.
@dadovanpeteghem
digitaltransformationbook.com
Sold in +50 countries
@dadovanpeteghem
“The times they are
a changin.”
@dadovanpeteghem
@dadovanpeteghem
@dadovanpeteghem
@dadovanpeteghem
@dadovanpeteghem
"EVERYONE HAS A PLAN TILL THEY GET PUNCHED IN THE FACE"
@dadovanpeteghem
In 2000 the business was put on hold.
I'm a child of the disruption.
@dadovanpeteghem #MSPS15
That was just a gameboy and the internet….
@dadovanpeteghem
MobileTHE SPEED OF CHANGE
Social
DigitalAnalog
Internet
@dadovanpeteghem
@dadovanpeteghem
Augmented Reality will take the industrial workfloor next level
@dadovanpeteghem
Uber’s self-driving truck company just completed its first shipment: 50,000 cans of Budweiser
LOGISTIEK
LOGISTIEK
@dadovanpeteghem
Voice Computing
@dadovanpeteghem
Artificial Intelligence
Won 40% of the appeals www.donotpay.co.uk
Legal
A 19-year-old made a free robot lawyer that
has appealed $3 million in parking tickets
@dadovanpeteghem
https://hellopegg.io/Finance
@dadovanpeteghem
Sales
@dadovanpeteghem https://chatbotsmagazine.com/secret-invasion-of-business-bots-e35da408c206#.kqufecilo
Invasion of Business Bots
@dadovanpeteghem
“65% of the jobs today won't exist in 2020”
- Saskia Van Uffelen, CEO Ericsson
@dadovanpeteghem
HYBRID DIGITAL
ONLY>
@dadovanpeteghem
in a HYBRID WORLDI believe
D
D
D D
H
H H
H
DIGITAL & HUMANTOUCHPOINTS
Where can human interaction add value?
@dadovanpeteghem
“140 YEARS OF RESEARCH BY ECONOMISTS SHOWS
TECHNOLOGY HAS CREATED MORE JOBS THAN IT'S
DESTROYED…”
… but it will require governments to review education and training policies as well as income distribution schemes. - Ian Stewart, Chief Economist, Deloitte.
https://www.theguardian.com/business/2015/aug/17/technology-created-more-jobs-than-destroyed-140-years-data-census
@dadovanpeteghem
WE ARE IN DIGITAL KINDERGARTEN :-)
@dadovanpeteghem
De meesten van ons zijn
niet voorbereid.
We feel it's coming.
@dadovanpeteghem
1995+ Music Photography Video Rental …
2010+ Print Media TV Travel HR …
2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance …
2020 All Safe havens will be subject to digital disruption …
STARTUPS BRENGEN DE INNOVATIE
@dadovanpeteghem
B 2 B 2 CDisintermediation: The Frog
Cutting out the middle man
THE IMPACTON YOUR BUSINESS?
@nickvinckier
@dadovanpeteghem
How far are you from
your Uber moment?
@dadovanpeteghem
TAKE A SELFIE
@dadovanpeteghem
Assess the level of disruption
0 105
HYPER-DISRUPTION
Digital completely changed the game.
It’s live or die and there’s no way back.
DIGITAL FIRST
Digital initiatives are adopted by the critical
mass of the market. Internal and external digitization kicks in
quickly.
DIGITAL ON THE SIDE
Digitization is becoming
mainstream within your industry.
External digital initiatives pop up.
AS IS 2.0
Innovative ideas improve internal
efficiency but there is no external digital
pressure.
What is your
@dadovanpeteghem
Measure your digital readiness
0 105
INFANCY
We are strongly lagging behind and
change is hard.
MEDIOCRACY
We are not lagging behind but we are not ready either.
ACCELERATION
We are up to par and are quite ready for
change.
EXCELLENCE
We are leading the way and (far) ahead
of the market.
@dadovanpeteghem
"We always overestimate the change that will occur in the next two years and
underestimate the change that will occur in the next ten. Don't let yourself be
lulled into inaction." Bill Gates
@dadovanpeteghem
@dadovanpeteghem
CULTURE AND PEOPLE
ARE THEIR BACKBONE
1
@dadovanpeteghem
@dadovanpeteghem
FROM
day-to-day zombification
TO
thriving on momentum
@dadovanpeteghem
PEOPLE > TECHNOLOGYDigital Transformation
@dadovanpeteghem
CUSTOMERS FIRST?
@dadovanpeteghem
CUSTOMERS FIRST?
EMPLOYEES FIRST!
@dadovanpeteghem
THEY WORK
TOGETHER.
@dadovanpeteghem
HOW companies
WORK
WHAT A startup
community LOOKS LIKE
@dadovanpeteghem
young people
@dadovanpeteghem
involve young
people
@dadovanpeteghem
DIGITAL IS NOT the exclusive domain
of young peopleIT’S THE DOMAIN
OF THOSE WILLING TO ADAPT
@dadovanpeteghem
ENLIGHTEN YOURSELF
@dadovanpeteghem
BE OPEN FOR NEWtechnology & tools
DOWNLOAD NEW APPS
FOLLOW TRENDS
PICK UP NEW SKILLS
@dadovanpeteghem
You need Reverse Mentorship
@dadovanpeteghem
THEY THRIVE ON A CLEAR
AND BOLD PURPOSE
2
@dadovanpeteghem
Facebook Little Red Book
@dadovanpeteghem
Facebook Little Red Book
@dadovanpeteghem
WHAT IS YOUR
NORTH STAR VISION?
@dadovanpeteghem
WHAT IS YOUR
NORTH STAR VISION?
https://www.tesla.com/blog/master-plan-part-deux
Tesla: accelerating the world's transition to sustainable energy
@dadovanpeteghem
If we don’t create the thing that kills Facebook, someone else will.
“Embracing change” isn’t enough.
It has to be so hardwired into who we are that even talking about it seems redundant.
The internet is not a friendly place.
Things that don’t stay relevant don’t even get the luxury of leaving ruins.
They disappear.
Facebook Little Red BookFacebook Little Red Book
share & spread
your vision
@dadovanpeteghem
Facebook Little Red Book
@dadovanpeteghem
THEY RUN LEAN
AND ARE DRIVEN BY THE WFIO MOMENT
3
@dadovanpeteghem
Startups have to spend their
chips wisely.
@nickvinckier
W E ’ R E F U C K E D , I T ' S O V E R
WHAT’S YOUR WFIO MOMENT?
@dadovanpeteghem
FROM
maximum validated product
TO
minimum viable
productcorporates disruptors
@dadovanpeteghem
@dadovanpeteghem
WHILE WE LOOK AT
TECHNOLOGY, THEY WORK
ON PROBLEMS
4
SO HOW ABOUT
VIRTUAL REALITY?
@dadovanpeteghem
Stop looking at technologyWHAT CAN
WE DO WITH
BEACONS?
SHOULDN’T WE
INVEST IN DRONES?
DON’T WE NEED A MOBILE
APP?
@dadovanpeteghem
Stop looking for ideas
@dadovanpeteghem
Start solving problems
@dadovanpeteghem
Map the customer journey. Try to translate
PAINPOINTS TO TOUCHPOINTS
@dadovanpeteghem #MSPS15
Don’t just translate offline to online. Start from scratch.
@dadovanpeteghem
@dadovanpeteghem
THEY GO ALL IN ON
FUTURE GENERATIONS
5
@jcaudron
@jcaudron
@dadovanpeteghem
@dadovanpeteghem https://www.youtube.com/watch?v=aXV-yaFmQNk
YOU STARTUPS
F R O M DIGITIZATION
T O TRANSFORMATION
@dadovanpeteghem
THEY INNOVATE
AROUND THE CORE PRODUCT/BUSINESS
6
@dadovanpeteghem
CUSTOMER RELATION
ORGANISATION
PRODUCT BUSINESS MODEL
Foundati
on
Innovatio
n
@dadovanpeteghem
CUSTOMER RELATION
ORGANISATION
PRODUCT BUSINESS MODEL
Foundati
on
Innovatio
n
DIGITIZATION
@dadovanpeteghem
CUSTOMER RELATION
ORGANISATION
PRODUCT BUSINESS MODEL
Foundati
on
Innovatio
n
TRANSFORMATION New product - old business model Old product - new business model New product - new business model
@dadovanpeteghem
Adidas Is Making Its Subscription Boxes for Women
EquipmentShare raises $5.5 million for p2p marketplace for heavy equipment
Facebook Little Red BookMattel Unveils ThingMaker, A $300 3D Printer
That Lets Kids Make Their Own Toys@dadovanpeteghem
@dadovanpeteghem
Who is familiar with this guy?
@dadovanpeteghem
In 1975, this Kodak employee invented the digital camera. His bosses made him hide it.
@dadovanpeteghem
THEY ARE ALWAYS
SHIPPING7
@dadovanpeteghem
WHO ARE WE
TODAY?
WHO DO WE WANT
TO BE BY 2020?
90 DAYS SPRINTS
HORIZON VISION
TOMORROW STRATEGY
@dadovanpeteghem
"Execution is the last 99%"- speed will be the variable -
@dadovanpeteghem
THE QUICK SHALL
INHERIT THE
EARTH
Fast is better than slow.
While slow is adding unnecessary embellishments, fast is out in the world.And that means fast can learn from experience while slow can only theorize.
Those who ship quickly can improve quickly.
So fast doesn’t just win the race. It gets a head start for the next one.
Facebook Little Red Book
@dadovanpeteghem
“If you are not embarrassed by the first version of your product, you’ve launched too late.”
Reid Hoffman Co-founder LinkedIn / VC
@dadovanpeteghem
CORPORATE STARTUP
Culture first
Define BHAG
Thrive on WFIO
Be a Glass House
Solve Problems
Invest in generations
Always be shipping
@dadovanpeteghem
but watching Messi everydaywon't make you a great player…
You can be inspired…
@dadovanpeteghem
This is the biggest shift since the industrial revolution.
@dadovanpeteghem
WHAT ARE YOU GOING TO DO IN THE NEXT 90 DAYS?
THE CORPORATESTARTUP
@dadovanpeteghem
THRIVING IN A DIGITAL WORLD
