The Corporate Social Media Summit Europe

ENHANCED INTERNAL COLLABORATION: De-silo social media for streamlined communication, increased agility, and a unified external response

DEEPER AUDIENCE ENGAGEMENT: Start a valuable and meaningful conversation to captivate customers and enhance brand loyalty

SHARPENED SOCIAL PERFORMANCE: Effectively measure and then refine your social performance, maximizing value for you and your customer

UNIQUE CUSTOMER EXPERIENCES: Use social to better understand and interact with your customer, for seamless and long-lasting customer relationships

Sam Fulton, McDonald's,

European Communications

Director

Lionel Fumado, Orange,

Head of Social Media

Matt Warnock,Philips,

Editor in ChiefGlobal Brand,

Communications & Digital

Michael Stenberg, Siemens,

Vice-President, Web &

Infrastructure

Laura Temple, SABMiller,

Head of Leadership Engagement,

Internal & Investor Engagement

Corinne Avelines, Akzo Nobel, Global Head of Digital &

eCommerce

HEAR FROM THE FOLLOWING SENIOR EXECTUTIVES

PLUS EXCLUSIVE INSIGHT FROM 30+ SOCIAL MEDIA EXPERTS INCLUDING:

“ Very engaging, lots of ideas, and a great opportunity to connect with experts and thought leaders ”Dan Lewis, Chief Communications Officer, Molson Coors

“ A great group of people and a terrific event. Looking forward to the next one ”Richard Margetic, Director of Social Media, Intuit

USM

The 5th Annual Corporate Social Media Summit EuropeNovember 18-19 , 2014

#CSMEU usefulsocialmedia.com/europe

LOOK INSIDE to check out our top level social media and marketing speakers and business-focused agenda

> INTERACTIVE FORMATSLearn with new peer-to-peer best practice sharing formats. Case study examples, intimate roundtable discussions, panel debates and keynote presentations will ensure you leverage every opportunity to get answers to your biggest questions.

> NETWORKINGGet the most out of 16 hours of best practice and future strategy planning. During the networking time you will leave with valuable contacts and takeaway solutions which you can put into action.

> STRATEGYJoin 200+ social media and marketing leaders over 2 days for high level business discussions among the most socially devoted companies across Europe. No evangelists or thought leaders just real life examples from real brands.

Become a Social Business:Increased collaboration, seamless customer experiences, sharpened performance, and unrivaled engagement TOP

PERFORMING BRANDS

USMWhy attend The Corporate Social Media Summit Europe?Social media is more than just a part of your marketing mix – it is becoming fundamental to every aspect of your business.

Jack Edgar

Project DirectorUseful Social [email protected]

Past Feedback from the Corporate Social Summit

Here’s a sample of some of the leading brands who attended in 2013:

“Love it,always”

“The Corporate Social Media Summit is the best social media conference. Great speakers, great content, great brands!”

“The summit is highly worthwhile and an excellent way to gain actionable insight”

Stephanie Scott, Social Media

Specialist, American Airlines

Ashley Betzendahl, Social Media

Coordinator, Goddard Systems Amy Sherwood, Vice-President

Public Relations, Yum! Brands

The social landscape is changing fast, making it critical to stay ahead of your competition.

Leveraged properly, social media is a vehicle to transform and grow your entire business. The Corporate Social Media Summit Europe guarantees to give you the tools, best practices and actionable insight to do exactly that.Uncover new opportunities to not only develop your social media strategy, but become a Social Business. #CSMEU will bring you the world’s leading brand marketers and social media executives, providing critical insight on the biggest issues you’ll face in 2014, as defined by you and your peers:By attending, you will learn how to:• Fully integrate social media across your business: Break down internal silos to heighten

collaboration and ease internal communication, allowing your response to be both unified and nimble

• Let your customers guide you: The future of a social business isn’t created, it is co-created. Process your social insights in a way that allows you to innovate and sculpt future strategy based on what you are hearing and seeing.

• Deepen customer relationships: Reach and frequency are no longer good enough. Learn how to engage in the social conversation in a valuable and transparent way, enriching both your customer relationships and your brand narrative.

Companies which embrace the age of Social Business will be able to use social media to heighten collaboration, sharpen performance and captivate customers. Do not miss the opportunity to learn from the world’s biggest and most social brands, using their insight to shape your future social and wider business strategy

Ensure your place amongst these leading experts: Reserve your ticket today.I look forward to seeing you in London.

“ Very engaging, lots of ideas, and a great opportunity to connect with experts and thought leaders ”Dan Lewis, Chief Communications Officer, Molson Coors

USMSUMMIT AGENDA

OPENING KEYNOTES

Become a Social Business: Embed social media across your enterprise for heightened collaboration, transparency, and agility

83% of businesses say that they are still not fully leveraging the power of social media, and are thus falling behind their competition. Why? Many companies still view social media in isolation. Social is far more than just a single part of your marketing mix – it is fundamental to every aspect of your business. To drive real business value and create competitive advantage through social, one must go the next step and become a Social Business.

• INTERGRATE: ‘De-silo’ social media, incorporating it within your wider business activities, to ensure deeper integration and synergy across your company

• COLLABORATE: Enhance internal communication flow for greater harmony and transparency across business functions, and thus seamless customer experiences.

• BE AGILE: Map out your internal processes for a real-time response. Structure for rapid insight delivery, and equip your team with the tools for increased efficiency and effectiveness.

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Register now to join your industry peers here events.usefulsocialmedia.com/europe/register.php

Get involved at: @usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup

Unrivalled Customer Experiences: Generate personalized, meaningful and consistent customer connections that will increase engagement and strengthen long-term relationships

• Seamless customer interaction: Adopt a holistic and unified approach to ensure multiple channels work together, reinforcing and strengthening your brand message at each and every touch point.

• Unique customer experiences: Generate a fuller customer profile, to personalize how you interact with each individual customer. Be personalized, localized and timely.

• Value-driven relationships: Use social to establish what is of true value to your audiences, as well as deliver this, solidifying your place at the heart of your community.

Lionel Fumado, Orange, Head of Social Media

Sam Fulton, McDonald's, European Communications Director

Michael Stenberg, Siemens, Vice-President, Web and Infrastructure

Tim Lion, Sony, European Head of Social Media

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USMSUMMIT AGENDA


Value Driven Impact Measurement: Achieve accurate performance insight, allowing you to refine your strategy and drive better results

• Be clear on your objectives and how well you are achieving them: Determine which channels, campaigns and methods are delivering ROI so you can invest where it is most effective.

• De-silo your social media reporting: Assess your social activity alongside your wider business activity, for clearer performance measurement and a company culture that embraces social

• Generate actionable performance insight: Zone in on the metrics that matter to you, to accurately track your social performance, whilst informing your long-term business strategy

CASE STUDY: Leverage social internally to trigger interaction, engagement and innovation within your workforce

• Get senior leadership on board: Pacify potential fears and build their social capabilities, in order to enhance the company reputation and heighten workforce engagement

• Tap into a wealth of internal knowledge and expertise: Utilize your employee social network to share best practices, detect latent talent and identify new opportunities

• Facilitate communication and collaboration: Create an internal social infrastructure that fosters inter-departmental interaction and transparency

• Empower and enthuse your employees: Create a socially adept workforce who interact more effectively, but become brand advocates, boosting your external image as well

Content Stategy: Deliver innovative, valuable and timely content that will cut through the noise, and trigger engagement

• Intrigue, excite and compel your audience: Learn techniques to produce creative and innovative content that will trigger interaction

• Deliver value: Whether it is emotive, humorous, thought-provoking or insightful, ensure your content is relevant and valuable to your customer

• Right Content for the Right Channel: Ensure you are reaching your customer where they are most likely to listen. Discover how to identify and prioritize which channel is most effective for your company

• Sustainable content generation: Employ the right structure and processes to meet constant consumer demand. Ensure you are consistent in the quality of your content, and it’s alignment with your brand message and goals

Lucy Wren, Barclays, Head of Social Media

Bas Komen, Cloetta, Director of Social & Digital

Selena Gabat, Sky Deutschland,Head of Social Media

Laura Temple, SABMiller, Head of Leadership Engagement, Internal and Investor Engagement


Matt Warnock, Philips Digital, Editor in ChiefGlobal Brand, Communications & Digital

John Williams, Knight Frank, Head of Social Media & Public Relations

Shannon Doubleday, Euromoney, Group Senior Content Marketing Manager

USMSUMMIT AGENDA


Social Data: Generate actionable insight you can use to drive deeper customer engagement

• Utilize data analytics to tap into your digital grapevine: Effectively process your wealth of social data to extract valuable customer insight

• Establish a framework of insight delivery: Efficiently distribute what you are hearing and seeing, ensuring it is utilized by the right department at the right time

• Integrate and share social data to augment cross organizational processes: Align both your social and traditional data analytics to help generate a comprehensive customer profile

• Be ahead of the curve with predictive analytics: Examine your data sets to gain insight into future opportunities or vulnerabilities. Refine your strategy to exploit these trends

Social Media for Customer Service: Boost customer satisfaction and loyalty through an integrated, authentic and efficient response

• Real-time for real value: Streamline your internal communications and approval procedures to generate real-time insight, followed by a quick and authentic response

• Become a ‘trusted advisor’: Generate a 1-to-1 and human relationship with customers through a personable and personalized approach

• Ensure a holistic voice and strategy: Learn how to integrate social with traditional CRM platforms and customer care management for consistent, and enriched customer experiences

Issue and Risk Management: Build trust and enhance brand reputation through responding to online issues quickly and empathetically

• Identify before it escalates: Monitor your community to make sure you stay one step ahead of the conversation and spot potential threats

• Ensure a fast, transparent and empathetic response. Put the training, and procedures in place to ensure your team can consistently ensure a quick and effective crisis resolution

• Prioritise for enhanced efficiency and effectiveness: Differentiate one-off issues with those that require a coordinated response, for better resource allocation and to avoid time-wasting

Nicola Green, O2 Telefonica, Director of Communications & Reputation

Amanda Kamin, Visa, Head of Policy and Issues Management

Sam Diamond, Gumtree, Head of Brand and Communications

Martha Roberts, Royal Mail, Head of Customer Service Communications

Marc Ellam, Heathrow Airport, Head of Passenger and Digital Communications


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USMSUMMIT AGENDA


CASE STUDY: Going Global with Social: Drive local engagement and relevancy whilst maintaining brand consistency

• Same brand, different locations: Effectively balance contextual relevancy with centralized control, for a targeted – yet cohesive – brand message

• Heighten your contextual awareness to maximize engagement: Entering a new market is challenging. Strengthen your contextual understanding so you can meet customer needs, and enrich your connection with local audiences

• Structure for efficiency and consistency: Equip local teams with the structure and training allowing them to act quickly and independently, whilst staying true to your brand values

Social Media for Commerce: Monetize your social community without alienating it

• Turn followers into customers: Effectively interact with your consumer in a way that humanizes as well as monetizes your relationship

• Pull, rather push your consumer: Motivate your customer at the right moment through beneficial and highly targeted content/messaging

• Harness the power of peer-to-peer: Inspire your customers to influence your community, driving revenue through social sharing and word-of-mouth marketing

Community Engagement: Identify and engage your brand advocates to enhance your social presence

• Be at the heart of your community: Understand how to best identify, understand and reach key influencers so you can become a valued part of their conversation

• Harness your influencers: Learn how to use their voice to promote your brand and reputation

• Use advocates for invaluable market insight: Include your influencers in the social process, using them as ‘temperature gauges’ on potential products or campaigns

Corinne Avelines, Akzo Nobel, Global Head of Digital & eCommerce

David Cook, Time Out, Chief Digital Officer

Lukasz Zelezny, uSwitch.com, Head of Organic Acquisition

Alena Oswaldová, Nestle, Digital Media Specialist


Business Opportunities for Solution ProvidersWhether you’re looking for increased brand awareness, thought leadership or new business, The Corporate Social Media Summit Europe gives you the access you need. By putting your brand in front of 250+ senior members of the social media community we provide the best possible platform to create an impact on your target audience.

Three Key Facts � Strengthen your reputation as thought leaders in the social media space at the leading summit in Europe

� Maintain and build relationships with your key accounts and meet potential new clients – over 200 social media heads in the room!

� Demonstrate market innovation & leadership by launching new services, products and systems

Opportunities available include: � Take a speaking a slot and address a room full of senior-level executives

� Show off your latest product and services in our exhibition hall

� Build your brand with exclusive promotional opportunities

Seniority of attendees:

Who’s in the room:

CEO 1%Chief 5%VP 12%Director 29%Manager 27%Other 26%

Corporate 81%Vendor 16%Other 3%

“ I’ve participated in the Useful Social Media events

for two years running and found them to be well run,

insightful and very valuable. I’ve had the opportunity

to speak at these events and been able to build our

business as a direct result. I highly recommend these

events for any Marketing or Customer Care professional

interested in social technology”

Dave Evans VP, Social Strategy Lithium Technologies

Contact Aaron Jackson at: Email [email protected] or call +44 (0) 207 375 7244

USM



DIAMOND PREMIUM STANDARD

�Access to presentation slides post-conference

�MP3s of every session at the conference


�MP3s of every session at the conference


I WORK FOR A BRAND / CORPORATEBOOK BY AUG 29 (SAVE £400) £1,395 £945 £795BOOK BY SEPT 26 (SAVE £250) £1,495 £1,045 £895BOOK BY OCT 24 (SAVE £100) £1,645 £1,295 £1,045FULL PRICE £1,795 £1,345 £1,195

I WORK FOR AN AGENCY / SOLUTION PROVIDERBOOK BY AUG 29 (SAVE £400) £1,795 £1,345 £1,195BOOK BY SEPT 26 (SAVE £250) £1,895 £1,445 £1,295BOOK BY OCT 24 (SAVE £100) £2045 £1,595 £1,445FULL PRICE £2,195 £1,745 £1,595

All passes include:Access to all

sessions, lunches + drinks reception

TERMS & CONDITIONS Places are transferable without any charge. Cancellations after 19 September 2014 incur an administrative charge of 25%. If you cancel your registration after 17 October 2014 we will be obliged to charge the full fee. Please note – you must notify Useful Social Media in writing of a cancellation, or we will be obliged to charge the full fee. The organizers reserve the right to make changes to the programme without notice. All prices displayed are exclusive of VAT unless otherwise stated, but VAT will be charged, where applicable, at the prevailing rate on the invoice date and the relevant details will appear on the invoice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENTDesigned by www.TheCreativeTree.co.uk

PLUS

Purchase your diamond pass and get access to the latest top level report which will provide 100+ pages of data and analysis

Utilizing the Power of Social Media to Preserve and Enhance Your Company’s Reputation Report

� Build your company’s reputation - with detailed insight from social media and communication experts you’ll receive proven tools and methods to build a reputation that will enhance your credibility and trust in the industry

� Create a strategy that works both now and in the future - With detailed reflections on social media and how it affects corporations plus insight into the critical issues that lie ahead, you can create the strategy that works for you now and in the future

� Be prepared - you will receive detailed case studies of how

companies have responded to social media trends, giving you the ‘do’s and don’ts’ for your company

� Discover how to respond if a crisis hits - you’ll receive insight into the many different strategies that both company’s and NGOs use when using social media

� Safeguard your share price by discovering strategic communication methods that will help identify potential threats and avoid crises from escalating

� Save money and time - this document has taken months and a lot of £££s to research, meaning you don’t have to.

REGISTER NOW

3 WAYS TO REGISTER

CALL US +1 800 814 34 59

EMAIL US register@ usefulsocialmedia.com

ONLINE usefulsocialmedia.com/Europe

USMThe 5th Annual Corporate Social Media Summit EuropeNovember 18-19 , 2014

The 5th Annual Corporate Social Media Summit EuropeNovember 18-19 , 2014

#CSMEU usefulsocialmedia.com/europe

Hear from 35+ corporate social media and marketing leaders including:

Sam Fulton, McDonalds, European Communications Director

Lucy Wren, Barclays, Head of Social Media

Laura Temple, SABMiller, Head of Leadership Engagement, Internal & Investor Engagement

Nicola Green, O2 Telefonica, Director of Communications & Reputation

Bas Komen, Cloetta,Director of Social and Digital

Martha Roberts, Royal Mail, Head of Customer Service Communications

Matt Warnock, Phillips Digital, Editor in Chief, Global Brand, Communications & Digital

Marc Ellam, Heathrow Airport Limited, Head of Passenger And Digital Communications

Sam Diamond, Gumtree, Head of Brand and Communications

Lionel Fumado, Orange, Head of Social Media

Michael Stenberg, Siemens, Vice-President, Web and Infrastructure

Corinne Avelines, Akzo Nobel, Global Head of Digital & eCommerce

Amanda Kamin, Visa, Head of Policy and Issues Management

John Williams, Knight Frank, Head of Social Media and PR

Lukasz Zelezny, uSwitch.com, Head of Organic Acquisition

Selena Gabat, Sky Deutschland, Head of Social Media

Alena Oswaldová,Nestle,Digital Media Specialist

David Cook, Time Out,Chief Digital Officer

Shannon Doubleday, Euromoney, Group Senior Content Marketing Manager

Tim Lion, Sony, European Head of Social Media

Discover the latest speakers, topics and issues at: usefulsocialmedia.com/europe

And join the conversation on twitter: #CSMEU

ENHANCED INTERNAL COLLABORATION: De-silo social media for streamlined communication, increased agility, and a unified external response

DEEPER AUDIENCE ENGAGEMENT: Start a valuable and meaningful conversation to captivate customers and enhance brand loyalty

SHARPENED SOCIAL PERFORMANCE: Effectively measure and then refine your social performance, maximizing value for you and your customer

UNIQUE CUSTOMER EXPERINCES: Use social to better understand and interact with your customer, for seamless and long-lasting customer relationships

USM


Become a Social Business:Increased collaboration, seamless customer experiences, sharpened

performance, and unrivaled engagement

The Corporate Social Media Summit Europe

Business

Transcript of The Corporate Social Media Summit Europe