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THEN: Content was context

Sought to reach an audience segment, inferred by adjacency

NOW: Life is context

Experience on and with a device reflects real life behavior

THE CONTEXT GRAPH™

The Context Graph quantifies real-world intent, revealing the moments that matter for brands to deliver value• Inspires the creation of brand experiences that will change peoples behavior• Evolves targeting using signals of intent to enhance media performance

Understanding what life looks like

ACTION

INTERESTS

CONTENT

SOCIAL

ENVIRONMENT

UNDERSTANDING

MOMENTSINSPIRING

EXPERIENCES

We’ll aggregate passive and active signals to quantify peoples behavior and identify what moments matter

Recognizing the value people seek, The Context Graph will inspire brand creative that is relevant in the moment and advertising that is exponentially more efficiency

WHAT IT DOES

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