Francesco Cardamone - Employer Branding Online e Recruitment 2.0 - Digital for Job
The Consumerization of Work: Recruitment and Employment Branding In A Changing World
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@JenniferMcClure unbridledtalent.com
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Social media and digital technologies have forced companies to rethink their approach to motivating and engaging customers. Whether it’s a B2B or B2C environment, corporate executives are using references and referrals to generate leads and build their business. Marketing and sales teams are supporting executive strategies by creating buzz with word-of-mouth marketing strategies. Keynote/Workshop by Jennifer McClure - President of Unbridled Talent LLC (http://unbridledtalent.com) The best and brightest talent acquisition professionals see the benefits of adapting similar strategies to meet the expectations and needs of technology savvy job seekers and employees. This "consumerization of work” requires employers to consider an ever-widening range of products and services related to social media, communication, collaboration and information sharing in their recruitment and employer branding processes. In this session, Jennifer McClure will define employer branding—the package of functional, economic and psychological benefits provided by employment, and identified with the employing company—and lead the audience through examples of best practices and innovative strategies used by companies to engage with job seekers and employees in similar ways to leading consumer brands.
Transcript of The Consumerization of Work: Recruitment and Employment Branding In A Changing World
@JenniferMcClure� unbridledtalent.com�
THINK DIFFERENTLY �
"There’s a natural linkage between HR and Marketing. Taking advantage of that give and take helps ensure that HR has the right access to great marketing concepts and techniques to drive engagement within the employees - just as marketing can take advantage of the talent within the organization to help sell its products and services.” ��
Scot Marcotte – Managing Director of Talent & HR Solutions, Buck Consultants �
RESEARCH � SOCIAL PROOF�
BRANDING � ENGAGEMENT�
Customer Acquisition�
Talent Acquisition�
RESEARCH �
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Job Seeker Research Process:��
70% - Run a Google Search��
55% - Check out the Company website��
48% - Read information/news about the Company online��
48% - Ask friends and family about the Company��
40% - Search ratings sites such as Glassdoor, Yelp, etc.��
40% - Check out the Company’s Facebook presence��
36% - Follow the Company on Twitter �SOURCE: CareerBuilder/Inovera Poll Data�
Only 4% of job seekers start their job search with a specific company in mind�
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Per month!�SOURCE: Indeed.com�
SOCIAL PROOF�
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59% of job seekers agree that what is said by others is more important in how they form an opinion about a company than what a company says about itself.
SOURCE Careerbuilder/Personified survey June 2010 �
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70% of job seekers agree that positive posts from Fans or Followers on a company’s social media site would make them more likely to apply for a job at that company.
BRANDING �
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ENGAGEMENT�
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WHY IT’S IMPORTANT�
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“People who visited Racker Talent before applying for a job were 65% more likely to be successful than those whose 1st port of call was the career site or ATS.”��
Michael Long – Former Head of Culture Branding, Rackspace�
NEXT STEPS… �
THANK YOU!�Jennifer McClure�
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unbridledtalent.com��
@JenniferMcClure�
