The Consumer Sense of Self: Are We Truly Sentient?

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The Consumer Sense of Self

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GRIT REPORTWhen are we going to see broad scale adoption of non-conscious impact techniques? And what is it going to take to get there?

Sound ScienceMarket ValidationAwareness of Applications

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Modern day storytelling of an enduring human truth


The behavioral transformation power of the sense of self


Conviction from a sense of self


Modern day storytelling of an enduring human truth

60 Academy Awards200 Emmy Awardsrequires all participants in his TV story seminar to watch all 62 episodes of Breaking Bad.


McKees former students include over 60 Academy Award Winners and 200 Emmy Award Winners. Great writers are migrating to the long-form TV series. As part of his TV story seminar he requires all participants to watch all 62 episodes of Breaking Bad.

Is this just entertainment?

The psychological science of the sense of self


Does any of this matter for marketers?

The Business Impact of Implicit Self-Identification with BrandsWilling to drive 20 minutes across town for a healthcare brandWilling to pay 50% more for a beauty brandThree times more likely to visit a restaurant brand


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Sentient SubtextTM measured the implicit impact of 61 ads on 50 brands

n= 3,107 US ConsumersSystem 1:596,544


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ONLINE PLAYS: 1,586,543

SOCIAL ACTIONS: 632,421

DIGITAL SOV: 11.01%

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Powered by@aaronashleyreid#iiexWouldnt it be great to be able to predict that kind of social contagion?12

An Implicit Connection with the Consumer Sense of Self

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Best practice: Validate on ability to predict separate behavioral measures of interest (e.g. Sales data, Online Social Actions, Retention Rates)

ONLINE PLAYS: 1,586,543

SOCIAL ACTIONS: 632,421

DIGITAL SOV: 11.01%

http://bit.ly/implicitadtesting


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Validation of Sentient Prime True Implicit Ad Impact

Correlation with Behavioral Contagion(source: Digital SOV iSpotTV top 20 ads)


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Consumer Implicit Self-Identification Applications are Vast

3X Run Rate

Brand Equity Correlation

Sales Forecast



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A fourth key

30% of all Sentient Prime Data is Collected on Mobile

whereis.sentientprime.com

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Powered by@aaronashleyreid#iiexConsumers want you to:Say my name

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Global. Mobile. True Implicit.

www.sentientprime.com Wednesday Workshop 9:00 12:00466 Lexington Ave

The Consumer Sense of Self: Are We Truly Sentient?

Marketing

Transcript of The Consumer Sense of Self: Are We Truly Sentient?