The concept of Managing Sustainability on Toyota

YINGLE WU

MAISA

KYLE

VASUDHA

JUN LI

Outline•Introduction•Social sustainability•Economic sustainability•Environment sustainability•conclusion•Recommendations

Defined as a requirement of our generation to manage the resource base such that average quality of life that we ensure ourselves can potentially be shared by all future

generations(Geir,1994) .

sustainable developmentSeeks to take account of and integrate the economy, ecology and society in order to preserve the world‘s environmental and cultural resources for future generations while also respecting

diversity and reducing social inequality (AUTOMOTIVE INDUSTRY SUSTAINABILITY REPORTS,2010).

Sustainability

Environmental concerns Climate change

energy shortage： reliance on oil,

Relevant terms As a significant contributor to anthropogenic Greenhouse Gas emissions, control the car exhaust ， Car exhausts contain a range of toxic substances that can have a serious impact on health

consumer awareness

Sustainability in the car industry

Social corporate responsibility

improve fuel economy

lower the carbon intensity of

their product portfolio by

introducing alternative

propulsion systems

long-term challenges

( Sustainability Leader Member of DJSI World.2004 )（AUTOMOTIVE INDUSTRY SUSTAINABILITY REPORTS: A

COMPARISON OF BRAZILIAN AND GERMAN FACTORIES ， 2010）

Toyota leading the motor sustainability

Toyota, the world‘s largest automotive manufacturer (Samuel&Louche ， 2010).

lead the automotive industry in corporate sustainability.it's Vision 2010 "Innovation into the future" with its long-term

environmental strategyCSR POLICY: Contribution toward Sustainable Development Toyota investments in hybrid technology led the way as an

example of sustainable innovation (Toyota,2007).

:// . - . / /http www toyota global com sustainability sustainability_ /report

:// . . / _ / _ / /http www sustainabilityindex com djsi pdf djsi world CompanyBiographies05/ _ _05.Bios CBR ToyotaMotor pdf

Toyota Sustainability Performance

•A successful strategy of managing sustainability is different from and much bigger than just “green” ： we should took

into account three aspects.•All of these aspects are embodied in product development,

production factories ， social activities and the relationships around Toyota

The strategy of Toyota’s

Managing sustainability

On Toyota

Social aspect

Economic aspect

Environmental aspect

•Customers first policy

•Respect for diversity ， development of human

resources

•Vehicle safety, etc.

•Payment of taxes ， return to shareholders ， employment

•Corporate governance ， etc.

•Development of vehicle environmental technologies

•Reduction of CO2 emissions during logistics activities ， at

plants and dealers

•Design for recycling, etc.

(Toyota Sustainability Report 2010)

Economic

aspect

Social

aspect

Environmental aspect

Social sustainability

The definition of Social sustainability encompasses three components:

development of community organizations

opportunity for learning

Basic

needs

Equality

Diversity

social interaction

Good quality of life

The components are underpinned by 4 guiding principles:

1 .Equality

•linking disabled people more closely with society and with

workplace communitiesIncreasing

Employment Opportunities for Disabled People

•Re-employment Program for Retired Professionals in either

an external or internal workplace

Job Placement Program for Over-

sixties

2 .Diversity

Promoting Measures to Create a Workplace Worthy of Vigor and Enthusiasm

Dedicated that Toyota’s vision philosophy

They providing clean and safe products and enhancing the quality of life everywhere through all

their activities

3 .Good Quality of life

T O Y O TA C O D E O F C O N D U C T March, 2006

4 .Social Interaction

http://vimeo.com/11935416

Toyota actively promote and engage, both individually and with

partners, in social contribution activities that help strengthen

communities and contribute to the enrichment of society.

CSR Policy: Corporate Social Responsibility

http://www.toyota-global.com/sustainability/corporate_citizenship/principles_and_policies/principles_and_policies_for_social_contribution_activities.html

Global Society and Local Communities

*Toyota implement their philosophy of“ respect for people” by honoring the

culture, customs, history and laws of each country.

*they constantly search for safer, cleaner and superior technology that satisfy the

evolving needs of society for sustainable mobility.

Initiatives toward Improving Traffic Safety

Integrated Traffic Safety Measures (Integrated Three Part Initiative)

(Toyota,2010)

Relations with Customers

No. of Calls at Toyota Customer Assistance Center

(Toyota,2010)

Relations with Employees

(Toyota,2010)

(Toyota,2010)

Relations with Business Partners

Working More Closely with Business Partners and Returning to Basics of

‘Emphasis on Quality' and ‘Customer First'

Relations with Shareholders

•Improving technology, supply, and marketing

through continued forward-looking

investments

Growth

•Maintaining and improving profitability and capital efficiency

Efficiency •Maintaining a solid financial

base

Safety