The complete in-destination experiences platform

Claudio Bellinzona

COO & Co-Founder

What do travellers really want?

What do travellers really want?

To be a “Local Tourist”

Easy of discovery

across top

attractions &

hidden gems

Local tourist

Personalised

recommendations

Local tourist

Seamless

booking

experience

Local tourist

Tours & Activities

Industry

US $135B

sector

Growing faster

than total travel market

3rd

largest travel segment

Less than 20%

avg online share

Source: Phocuswright’s Global Travel Activities 2014-2020: Tours & Activities Come of Age

Why Musement?

Local wherever you are.

Our vision

Musement helps people discover and enjoy experiences

which are relevant for them and that they would not have

the time to discover and/or the chance to access,

wherever they are.

25k

Activities available

110+

Staff members

70

Countries covered

1.1k

Cities covered

70%

E-tickets

Company overview

Coverage numbers refer to transaction business only

Our team

110+ people coming from 16 different countries

and with startup + online travel experience

CEO

Alessandro Paolo

VP of Offer

Claudio

COO

Fabio

CTO

Luis

CMO Triposo CEO, CBO

Nishank

Head of analytics at Shiny, Chief Data

Officer at iProspect (Aegis Media)

Founded a publishing house, sold it to

LT Media. Head of content at Fastweb

and DeAgostini

Bain, then Fastweb startup, CEO

Of VOD operator, 35M€, 70 people

Worked at Fastweb, ClassicaTV,

managed ecommerce for LaScala.

Promoted art exhibitions globally

Trade Marketing

Andrea

Head of Paid Media

Lucia

Head of SEO

Lidia

Online Partnership

Adrien

Country Manager SP

Letizia

Product Manager

Andrei

Great technology stack

We have built a state-of-the-art infrastructure platform

that is significantly faster and better than our competitors.

Products categories available Largest range of segments available on the market

Museums & exhibitions

Attractions & monuments

Sport events Bike tours

Water activities

Golf holidays

Hiking

Adrenaline rush

City tours Day trips & excursions Musicals

Food & winery tours

Cruises & boat tours

Bus tours

Helicopter & balloon

Marathons

Product differentiation

Across different segments

such as marathons, football

games, Formula 1,…

Made by local experts

employed by Musement

around specific themes

Not necessarily bundled

with a tour, also with same-

day availability

Connected to access control

systems: access attractions

with your smartphone

Recurring or unique

Strong reasons to travel

Better conversion

Skip-the-line experience

High marginality, up to >50%

>150 activities available

Purchase near an

attraction Agreements w/ intl. attractions

Stand-alone tickets Special events

Musement Products E-Tickets

Generate more revenues with

personalization and dynamic pricing

Recommendation engine

Real-time product bundling Targeted recommendation system based on

user interests and behaviour

Dynamic pricing Machine learning pricing system based on

real time availability and user profile

Smart travel content Power personalized itineraries, destination

content and local experiences suggestion

based on target audience

Inventory growth

Leaders in Southern Europe with strong supply growth in other regions

API integration hub Musement has more API integrations than anyone else. Period.

>50 APIs integrated

1 new API live every 3 weeks

70% of E-tickets - 90% expected by 2018

Ability to deliver QR code, barcode and

vouchers instantly.

300 950 2.000

25.000 35.000

45.000

1.000 5.000

28.000

100.000

150.000

230.000

0

50000

100000

150000

200000

250000

2014 2015 2016 2017 2018 2019

Musement's inventory growth

Curated products online Accessible inventory B2B

Musement for business

The combination of 3 powerful elements:

CONTENT INTELLIGENCE MONETIZATION

● Destination content

● Multilanguage

● Audio, video, VR

● Offline mode

● ....

● Scores, tags

● Smart recommendation engine

● Similarity algorithms

● Recommandations

● ...

● Tours & activities portfolio

● Ticketing

● Integration suite: API, white-

label, widgets...

Musement for business

Our business solutions available for you

to integrate tours, activities and content on your platform:

API WHITE-LABEL I-FRAME WIDGET CONTENT

Musement for business

Our business solutions available for you

to integrate tours, activities and content on your platform:

CONVERSION ENGAGEMENT REVENUES

Display smart content and targeted data

about destinations to increase your

conversion-rate

Empower your platform with innovative

features based on high-end technology

and machine learning to inspire

your users and engage with them

Enable travel activities booking to

monetize your traffic and generate

additional revenues with our seamless

integration suite

Ready to use technology

Integrate our smart recommendation engines

to engage with your audience

Day plans already prepared with

activities, food, sightseeing & more

Custom day plans Local score & highlights

Key insights and information about a

location and surroundings

City walks

Creates walks paths from a specific

location based on available time

Sell tickets from your platform with no tech effort

Storefront ticketing

Seamless booking experience on partners’ platform

Instant set-up: build your own storefront in less than 10min

Customise it to fit your business needs:

- Single or multi-event

- Filtering parameters to display specific product categories

- Access to live reporting dashboard

Order Box Single Event

Multi-event

Barcolana 2017

Fondo Ambiente Vinum Alba

Fiera del tartufo

Dedicated

landing page

Google Trips

A travel app by Google to plan

and organize trips in just minutes.

Google Trips uses Musement to

inspire their users on local activities

and provide a seamless booking

experience.

Dedicated discounts have been created for

Google Trips users who are then redirected to

Musement product pages.

Hotels.com partnership*

Triposo to power its in-app travel guide

Hostelworld

The leading global hostel booking

platform with 33,000 properties

listed across >170 countries

Full white-label with links from

pre-trip emails to inspire their users on

things-to-do in destination.

Dedicated landing pages with selected activities

matching with their users’ profile.

Best Western

It operates about 4,200 hotels

and motels around the world.

Integration of Musement tours &

activities within Best Western

Messenger chatbot.

Full API integration to provide a seamless

experience to their guest inspiring them about

local activities.

Travelport

The largest GDS worldwide enabling

travel providers, travel agencies,

corporations to search, share,

buy and sell travel.

Travelport uses Musement API

to enable their thousands of travel

partners using their system to buy

travel activities.

Trenitalia

The main train operator in Italy.

It offers national rail transport in Italy

and international connections.

Trenitalia inspires its travellers with

Musement via integration of a white-

label on their site + marketing

integrations within all pre-departures

emails as well as banners on on-

board screens.

Thank you!