The Complete Business: Media Kit 2009 (Advertisers Edition)

8/14/2019 The Complete Business: Media Kit 2009 (Advertisers Edition)

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Copyright © 2009 The Complete Business. All rights reserved.



The Complete Business 2009 Media Kit l Contents

FOR MORE INFORMATION Company Profilecontact your Account Manager Fact Sheetor Ina Stanley, Needs IdentificationNational Marketing Director, [email protected], Founders1.877.201.6847 Press Release

thecompletebusiness.com/advertise Services & ProductsInteractive WorkshopsBOSS Printed WorkbookBOSS Program DVDLive Webinar Training

AudienceBOSS Workshop AttendeesBusiness Strategies & Success Blog Readers

RatesGold Level SponsorshipPlatinum Level SponsorshipPrint Ad Space

Production SpecsPrintWeb & Video

Contact Information


mailto:[email protected]


http://www.thecompletebusiness.com/advertise

http://www.thecompletebusiness.com/advertise




TCB Company Profile ___________________________________________________________________________________________________

Fact Sheet

Mission Statement:

At The Complete Business, we provide small businesses and entrepreneurs with the

tools necessary to plan, build and operate a successful business in any market. From

creating and staying true to their company's mission and harnessing the power of

cost-effective marketing to identifying and securing the appropriate financing, our

trainers arm their clients with resources and guidance that can be immediately applied

to set entrepreneurs and their businesses on the path to success and prosperity.

1. The Complete Business was founded by small business owners.

2. TCB's main goal is to provide small businesses and entrepreneurs with actionable

insight, b2c/b2b strategies and tools to build solid, well-organized companies.

3. The Complete Business operates in one of the most professionally sound metro

areas in the country, which includes Raleigh, Durham and Research Triangle

Park, North Carolina.4. TCB has developed a customized, strategic plan for recession-proofing

one's small business or joint venture.

5. TCB offers live, interactive workshops semi-annually to help professionals reach

operations and b2b sales goals.

6. The founders of TCB offer extended training via the Web.

The Complete Business realizes that not every small business or joint venture is the

same. Each business is unique, and each business owner and entrepreneur has

differing needs depending on experience, budget, staff and industry. Instead of

offering a one-size-fits-all solution for every business, The Complete Business

provides a customized, step-by-step solution that guides clients through the entire

business development process and revitalization process – assisting with the business

start up plan, financing options and best marketing strategies for them. TCB works

personally with each business owner or entrepreneur, ensuring that their business

can survive the first 5 years.





Needs Identification

Small businesses created 54.8% of North Carolina’s new jobs in 2004-2005. With

national unemployment at almost 8%, it is critical that North Carolina maintain its

employer base. Therefore, as small businesses employ over half the workforce, the

success of these businesses is vital to North Carolina and its economy.

Research has shown that only 5 out of 100 small businesses succeed past five years.

The costs of these failures in terms of job loss and the economic hardship of itsowners and employees after failure are obvious. As large employers are laying off

thousands of workers, our small businesses can provide the impetus to halt the

economic recession and stabilize our economy.

The biggest difference and success indicator, between businesses that fail and those

that succeed, is the amount, type and degree of planning that goes into a business.

Having a detailed business plan is probably the best indicator of longevity and

profitability in any enterprise. Yet many entrepreneurs jump into business with little or

no solid planning and/or don’t revisit their plan as circumstances or conditions change.

The Complete Business is offering its services to guide business owners through the

process, so that they may operate within a sound infrastructure, with appropriate

resources and a solid marketing plan. Our intent is to improve the success rate of

small businesses.





Background

The Complete Business was founded in 2009 to help local small business owners

and entrepreneurs launch and grow their businesses successfully in the midst of

the economic recession. It began as an idea between founders Sandra Hagen,

Najah Wallace, Jessica Sabatini and Ina Stanley, who were fellow members of a

local networking group. Driven by the determination to help local business owners

who were struggling to get their start-ups off the ground, the 4 ladies devised a

strategic plan that would offer their comrades the education and services they

needed in a cost-effective manner. It has since developed into a full small business

assessment, coaching and consultancy firm, offering consultation, training and

educational small business materials in Web and print format to business owners

and entrepreneurs across the country.

Founders

As a Financial Planner with Parrish, Pulleyn and Young, Sandra Hagen specializes in

meeting the needs of small business owners both individually and within the company.

As a small business owner herself, she is well aware of the challenges and pitfallssmall business owners face. More on Ms. Hagen here.

Najah Wallace is a business consultant who thrives on helping small businesses

succeed. She has worked with businesses ranging from Sports and Entertainment,

Interior Design to Non-profits on projects such as business organization, training class

planning and events such as The Greater NC Pro-Am Basketball League. More on

Mrs. Wallace here.


http://thecompletebusiness.com/trainers.html







Founders

Jessica Sabatini is an avid speaker and trainer as well as a Certified Results Coach.

She works with individuals and teams who want to reach huge goals within a single

year. Through effective goal setting, tools for focus and motivation, and continuous

coaching support, Jessica helps you break through to get to the next level -

empowering you to be a leader in your business as well as your life. More on Mrs.

Sabatini here.

Ina Stanley is a marketing & social media consultant as well as an advocate for small

business and entrepreneurship. She works with business owners and entrepreneurs

from all industries all over the world, helping them to understand and make better use

of the Internet and all of the publicity opportunities it has to offer. Ina has served as

mentor and trainer to hundreds of entrepreneurs, and has held such positions as

Customer Service Trainer for major retailers. More on Ms. Stanley here.










Press Release

For immediate release: (Feb. 27, 2009)

New Small Business Advocacy Firm Offers Assistance for Businesses

in Trying Economic Times

DURHAM, NC. - With the economy in flux and several small businesses in danger of

closing their doors, it hardly seems like the time to sit back and relax. However, a new

business advocacy firm is helping local small businesses to do just that. In light of the

recent economic downturn, increasing layoffs and stifled market, The Complete

Business is offering local small business owners and entrepreneurs the opportunity to

recession-proof their businesses and create growth in 2009.

This spring, the Raleigh-Durham area of NC will play host to B.O.S.S. - Business

Operations & Strategies for Success, an exclusive, full-day workshop designed

specifically for new business owners, aspiring entrepreneurs and existing business

owners struggling to keep up with a changing market. Attendees from all over the

Triangle will enjoy networking and interactive training by a cast of the area's brightest

professionals. Business owners can look forward to assistance in creating a custom,detailed free business plan, complete with personalized financial tips and the best

marketing strategies to grow their businesses in any economy. “Most service

providers offer a one-size-fits-all solution that leaves holes in someone's business

plan. At The Complete Business, we understand that no two businesses are alike.

That's why we're helping business owners to build customized business plans, public

relations & marketing strategies and financial plans to fit the needs of their specific

businesses,” says Najah Wallace,a business consultant and founding partner of The

Complete Business.

Early bird registration is just $99 until April 15th, and will include networking, lunch

and a custom business development package. Attendees will walk away with a

professionally developed, free business plan and strategies that can be immediately

applied to achieve measurable results for their businesses. Advertisers looking to

increase B2B sales will also have the chance to get their message directly in front of

this targeted audience. More information on the B.O.S.S. Workshop can be found by

visiting www.thecompletebusiness.com




Services & Products ___________________________________________________________________________________________________

Interactive Workshops

The Complete Business currently offers semi-annual,

full-day workshops in the Triangle area of NC.

Our workshops are designed to guide small business

owners and entrepreneurs through the process of

building a strategic business plan, incorporating,

acquiring funding, developing public relations &

marketing strategies and more. Workshop attendees

are provided with physical tools, actionable insight,

and strategies they can use immediately to achieve

results for their businesses. Our workshops are full-

day, and include full-screen audio/video presentations, networking segments,

printed workbooks and materials and products such as DVDs in which advertisers

can purchase a variety of ad options and sizes. Workshops generally have a

registration/attendance of up to 100 guests, and are heavily advertised via local

print, physical business networking groups and the Web.

BOSS Printed Workbook

BOSS (Business Operations & Strategies for Success™ ) is our leadership &

development program designed specifically for small businesses and aspiring

entrepreneurs. Each of our BOSS Workshop attendees are provided with a custom

start-up packet, including a free business plan and our business development

workbook. This workbook has business planning modules, activities that allow business

owners to develop their goals, create operations & marketing timelines, record important

data (regarding industry, business classification and consultation notes) and track their

progress. Each workbook is spiral bound, hole-punched for inclusion in 3-ring binders,

approx. 80 pages and include a “Small Business Resources” section in which

advertisers can purchase print ad space for b2b sales in 4 sizes: 1/8 (business

card), ¼ page, ½ page and full page. Ads are high resolution, black & white and

categorized by industry.




Services & Products ___________________________________________________________________________________________________

BOSS Program DVD

Each workshop in the business leadership & development program is professionally

filmed and authored to DVD. DVDs are available for advance purchase during each

workshop and for purchase on the TCB website. DVDs cover the entire workshop,

complete with special notes from each speaker and testimonials from attendees.

Video-based or image-based ad space or approx. 30 to 45 seconds is available for

purchase with Platinum Sponsorship. Ad space also available at beginning and end

of each of our promotional videos, which are approx. 2 minutes and distributed to

over 20 of the most popular video-sharing & social networking sites online. Ad space

will serve the B2B sales market.

Live Webinar Training

In addition to live, semi-annual workshops, The Complete Business provides Web-

based training in the form of live, interactive webinars. Students can purchase a

variety of courses, from Effective Goal-Setting to Business Proposal & Grant writing,

to Planning For Retirement and Streamlining Daily Operations for Success. Students

can attend online, where they can follow along with live examples and hands-on

activities, as well as dial-in if computer or Internet access is not available. All webinar

classes are recorded & archived for purchase on the TCB website, and are heavily

advertised on the TCB website, local partner websites & blogs, in various print

publications and physical networking groups, and a variety of the most popular social

media sites. Presentation ad space and sponsorship mention available with purchase

of Platinum Sponsorship.




Audience ___________________________________________________________________________________________________

BOSS Workshop Attendees

BOSS (Business Operates & Strategies for Success) Workshop attendees are

small business owners, entrepreneurs, non-profit representatives/directors and

independent brokers from the Triangle area of North Carolina (includes Raleigh,

Durham, Research Triangle Park, Cary, Chapel Hill and smaller cities such as

Wake Forest, Garner, Apex, Morrisville and Brier Creek). Attendees are typically

between the ages of 28 and 60, with experience in industries such as Medicine

& Health Care, IT, Corporate Sales, Sports, Entertainment, Interior Design,

Coaching, Legal and Home Business. Attendees have been generally female.However, marketing by The Complete Business targets both men and women of

all ages. Attendees are typically college graduates with at least 3 years of industry

experience, and are usually in the aggressive growth phase.

Occasionally, The Complete Business will hold live workshops specifically for

college undergraduates. Local universities include Duke, UNC-Chapel Hill,

North Carolina Central University and North Carolina State University.

Business Strategies & Success Blog Readers

The founders of The Complete Business contribute to a comprehensive blog,

offering insight in the areas of Small Business Finance, Small Business Credit,

Small Business Operations, Customer Service and Marketing & PR. TCB

publishes a minimum of 10 blog posts per week, which are heavily advertised

via RSS distribution, popular social media platforms and local business partners.

Readers of the TCB Business Strategies & Success Blog are similar to workshop

attendees in age, industry experience and phase of business. Readership includes

a nearly even mix of men and women, generally from the Southeastern region of the

US. Readers are typically more Internet-savvy, and are generally active in the social

networking arena. Readers are known for making online purchases, and have

generally made at least 2 online purchases within the last 6 months.




Rates ___________________________________________________________________________________________________

Gold Level Sponsorship

TCB's Gold Level Sponsorship is the perfect, affordable option for small businesses

looking to get the word out about their products and services to the small business &

entrepreneur community. Gold Sponsorship includes:

● Ad space in the "Sponsors & Resources" section of our website

● Ad space in our cycling slide show presentation at the workshop (displayed on large

projector screen during networking, lunch & breaks)

● Full-page advertisement in the “Resources” section of our printed workbook

● Display of your brochures, business cards and other promo materials at the workshop

● Mention of your company and 3 key services during the workshop and on all social

networking profiles

Gold Sponsorship Fee: $495

Platinum Level Sponsorship

Platinum Level Sponsorship is a great solution for businesses looking to increase

national exposure and reach. Platinum Sponsorship includes all options listed at the

Gold Level, plus:

● Ad space on all pages of website, including home page, event listing, registration &

blog.

● Ad space on all promotional videos, audios, webinar classes and DVDs

(beginning, end or intermission).

Platinum Sponsorship Fee: $795




Rates ___________________________________________________________________________________________________

Print Advertising

In addition to multimedia promotion and networking, The Complete Business also

offers some of the most affordable print advertising in the Triangle area. Print ads are

the perfect solution for those whose target customers are small businesses and

entrepreneurs. Print ads are presented in the “Resources” section of our B.O.S.S.

Business development workbook, are printed in black & white and high resolution,

will be categorized by industry and are available in 4 sizes:

Print Ad Sizes and Pricing

1/8 Page (business card size): $50

¼ Page: $80

½ Page: $150

Full Page: $275




Production Specs ___________________________________________________________________________________________________

Print

Images for offset/digital printing should be of 300 dpi, but we can work with as low

as 220 dpi. Under 220 dpi and you will start to see the pixels in the print. Remember

recommended dpi refers to the effective resolution, not the resolution number given in

Photoshop. If you have a 300 dpi, 5x7 image that you use in a layout at 200% the

effective resolution is only 150 dpi, not enough for good print quality. On the flip side, if

you have a large 72dpi image (meant for web) that you scale down to 25% of its

original size; the effective resolution is 4 times the file's dpi. This means your document

resolution should be set to 300 dpi to allow for the extra resolution needed for the

images. Most layout programs include the dpi settings in the preferences for the program

(edit>preferences) or the resolution is set when you make a new document

(file>new document).

Terms to understand

• Pixels per inch (ppi) - Pixels are the individual elements that make up a digital file.

• Dots per inch (dpi) - A measure of output resolution rendered by printers

Web & Video

All images should be .png or .jpg format with no less than 96 dpi. Note that we accept

.gif and .bmp formats, but these will not produce the best quality for your ad. Format

conversion is available, though this may also alter the quality of your image.

For Platinum Sponsorship: If you have video for your video-based ad space, video

must be in .wmv, .mov or .mpg formats. File must be less than 10 MB.




Contact The Complete Business ___________________________________________________________________________________________________

Name: Ina StanleyTitle: National Marketing Director

Telephone: 1.877.201.6847

Email: [email protected]

Website: http://www.thecompletebusiness.com

Postal:

The Complete Business

3604 Witherspoon Blvd.

Suite 111-263

Durham, NC 27707

For logos or graphics, please contact us by email. There are specifications

and sizes not available on our website.

http://www.thecompletebusiness.com/

http://www.thecompletebusiness.com/

The Complete Business: Media Kit 2009 (Advertisers Edition)

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