The Competitive Advantage of Taiwan Files/caon taiwan 2001 presentation... · The Competitive...

66
The Competitive Advantage of Taiwan Professor Michael E. Porter Harvard Business School Commonwealth Speech Taipei, Taiwan July 31, 2001 This presentation draws on ideas from Professor Porter’s articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), “The Microeconomic Foundations of Economic Development,” in The Global Competitiveness Report 1998 , (World Economic Forum, 1998), “Clusters and the New Competitive Agenda for Companies and Governments” in On Competition (Harvard Business School Press, 1998) and ongoing statistical study of clusters, Competing for Prosperity: The Microeconomic Foundations of Development , forthcoming, and “What is Strategy?” (Harvard Business Review, Nov/Dec 1996). No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means - electronic, mechanical, photocopying, recording, or otherwise - without the permission of Michael E. Porter.

Transcript of The Competitive Advantage of Taiwan Files/caon taiwan 2001 presentation... · The Competitive...

Page 1: The Competitive Advantage of Taiwan Files/caon taiwan 2001 presentation... · The Competitive Advantage of Taiwan ... CAON Taiwan Presentation 07-31-01 CK 16 Copyright © 2001 Professor

1CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

The Competitive Advantage of Taiwan

Professor Michael E. PorterHarvard Business School

Commonwealth Speech Taipei, TaiwanJuly 31, 2001

This presentation draws on ideas from Professor Porter’s articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), “The Microeconomic Foundations of Economic Development,” in The Global Competitiveness Report 1998, (World Economic Forum, 1998), “Clusters and the New Competitive Agenda for Companies and Governments” in On Competition (Harvard Business School Press, 1998) and ongoing statistical study of clusters, Competing for Prosperity: The Microeconomic Foundations of Development, forthcoming, and “What is Strategy?” (Harvard Business Review, Nov/Dec 1996). No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means - electronic, mechanical, photocopying, recording, or otherwise - without the permission of Michael E. Porter.

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2CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

• Recent economic downturn

• Highest unemployment in decades

• Uncertainty of future relationship to China

Taiwan’s Current Malaise

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3CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Taiwan’s Economic Performance

Note: Irish GNP per capita is about 20% lower than the reported GDP per capita figure due to large dividend outflows to foreign investors. We use GNP per capita for Ireland because it is more representative. For other countries GDP and GNP are very similar.

Source: WEO

15,000

17,000

19,000

21,000

23,000

25,000

27,000

29,000

31,000

33,000

35,000

0% 1% 2% 3% 4% 5% 6% 7%

Canada

Germany

Israel

South Korea

New Zealand

SingaporeSweden

TAIWAN

US

Compound annual growth rate of GDP per capita, 1990-2000

GDP per capita (PPP

adjusted) in US-$,

2000

Weighted average OECD

Weighted average OECD

AustraliaJapan

UK

Finland

Ireland*

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4CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

-15%

-10%

-5%

0%

5%

10%

15%

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000

Malaysia

SingaporeIndonesiaHong KongS KoreaThailandAustraliaNew Zealand

Asian Economic Performance By Country

Source: EIU

Annual Real GDP growth

rate,1990 - 2000

TAIWAN

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5CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. PorterSource: US Patent and Trademark Office (www.uspto.gov). Author’s analysis.

Annual U.S. patents per 1 million

population, 2000

Compound annual growth rate of US-registered patents, 1990 - 2000

International Patenting Output

0

50

100

150

200

250

300

350

400

450

0% 5% 10% 15% 20% 25% 30% 35% 40%

Australia

Canada

Germany

Japan

South Korea

New Zealand

Singapore

Sweden

UK

Israel

= 10,000 patents granted in 2000

USA

TAIWAN

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6CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. PorterSource: US Patent and Trademark Office (www.uspto.gov). Author’s analysis.

Increase in the annual number of

U.S. patents per 1 million population, 1990 to 2000

International Patenting Output

0

50

100

150

200

250

TAIWAN US

Sweden

Japa

nSing

apore Israe

lS Kore

aFinl

and

Canad

aGerm

any

Netherl

ands

New Zea

land

UKAus

tralia

France Ita

lySwitz

erlan

d

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7CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

198

7

198

8

198

9

199

0

199

1

199

2

199

3

199

4

199

5

199

6

199

7

199

8

199

9

200

0

200

1 Q1

200

1 Q2

IT Equipment and Software

Other Equipment

Business Structures

U.S. Information Technology Investment Share of Real Private Non-residential Investment by Type

Share of Real Private US Non-

Residential Investment

Note: Quarterly data seasonally adjusted at annual rates

Source: BEA, author’s calculations

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8CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

0

100

200

300

400

500

600

700

198

7

198

8

198

9

199

0

199

1

199

2

199

3

199

4

199

5

199

6

199

7

199

8

199

9

200

0

200

1 Q1

2001

Q2

IT Equipment and Software

Other Equipment

Business Structures

U.S. Information Technology Investment Level of Real Private Non-residential Investment by Type

Real Private US Non-Residential

Investment, Billions of 1996

US-$

Note: Quarterly data seasonally adjusted at annual rates

Source: BEA, author’s calculations

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9CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

I. Addressing some chronic weaknessesII. Making the transition from an Investment-driven to a true

Innovation-driven economyIII. Defining Taiwan’s economic relationship to China

• These agendas are integrally connected

Taiwan’s Economic ChallengesThree Agendas

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10CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Sources of Rising Prosperity• A nation’s standard of living (wealth) is determined by the productivity with which

it uses its human, capital, and natural resources. The appropriate definition of competitiveness is productivity.

– Productivity depends both on the value of products and services (e.g. uniqueness, quality) as well as the efficiency with which they are produced.

– It is not what industries a nation competes in that matters for prosperity, buthow firms compete in those industries

– Productivity in a nation is a reflection of what both domestic and foreign firms choose to do in that location. The location of ownership is secondary for national prosperity.

– The productivity of “local” industries is of fundamental importance to competitiveness, not just that of traded industries

– Devaluation does not make a country more “competitive”, rather it reveals a lack of fundamental competitiveness

• Nations compete in offering the most productive environment for business

• The public and private sectors play different but interrelated roles in creating a productive economy

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11CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Innovation and Prosperity

Competitiveness(Productivity)

Innovative Capacity

Prosperity

• For advanced economies innovation has the critical role supporting high levels of prosperity

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12CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Microeconomic Foundations of DevelopmentMicroeconomic Foundations of Development

Quality of the Microeconomic

BusinessEnvironment

Quality of the Microeconomic

BusinessEnvironment

Sophisticationof Company

Operations andStrategy

Sophisticationof Company

Operations andStrategy

Determinants of Productivity and Productivity Growth

Macroeconomic, Political, and Legal Context for DevelopmentMacroeconomic, Political, and Legal Context for Development

• Sound macroeconomic policies and a stable political / legal context arenecessary to ensure a prosperous economy, but not sufficient

• Competitiveness ultimately depends on improving the microeconomic foundations of competition

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13CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Context for Firm

Strategy and Rivalry

Context for Firm

Strategy and Rivalry

Related and Supporting Industries

Related and Supporting Industries

Factor(Input)

Conditions

Factor(Input)

Conditions

• Sophisticated and demanding local customer(s)

• Unusual local demand in specialized segments that can be served globally

• Customer needs that anticipate those elsewhere

• A local context that encourages efficiency,investment, and sustained upgrading

• Open and vigorous competition among locally based rivals

Demand ConditionsDemand

Conditions

• High quality, specialized inputs available to firms:

- human resources- capital resources- physical infrastructure- administrative infrastructure- information infrastructure- scientific and technological

infrastructure- natural resources

Productivity and the Microeconomic Business Environment

• Presence of capable, locally-based suppliers and firms inrelated fields

• Presence of clusters instead of isolated industries

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14CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

The California Wine Cluster

Educational, Research, & Trade Organizations (e.g. Wine Institute,

UC Davis, Culinary Institutes)

Educational, Research, & Trade Organizations (e.g. Wine Institute,

UC Davis, Culinary Institutes)

Growers/VineyardsGrowers/Vineyards

Sources: California Wine Institute, Internet search, California State Legislature. Based on research by MBA 1997 students R. Alexander, R. Arney, N. Black, E. Frost, and A. Shivananda.

Wineries/ProcessingFacilities

Wineries/ProcessingFacilities

GrapestockGrapestock

Fertilizer, Pesticides, Herbicides

Fertilizer, Pesticides, Herbicides

Grape Harvesting Equipment

Grape Harvesting Equipment

Irrigation TechnologyIrrigation Technology

Winemaking EquipmentWinemaking Equipment

BarrelsBarrels

LabelsLabels

BottlesBottles

Caps and CorksCaps and Corks

Public Relations and Advertising

Public Relations and Advertising

Specialized Publications (e.g., Wine Spectator, Trade

Journal)

Specialized Publications (e.g., Wine Spectator, Trade

Journal)

Food ClusterFood Cluster

Tourism ClusterTourism ClusterCalifornia Agricultural Cluster

California Agricultural Cluster

State Government Agencies(e.g., Select Committee on Wine

Production and Economy)

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15CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Finland

United States

GermanyNetherlands

SwitzerlandDenmark

SwedenUnited Kingdom

AustraliaCanada

BelgiumAustria

Japan

FranceHong Kong

Iceland

Israel

New Zealand

Norway

Ireland

Spain

Italy

South Africa

ChileKorea

Portugal

Turkey

Malaysia

Brazil

Hungary

Greece

Czech Republic

Jordan

Slovakia

India

Mauritius

EgyptThailand

PolandMexico

Costa Rica

China

Argentina

PhilippinesIndonesia

Colombia

Peru

ZimbabweEl Salvador

Russia

Vietnam

Venezuela

BulgariaUkraine

Ecuador

Bolivia

-

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Global Competitiveness Report 2000The Relationship Between Microeconomic Competitiveness

and GDP Per Capita, 1999 Data

Microeconomic Competitiveness Index

Source: Porter, Michael E. “The Current Competitiveness Index: Measuring the Microeconomic Foundations of Prosperity.” The Global Competitiveness Report 2000, New York: Oxford University Press, 2000

1999 GDP per Capita*

* Adjusted for Purchasing Power Parity

Singapore

TAIWAN

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16CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Stages Of Economic Development

Resource-driven Economy

Resource-driven Economy

Investment-driven Economy

Investment-driven Economy

Innovation-driven Economy

Innovation-driven Economy

• Basic factor conditions (low cost labor, natural resources, geographic location) are the dominant sources of competitive advantage

• Technology is assimilated through imports, FDI, and imitation

• Companies compete on price and lack direct access to consumers

• Companies have limited roles in the value chain, focus on assembly, labor intensive manufacturing, and resource extraction

• The economy is highly sensitive to world economic cycles, commodity prices, and exchange rates

• Efficiency in producing standard products and services is the dominant source of competitive advantage

• Technology is accessed through licensing, joint ventures, FDI, and imitation

• The nation is not only assimilating foreign technology, but has the capacity to improve on it

• The national diamond supports heavy investment in efficient infrastructure and modern production processes

• Companies serve OEM customers and extend capabilities more widely in the value chain

• The economy is concentrated on manufacturing and outsourced service exports

• Innovative products and services at the global technology frontier are the dominant sources of competitive advantage

• The national diamond is characterized by strengths in all areas together with the presence of deep clusters

• Companies compete with unique strategies that are often global in scope

• The economy has a high service share, and is resilient to external shocks

Source: Porter, Michael E., The Competitive Advantage of Nations, Macmillan Press, 1990

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17CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

• Primary focus on manufacturing• Compete on price and efficiency• Prevalent strategy of serving OEM customers• High rate of investment in modern production methods and

assimilating technology• Strong capabilities to improve and enhance foreign technology• Export-led growth• Substantial government role in steering the economy • Emerging innovative capacity

• Investment-driven stage

Taiwan’s Current Position

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18CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

• Labor costs are now high relative to neighboring countries• Other domestic costs are rising• Taiwan is facing increasing pressure in export markets

• Taiwanese companies are investing heavily in lower wage-locations in the region to maintain current strategies

– The proximity of China offers an easily available alternative location with access to a huge domestic market

• Taiwanese exports are heavily dependent on a single clusterin which other Asian countries also compete

– The U.S. downturn in IT investment has a large impact on Taiwan

Limits Of The Current Strategy

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19CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

I. Addressing some chronic weaknesses

II. Making the transition from an Investment-driven to a true Innovation-driven economy

III. Defining Taiwan’s economic relationship to China

Taiwan’s Economic Agenda in 2001

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20CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

12345678910111213141516171819202122232425

12345678910111213141516171819202122232425

Global Competitiveness Report 2000Taiwan’s Ranking

FinlandUnited StatesGermanyNetherlandsSwitzerlandDenmarkSwedenUnited KingdomSingaporeAustraliaCanadaBelgiumAustriaJapanFranceHong KongIcelandIsraelNew ZealandNorwayTaiwanIrelandSpainItalySouth Africa

GermanyUnited StatesFinlandJapanSwitzerlandSwedenNetherlandsDenmarkFranceBelgiumUnited KingdomAustriaIsraelIcelandSingaporeCanadaItalyTaiwanIrelandAustraliaNorwayNew ZealandHong KongSpainKorea

FinlandUnited StatesNetherlandsDenmarkSingaporeGermanyAustraliaCanadaUnited KingdomSwitzerlandSwedenAustriaBelgiumHong KongFranceIcelandNew ZealandNorwayJapanIsraelTaiwanIrelandSpainChileSouth Africa

Rank Current Competitiveness Index

Company Strategy & Operations Index

National Business Environment IndexNational Business Environment Index

Taiwan

Taiwan

Taiwan

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21CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Taiwan’s Economic Agenda in 2001

I. Addressing some chronic weaknesses– Improve physical infrastructure

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22CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Physical InfrastructureTaiwan’s Relative Position

Factor(Input)

Conditions

Factor(Input)

Conditions

General Internet Use 6

Government Infrastructure Investment 12

Railroad Infrastructure Development 14

Availability of Cellular Phones 33

International Direct Dial 30Communication Costs

Overall Infrastructure Quality 25

Telephone / Fax Infrastructure Quality 25

Computer Utilization 24

Air Transport Infrastructure Quality 24

Port Infrastructure Quality 22

Competitive Disadvantages Relative to GDP per Capita

Competitive Advantages Relative to GDP per Capita

Note: Rank by countries; overall Taiwan ranks 21 (21 on Quality of Business Environment)Source: Global Competitiveness Report 2000

Country RankingCountry Ranking

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23CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Taiwan’s Economic Agenda in 2001

I. Addressing some chronic weaknesses– Improve physical infrastructure– Upgrade domestic financial markets

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24CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Financial MarketsTaiwan’s Relative Position

Factor(Input)

Conditions

Factor(Input)

Conditions

Ability to Finance Start-ups 10

Ease of Access to Loans 14

Venture Capital Availability 18

Financial Market Sophistication 29

Financial Disclosure Requirements 28

Access to Local Equity Market 26

Competitive Disadvantages Relative to GDP per Capita

Competitive Advantages Relative to GDP per Capita

Note: Rank by countries; overall Taiwan ranks 21 (21 on Quality of Business Environment)Source: Global Competitiveness Report 2000

Country RankingCountry Ranking

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25CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Taiwan’s Economic Agenda in 2001

I. Addressing some chronic weaknesses– Improve physical infrastructure– Upgrade domestic financial markets– Increase transparency, openness and legal accountability

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26CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Openness and AccountabilityTaiwan’s Relative Position

Factor(Input)

Conditions

Factor(Input)

Conditions

Judicial Independence 39

Adequacy of Private Sector Legal 37Recourse

Political Protection of Private 30Businesses

Extent of Required Financial 28 Disclosure

Bureaucratic ‘Red Tape’ 27

Business Information Availability 24

Competitive Disadvantages Relative to GDP per Capita

Competitive Advantages Relative to GDP per Capita

Note: Rank by countries; overall Taiwan ranks 21 (21 on Quality of Business Environment)Source: Global Competitiveness Report 2000

Country RankingCountry Ranking

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27CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Taiwan’s Economic Agenda in 2001

I. Addressing some chronic weaknesses– Improve physical infrastructure– Upgrade domestic financial markets– Increase transparency, openness and legal accountability– Boost the efficiency of domestic industries

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28CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Competition and Local PricesRelative Prices for Local Goods and Services, 2000

Source: WEO

1234567891011121314151617181920212223242526

LuxembourgJapanUnited StatesNorwaySwitzerlandDenmarkIcelandSingaporeSwedenIrelandUnited KingdomFinlandHong KongNetherlandsAustriaGermanyBelgiumCanadaFranceAustraliaItalyIsraelSpainTaiwanNew ZealandPortugal

Rank GDP per capita (current exchange rate) Index rank

GDP per capita (PPP) Index rank

LuxembourgUnited StatesNorwayIcelandIrelandSwitzerlandCanadaDenmarkBelgiumAustriaJapanAustraliaNetherlandsGermanyFinlandHong KongFranceSwedenItalyUnited KingdomSingaporeNew ZealandIsraelSpainKoreaTaiwan

Taiwan

Taiwan

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29CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Taiwan’s Economic Agenda in 2001

I. Addressing some chronic weaknesses– Improve physical infrastructure– Upgrade domestic financial markets– Increase transparency, openness and legal accountability– Boost the efficiency of domestic industries

II. Making the transition to a true Innovation-driven economy– Transform company strategies

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30CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Determinants of Relative PerformanceTypes of Competitive Advantage

Differentiation(Non-Price Value)

Lower Cost

CompetitiveAdvantage

CompetitiveAdvantage

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31CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Sources of Competitive Advantage

• Creating a unique and sustainable competitive position

• Assimilating, attaining, and extending best practice

OperationalEffectiveness

Do the same thing better Compete in a different way

StrategicPositioning

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32CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Position: Variety/Needs/Access-BasedDell Computer

Set of Activities

• Prices 15% below rivals• Employees of institutional customers

get same discount on personal machines

• Direct sale via sales force, telephone, and the Internet

• Models include most up to date components

• Build to order from a menu of options• Assemble only, using just-in-time

relationships with nearby suppliers• Outsource maintenance and repair• Limited R&D

• Large corporate and institutional customers and their employees

Particular Product Variety

• Moderate range of standard, mid- and large capacity personal computers, PC servers, and PC workstations with low support requirements

ParticularCustomer Group

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33CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Typical Company Strategies in Taiwan

• Concentrate on manufacturing versus services• Rapid adoption of new technologies• Compete on price and time-to-market• Serve OEM customers in the US and other Asian countries• Focus R&D on cost and process improvements• Seek low cost inputs• Invest modestly in human capital

• Concentrate on manufacturing versus services• Rapid adoption of new technologies• Compete on price and time-to-market• Serve OEM customers in the US and other Asian countries• Focus R&D on cost and process improvements• Seek low cost inputs• Invest modestly in human capital

Many Taiwanese companies face a strategic transition from competing on cost to competing on unique products and services

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34CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Customer Orientation 3

Licensing of Foreign Technology 9

Note: Rank by countries; overall Taiwan ranks 21 (18 on Company Operations and Strategy)Source: Global Competitiveness Report 2000

Capacity for Innovation 24

Senior Management Recruitment 23

Extent of Branding 22

Marketing Expertise 21

Production Processes 20

Attention to Staff Training 20

Extent of Regional Sales 19

Product Designs 19

Control of International Distribution 15

Company Spending on R&D 15

Breadth of International Markets 15

Company Operations and StrategyTaiwan’s Relative Position

Country RankingCountry Ranking

Competitive Disadvantages Relative to GDP per Capita

Competitive Advantages Relative to GDP per Capita

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35CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Taiwan’s Economic Agenda in 2001

I. Addressing some chronic weaknesses– Improve physical infrastructure– Upgrade domestic financial markets– Increase transparency, openness and legal accountability– Boost the efficiency of domestic industries

II. Making the transition to a true Innovation-driven economy– Transform company strategies– Upgrade Taiwan’s scientific and technological capacity

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36CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

0% 5% 10% 15% 20% 25%

Change in R&D InvestmentsCompound Annual Growth Rate in R&D Expenditures, 1985-1998

Source: US Competitiveness 2001: Strengths, Vulnerabilities, and Innovation Priorities Report; Global Competitiveness Report 2000

USA

Germany

UK

Sweden

Canada

SingaporeAustralia

Japan

Ireland

Italy New Zealand

South Korea

FranceIsrael

R&D Spending as Share of GDP, 1998

R&D Expenditures, Compound Annual Growth Rate, 1985 - 1998

TAIWAN

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37CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Science and Technology InfrastructureTaiwan’s Relative Position

Patents Per Capita (2000) 4

Competitive Disadvantages Relative to GDP per Capita

Competitive Advantages Relative to GDP per Capita

Note: Rank by countries; overall Taiwan ranks 21 (21 on Quality of Business Environment)Source: Global Competitiveness Report 2000

Country RankingCountry Ranking

Capacity for Innovation 24

Computer Utilization 24

Quality of Scientific Research 22Institutions

Intellectual Property Protection 21

Company Spending on R&D 15

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38CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

• Top 15 Taiwan-based companies by U.S. patents filed in 1999– TAIWAN SEMICONDUCTOR MANUFACTURING CO., LTD. (288 patents)– UNITED MICROELECTRONICS CORPORATION (285)– INDUSTRIAL TECHNOLOGY RESEARCH INSTITUTE, TAIWAN (203)– VANGUARD INTERNATIONAL SEMICONDUCTOR CORPORATION (107)– WINBOND ELECTRONICS CORP. (102) – HON HAI PRECISION IND. CO., LTD.– NATIONAL SCIENCE COUNCIL– TEXAS INSTRUMENTS - ACER INCORPORATED– MOSEL VITELIC, INCORPORATED– MUSTEK SYSTEMS, INC.– UNITED SEMICONDUCTOR CORP.– MACRONIX INTERNATIONAL CO., LTD.– ACER PERIPHERALS, INC.– PRIMAX ELECTRONICS LTD.

• The top 15 Taiwan-based companies account for 23% of all patents filed by all Taiwanese entities

• Electronics cluster dominates patent filing with more than 80% of all filings

Composition of Taiwanese Patenting in the US Top Patenting Industries and Companies, 1999

Source: US Patent and Trademark Office (www.uspto.gov). Author’s analysis.

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39CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Taiwan’s Economic Agenda in 2001

I. Addressing some chronic weaknesses– Improve physical infrastructure– Upgrade domestic financial markets– Increase transparency, openness and legal accountability– Boost the efficiency of domestic industries

II. Making the transition to a true Innovation-driven economy– Transform company strategies– Upgrade Taiwan’s scientific and technological capacity– Upgrade the quality of human capital

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40CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Comparison of Expenditure on EducationGrowth and Level of Spending by Country

Source: UN

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

0% 2% 4% 6% 8% 10% 12% 14%

Public expenditure on education, Share of

GDP 1996

Growth of public education spending, CAGR 1990 - 1996

Malaysia

Philippines

S Korea

Thailand

Singapore

Australia

New Zealand

Ireland

Finland

Sweden

UK

Canada

US

TAIWAN

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41CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

0

20

40

60

80

100

120

Japa

nTAIW

AN*Swed

enU.S.A.

Singap

oreAus

tralia

France

German

yCan

ada

U.K.Ire

land

S. Kore

a

Italy

19851998

Number of researchers per 10’000 workers

Note: Taiwan data is for 1988 and 1998Source: US Competitiveness 2001: Strengths, Vulnerabilities, and Innovation Priorities Report; Taiwan National Statistics

Improvements in the Quality of the Workforce Researchers Per Ten Thousand Workers, 1998 and 1985

OECD 1998

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42CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Education SystemTaiwan’s Relative Position

Factor(Input)

Conditions

Factor(Input)

Conditions

Quality of Public Schools 9 Quality of Business Schools 25

Competitive Disadvantages Relative to GDP per Capita

Competitive Advantages Relative to GDP per Capita

Note: Rank by countries; overall Taiwan ranks 21 (21 on Quality of Business Environment)Source: Global Competitiveness Report 2000

Country RankingCountry Ranking

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43CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Taiwan’s Economic Agenda in 2001

I. Addressing some chronic weaknesses– Improve physical infrastructure– Upgrade domestic financial markets– Increase transparency, openness and legal accountability– Boost the efficiency of domestic industries

II. Making the transition to a true Innovation-driven economy– Transform company strategies– Upgrade Taiwan’s scientific and technological capacity– Upgrade the quality of human capital– Create advanced demand conditions

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44CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Demand ConditionsTaiwan’s Relative Position

Demand ConditionsDemand

Conditions

Consumer Adoption of Latest Products 8

Extent of Regulatory Distortion 12of Competition

Demanding Regulatory Standards 22

Stringency of Environmental 21Regulations

Competitive Disadvantages Relative to GDP per Capita

Competitive Advantages Relative to GDP per Capita

Country RankingCountry Ranking

Note: Rank by countries; overall Taiwan ranks 21 (21 on Quality of Business Environment)Source: Global Competitiveness Report 2000

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45CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Finnish Wireless Cluster

! Finland is home to Nokia, the world’s most competitive handset company

! There are approximately 3,000 Finnish firms in telecom and IT related products and services

Related and Supporting Industries

Related and Supporting Industries

Factor (Input)

Conditions

Factor (Input)

ConditionsDemand

ConditionsDemand

Conditions

! A history of competition in telecommunications services throughout the 20th century

! Early to deregulate in telecom related industries

! More than 100 local operators

! Active local rivalry in wireless communications

Context for Firm

Strategy and Rivalry

Context for Firm

Strategy and Rivalry

! World’s most sophisticated consumers

! 70 percent penetration of mobile phones (20 percent of households have abandoned wireline phones)

! First country to allocate licenses for 3rd generation wireless networks (3 competitive groups)

! Heavy usage of short message services

! Finland is a test market for WAP applications

! Substantial public investmentin telecommunications-related R&D, with a focus on wireless technology

! Significant local venture capital for mobile applications

! Finland is becoming an international center for WAPdevelopment (e.g., Hewlett Packard, Siemens)

Source: “The Economic Impact of Third-Growth Wireless Technology,” U.S. Council of Economic Advisors, October 2000Sou

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46CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Environmental Regulation and Competitiveness

• Competing based on weak environmental standards perpetuates low incomes

• Corporate pollution is a sign of inefficient and unproductive use of resources

Firm• Inefficient extraction of resources• Incomplete material utilization• Unnecessary waste products• Unnecessary energy use• Unproductive land use

Customer• Usable materials in products that

are discarded • Products that use energy

inefficiently • Discarded or unnecessary

packaging• The need to control or treat pollution causes companies to perform activities

that add cost but create no customer value- e.g., handling, storage, processing, disposal

• Pollution is a reflection of unsophisticated technology and weak management

• Strict environmental regulation stimulates the upgrading necessary to achieve advanced economic development

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47CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Taiwan’s Economic Agenda in 2001

I. Addressing some chronic weaknesses– Improve physical infrastructure– Upgrade domestic financial markets– Increase transparency, openness and legal accountability– Boost the efficiency of domestic industries

II. Making the transition to a true Innovation-driven economy– Transform company strategies– Upgrade Taiwan’s scientific and technological capacity– Upgrade the quality of human capital– Create advanced demand conditions– Encourage private sector-led cluster development– Widen the base of cluster in the economy

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48CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Equipment Suppliers

(e.g. Oil Field Chemicals,

Drilling Rigs, Drill Tools)

Specialized Institutions (e.g. Academic Institutions, Training Centers, Industry Associations)

SpecializedTechnology

Services

(e.g. Drilling Consultants,

Reservoir Services, Laboratory Analysis)

Subcontractors

(e.g. Surveying,Mud Logging,Maintenance

Services)

BusinessServices

(e.g. MIS Services,Technology Licenses,

Risk Management)

Houston Oil and Gas Cluster

OilTrans-

portation

OilTrading

OilRefining

Oil Retail

Marketing

OilWholesaleMarketing

OilDistribution

GasGathering

GasProcessing

GasTrading

GasTransmis-

sion

GasDistribution

GasMarketing

Oil & Natural GasExploration & Development

Oil & Natural Gas Completion &

Production

Upstream Downstream

Oilfield Services/Engineering & Contracting Firms

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49CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Established Clusters

• Electronics

• Plastics

• Textiles and apparel

Other Clusters

?

Taiwanese Clusters

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50CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Public / Private Cooperation in Cluster UpgradingMinnesota’s Medical Device Cluster

Context for Firm

Strategy and Rivalry

Context for Firm

Strategy and Rivalry

Related and Supporting Industries

Related and Supporting Industries

Factor(Input)

Conditions

Factor(Input)

ConditionsDemand

ConditionsDemand

Conditions

• Joint development of vocational-technical college curricula with the medical device industry

• Minnesota Project Outreach exposes businesses to resources available at university and state government agencies

• Active medical technology licensing through University of Minnesota

• State-formed Greater Minnesota Corp. to finance applied research, invest in new products, and assist in technology transfer

• State sanctioned reimbursement policiesto enable easier adoption and reimbursement for innovative products

• Aggressive trade associations(Medical Alley Association, High Tech Council)

• Effective global marketing of the cluster and of Minnesota as the “The Great State of Health”

• Full-time “Health Care Industry Specialist” in the department of Trade and Economic Development

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51CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

KnowledgeCreation

KnowledgeCreation

HealthcareHealthcare FinancialServices

FinancialServices

InformationTechnologyInformationTechnology

ApparelTextiles and

Footwear

ApparelTextiles and

Footwear

MarineMarineTourism andLeisure

Tourism andLeisure

PolymersPolymers

MetalworkingMetalworking

Specialty Paper

Specialty Paper

EnvironmentalProducts and

Services

EnvironmentalProducts and

Services

Massachusetts ClustersWidening the Cluster Base

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52CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Organizing for CompetitivenessCommonwealth of Massachusetts

• Cost of Doing Business

• Financing of Emerging Companies

• Health Care Restructuring

• Revitalizing Western Massachusetts

• International Trade

• Marketing Massachusetts

• Tax Policy and Capital Formation

• Technology Policy and Defense Conversion

• Advanced Materials• Biotechnology and

Pharmaceuticals • Defense• Marine Science and

Technology• Medical Devices• Software• Telecommunications• Textiles

Issue GroupsIssue Groups Industry Cluster Working Groups

Industry Cluster Working Groups

Governor’s Council on Economic Growth and Technology

Governor’s Council on Economic Growth and Technology

Functional Task ForcesFunctional

Task Forces

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53CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Taiwan’s Economic Agenda in 2001

I. Addressing some chronic weaknesses– Improve physical infrastructure– Upgrade domestic financial markets– Increase transparency, openness and legal accountability– Boost the efficiency of domestic industries

II. Making the transition to a true Innovation-driven economy– Transform company strategies– Upgrade Taiwan’s scientific and technological capacity– Upgrade the quality of human capital– Create advanced demand conditions– Encourage private sector-led cluster development– Widen the base of cluster in the economy– Shift the role of government

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54CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

1. Establish a stable and predictable macroeconomic, political, and legal environment

2. Improve the availability, quality, and efficiency of general purpose inputs, infrastructure, and institutions

3. Set overall rules and incentives governing competition that encourage productivity growth

4. Facilitate cluster development and upgrading

5. Create an explicit, ongoing process of economic change and competitive upgrading which informs citizens and mobilizes the private sector, government at all levels, educational and other institutions, and civil society.

Appropriate Roles of Government in Economic Development

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55CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

• Public sector investment to stimulate the economy• Direct loans, tax relief, and export processing zones• “Job creation program” to attempt to create 44,000 new regional

jobs • ‘Special’ measures of the Cabinet’s Financial and Economic Task

Force:− Guarantee to keep tax rates stable for 4 years− Rescind the 2% business tax on banks− Enlarge SME Credit Guarantee Fund and provide preferential loans− Encourage the entry of international asset management companies to

help speed up financial sector modernization− Assure reliable supplies of power and water− Allocate funds to ensure availability of land in industrial zones− Assist traditional industries and SMEs with upgrading and restructuring− Enhance local workforce skills and import foreign labor

Recent Taiwanese Economic Policies

Source: ROC Government Reports

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56CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Government Policy Towards Employment

• There is no direct and easy answer to job creation; short-term solutions are costly and do not often succeed in the long run

Job Creation strategy

• Subsidies to create jobs- Wage subsidies- Foreign Direct Investment

subsidies

• Jobs are costly and often unsustainable

Job Creation strategy

• Subsidies to create jobs- Wage subsidies- Foreign Direct Investment

subsidies

• Jobs are costly and often unsustainable

Competitiveness strategy

• Creating the conditions for productivity and cluster development

- Improving the efficiency of infrastructure

- Cluster-based training- Improving the flexibility of labor

markets

• Healthy clusters generate competitive jobs that are sustainable

Competitiveness strategy

• Creating the conditions for productivity and cluster development

- Improving the efficiency of infrastructure

- Cluster-based training- Improving the flexibility of labor

markets

• Healthy clusters generate competitive jobs that are sustainable

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57CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

-12

-8

-4

0

4

8

12

16

20

24

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001

Public Sector Balance / GDP

Tax Revenue / GNP

Taiwan’s Tax Revenues

Source: ROC Government National Statistics, May 2001.

Percent of GDP

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58CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Finland Ireland US TAIWAN

Tax Revenues As Percentage Of GDPSelected Countries, 1998

Source: ROC Government National Statistics, OECD

Tax revenues share of GDP

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59CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Cluster Policy versus Industrial Policy

Industrial Policy

Industrial Policy

Cluster-basedPolicy

Cluster-basedPolicy

• Target desirable industries / sectors

• Focus on domestic companies

• Intervene in competition (e.g., protection, industry promotion, subsidies)

• Centralizes decisions at the national level

• All clusters can contribute to prosperity

• Domestic and foreign companies both enhance productivity

• Relax impediments and constraints to productivity

• Emphasize cross-industry linkages / complementarities

• Encourage initiative at the state and local level

Distort competition Enhance competition

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60CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Taiwan’s Economic Agenda in 2001

I. Addressing some chronic weaknesses– Improve physical infrastructure– Upgrade domestic financial markets– Increase transparency, openness and legal accountability– Boost the efficiency of domestic industries

II. Making the transition to a true Innovation-driven economy– Transform company strategies– Upgrade Taiwan’s scientific and technological capacity– Upgrade the quality of human capital– Create advanced demand conditions– Encourage private sector-led cluster development– Widen the base of cluster in the economy – Shift the role of government

III. Defining Taiwan’s economic relationship with China

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61CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

0%

5%

10%

15%

20%

25%

30%

35%

-4% -2% 0% 2% 4% 6% 8% 10% 12%

Taiwan’s Export Destinations1995 to 2000

Share of Taiwan’s total

exports in 2000

Export growth CAGR,1995 - 2000

Taiwan average export growth 1995-2000: 6.1%

Note: Size of bubble is $ volume of exports to destination countrySource: Taiwan National Statistics

USA

Singapore

Hong Kong / China

Japan

ThailandMalaysia

S Korea

European Union

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62CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999

Exports

Imports

Taiwan’s Trade With China $M

US

Source: Taiwan National Statistics

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63CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

• The economic relationship with China will inevitably be important– Common language – Strong historical ties– Strong personal ties through family relationships and migration– Substantial economic presence of Taiwanese companies in China

• The key question is what kind of relationship it will be

• Taiwan’s goal should be to create a mutually beneficial relationship that supports Taiwan’s higher standard of living

• Taiwan needs to define a unique role vis-à-vis China that– Builds on its distinctive strengths – Offsets China’s weaknesses and rigidities

Taiwan’s Economic Relationship To China

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64CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

• A unique position builds on specialization in areas where Taiwan can give China access to its competitive advantages

– In clusters where Taiwan will for the foreseeable future provide a more conducive environment than China

– In parts of the value chain where Taiwan has developed unique advantages that China will have difficulty replicating

Economic Relationship To ChinaCriteria for Mutually Beneficial Roles for Taiwan

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65CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Role in the Value Chain• R&D and Design

– For the foreseeable future, Taiwan should offer a better R&D infrastructure and more conducive environment for innovation than China

– Taiwan can play this role combined with manufacturing activities located on the mainland and provide a competitive advantage to the region

• Sophisticated Services– Taiwan can develop its professional services for China’s export industries

Complementary Fields of Specialization

• Education and Training– Taiwan can improve its management education capabilities to educate the business

leaders of the region– Taiwan can build on its science and technology base to become the center of

science education in the region• Media/Entertainment

– Taiwan’s more liberal media environment gives it the potential to become a media/entertainment/publishing-hub for the region

Economic Relationship To ChinaIllustrative Roles for Taiwan

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66CAON Taiwan Presentation 07-31-01 CK Copyright © 2001 Professor Michael E. Porter

Economic Transition And Relationship To ChinaReinforcing Agendas

Transition to an Innovation-driven

Economy

Economic relationship to

China

Proximity to China increases the pressure on Taiwan to move from the Investment-

driven to the Innovation-driven stage

Successful transition to the Innovation-driven stage makes a mutually beneficial relationship to

China more likely