The Community Manager Challenge
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Transcript of The Community Manager Challenge
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Lovisa A. Williams
@LovisaTalk
U.S. Department of State
27 July 2011
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Official Social Media Sites
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48 Flickrsites/groups
88 Twitter feeds 11 official personal
feeds
76 YouTube channels 245 Facebook pages1 Second Life Island
27 blogs
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3chany14
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Government 2.0
Gov 2.0 – Ideals we strive for using Web 2.0 thinking and tools; provide better services to citizens
Open Government Directive -transparent, participatory, and collaborative
Photo by stefrich823
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Community Management
An Enterprise Wide Mindset
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Supporting Community Managers
The Social Media Hub
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Community Management Trinity
Evaluation
Engagement
Strategy
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Strategy
iStock Photo
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Community Analysis
Community Management
Evaluation
Crisis Communications
Social Media Strategy
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What not to do!
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Engagement
iStock Photo
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U.S. Embassy Wellington
Multiple methods to engage
with people
Use of third party
content
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U.S. Embassy Pretoria
Third Party Content
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U.S. Department of StateWhat’s wrong
with this?
What’s wrong with this?
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Video Contests
http://www.videochallenge.america.gov/
http://connect.state.gov/
2020
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Transparent Feedback Loop
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Challenges
Impersonation of U.S. Government
Intelligence Operatives
Trolls
Crisis Communications
Remote Management
Legal & Policy issues
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Evaluation
iStock Photo
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Analytic Tools
•Facebook Insights•Hootsuite•Compete
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Sentiment Analysis?
And More…
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Contact Information
Lovisa A. Williams
@LovisaTalkhttp://lovisawilliams.wordpress.com