The Official Newspaper, Diocese of Colorado Springs.

69,000 Adult Readers

“Most Trusted” Publication

Home Delivered via U.S. Postal Service

Who Are We?

Our Reputation

Loyal – Herald readers are loyal and involved with their newspaper.

Respectful - Our readers respect the Herald for its insightful coverage. They know that the Herald provides information they cannot find elsewhere.

Trusting – Research shows that our readers place the Herald first among newspapers for advertising that they “trust”.

Research Reflects

Our readers rank far above the national average in all of the

preferred/upper demographic and buying behavioral groups.

The Big Two

Index

Household Income:

Over $75,000 132

Over $100,000 148

Over $150,000 167

Education:

Some College 142

4 Year degree or more 188

Property Owners

87% of Herald Readers Own Residences

Index

Own Homes 133

Timeshare Agreements 250

Ready Buying Power

Herald Readers Have It

Index

Own/Use:

American Express Cards 133

Visa Credit Cards 139

Mastercard Credit Cards 143

Discover Credit Cards 165

On the Go

Herald Readers Travel

Index

Own Valid Passports 232

Foreign Trips 159

Domestic Trips 119

Go on Sea Cruises 338

Financial Activists

Insured, Invested, Secured Index

Checking Accounts 123 Savings Accounts 148 401(k) or 403(b) Plans 200

Mutual Funds 176 Money Market Funds 418 Homeowners Insurance 141 Auto Insurance 114

Health Conscious

Aware, Prepared, Able

Index

Life Insurance 120 Medical/Hospital Insurance 128 Dental Insurance 247

Vision Care Insurance 266 Disability Insurance 137 Convalescent Care Insurance 423

Hi Tech Users

Active, Involved, In-Touch

Index

Personal Computer/Laptop 110

Computer at Work 113

Banking Online 278

And More!

Herald Readers Are:- Twice as likely to dine out regularly

- More apt to be in top management

- More likely to be married

- More apt to have large families

- More likely to live in larger homes

- More apt to own second homes

Our Readers Buy More of Everything!

Cost-Return Ratio

Highest Quality, Lowest Price

Compare Our CPM To Any Other

We Are Your Best Buy!

Cost-per-Thousand

Size Times CPM

¼ page 1 $7.17

24 $3.59

Full page 1 $19.56

24 $9.78

What We Do

All We Do:

Communicate Your Message, Your Proposition

Deliver Prosperous and Active Audience

Fill the Need for Your Very Best ROI

Highest Quality, Lowest Price!

Too3

69,000 Adult Readers

Home Delivered, Every Issue

Simply:

Too Big

Too Good

Too Important

to Ignore!