Proprietary & Confidential

THE COLLECTIVE MARKETING & PROMOTION

PLAN

Proprietary & Confidential

OBJECTIVES

• Drive awareness, sampling and ratings for The Collective

• Effectively communicate the cutting edge, trend-setting essence of The Collective in

unique and unconventional ways

• Increase the visibility of The Collective in unique and unconventional ways

• Leverage the marketing power and brand equity of VEVO to drive awareness, interest and

tune-in to The Collective

MARKETING STRATEGY

Proprietary & Confidential

MARKETING STRATEGY ALIGN AND INTEGRATE RESOURCES TO DRIVE AWARENESS, SAMPLING AND RATINGS.

PRESS LAUNCH PARTY

NATIONAL PR

LOCAL MARKET PR

NUVOtv DIGITAL

VEVO PARTNERSHIP

VINE PARTNERSHIP

COLLECTIVE

TASTEMAKERS

RADIO SYNDICATION

THE

COLLECTIVE

Proprietary & Confidential

TARGET AUDIENCE:

- Cutting edge music, entertainment and style enthusiasts

- Indie cool curiosity seekers

- VEVO digital community

- Tastemakers’ fans and followers

KEY BENEFIT:

Every week, The Collective delivers an unparalleled opportunity to discover and experience leading-edge trends and innovative work in music and entertainment.

REASONS TO BELIEVE THE KEY BENEFIT: - Talent - the authentic expertise and artistic credibility of the hosts and tastemakers

- Topics - the segment features

- VEVO – the brand recognition as the digital go-to source for all things music

TONE & MANNER: Indie-cool, authentic, musically inspired and infused

CREATIVE STRATEGY

Proprietary & Confidential

PRESS LAUNCH PARTY • Support two cutting-edge NUVOtv originals: The Collective and Nu Point of View

• “Happening” LA location: Siren Studios, Hollywood

• Media event to raise awareness of NUVOtv’s new series produced by Nuyorican Productions

• Live stream event to VEVO YouTube channel

• Secure national television to cover event and promote premiere of these unique originals

• Create opportunities to service event coverage and photos to weekly publications

NATIONAL PR • Across all outlets, lead with cutting-edge outlets, follow with general market

• Secure interest from national talk and entertainment news shows

• Secure series coverage and talent interviews in national entertainment print and online publications

• Secure talent interviews on nationally syndicated radio programs

•

LOCAL PR • Garner interest from local markets via Tastemaker hometown stories

• Secure coverage in local newspapers, online publications, radio and television outlets

• Continue on-going local story pitches during run of series to maintain momentum

PRESS

Proprietary & Confidential

DIGITAL MARKETING STRATEGIES • Drive tune-in for series through show segment sampling

• Promote cutting-edge trends in all categories via digital and social

• Build a young vibrant community of users that identify with the tastemakers

MYNUVOTV.COM ONLINE & MOBILE MICRO-SITE • Utilize The Collective to launch a robust lifestyle, music and events digital hub

• “A Day in the Life” tastemaker features showcasing each talent

– Showcase their blogs

– Exclusive interviews

– Events coverage

– Strong social media integration

SOCIAL MEDIA ENGAGEMENT • Hyper-focus on NUVOtv and tastemaker engagement across all social platforms

– Twitter & Facebook sponsorships

– Strong Instagram integrations

DIGITAL

Proprietary & Confidential

VEVO

• Featured segments from The Collective aired and promoted on VEVO website and VEVO YouTube channels

• VEVO brand integration into all NUVOtv marketing and promotions for The Collective

• Partner to develop digital cross-promotions – Leverage music content provided by VEVO

– Co-branded event opportunities

VINE

• Explore tastemaker and trends driven short video features exclusive to VINE

• Yesi Ortiz to lead (15K followers)

PARTNERSHIPS

Proprietary & Confidential

• Position the tastemakers as signature NUVOtv talent through unique features across on-air and digital platforms

• Leverage the tastemaker’s media platforms and partnerships to secure cross-promotional opportunities

• Organically interact with the tastemaker’s social networks to drive engagement and promote tune-in for The Collective

THE TASTEMAKERS

Proprietary & Confidential

• Goal: National distribution with concentration on top 12 Hispanic DMAs

• Agreement with Stardome Media – Leader in radio syndication for Hispanic content with strong relationships with top station groups like Westwood One and Clear Channel

• Content: Tastemaker “trend spotting” short form (2 – 5 minutes)

• Organically interact with the tastemaker’s social networks to drive engagement and promote tune-in for The Collective

• Content bookended by promotion for The Collective on NUVOtv

RADIO SYNDICATION

Proprietary & Confidential

2/12 The Collective series launch kick-off meeting

Tastemaker marketing, promotion and engagement planning discussion

2/18 Press Launch Party

Begin on-going TV, Print & Online Press outreach

2/21 Launch NUVOtv on-air and digital promotion

Launch tastemaker social engagement

3/6 Series premiere

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