the clientis always

right, right?

The usual suspects!

Redesign our Logo!

The Panda Company

Methodology

1. Why? - Always *ask* and *understand*

2. Make Well Researched Design Decisions- Use science and theory to your advantage

3. Only show the great stuff- if you can’t defend it, don’t show it!

A designer is a problem solver not an executer

• Separate *Symptoms* from *Causes*

• Often there are significant differences between what a client needs, what they request, and what is understood and designed.

Avoiding Common Mistakes

Get Solid Feedback

Solution or Problem?

Defending or Defensive?

Gestalt

Inside out vs outside in

Form follows Function

Thank You!