INTELLECTUAL PROPERTY

“The Chinese stole my stuff! They just drove

down the road, passed our factory, and copied

our trademark. It took us two and a half years and $5,000 to get it back,”

said one executive. –p.57

INTELLECTUAL PROPERTY inventions or other discoveries that

have been registered with government authorities for sale or use by their ownerspatent trademarkcopyright (look in book)

PATENT the official legal right to

make or sell an invention for a particular number of years

patent registration in the U.S. NO protection in other countries

register all IP rights in each country you plan to do business

registration is EXPENSIVE

TRADEMARK a name or a symbol which is put on a

product to show that it is made by a particular producer and which cannot be legally used by any other producer

less costly and time consuming than patent registration

COPYRIGHT the legal right to control the production

and selling of a book, play, film, photograph or piece of music

look in book for example