The Changing Face of Today's Retail Consumer
-
Upload
red-hot-penny -
Category
Technology
-
view
286 -
download
3
description
Transcript of The Changing Face of Today's Retail Consumer
![Page 1: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/1.jpg)
Full Service Ecommerce Agency
![Page 2: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/2.jpg)
We help our customers be more successful online
![Page 3: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/3.jpg)
Today’s retail consumer is
changing
![Page 4: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/4.jpg)
1st wave
![Page 5: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/5.jpg)
“Any customer can have a car painted any colour that he wants
so long as it is black.”
(Henry Ford, 1909)
![Page 6: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/6.jpg)
2nd wave
![Page 7: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/7.jpg)
“I Want It Now”
![Page 8: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/8.jpg)
But what do these
consumers want?
![Page 10: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/10.jpg)
Mobile devices
![Page 11: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/11.jpg)
Showrooming
![Page 12: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/12.jpg)
Social media
![Page 13: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/13.jpg)
Peer reviews
![Page 14: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/14.jpg)
The distinction between online & offline is no
longer clear
![Page 15: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/15.jpg)
Say hello to Generation Z…
![Page 16: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/16.jpg)
They are the ‘digital natives’
![Page 17: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/17.jpg)
They have never known a life without
![Page 18: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/18.jpg)
They are more comfortable talking online than they are
face-to-face
![Page 19: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/19.jpg)
Social media and digital communication is part of their
daily life
![Page 21: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/21.jpg)
Are you part of the
conversation?
![Page 22: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/22.jpg)
What does this mean?
![Page 23: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/23.jpg)
Consumer powermeans power to the people
![Page 24: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/24.jpg)
The ones that didn’t make it
![Page 25: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/25.jpg)
“It is not the strongest of the species
that survives, nor the most intelligent
that survives. It is the one that is the
most adaptable to change.”
(Charles Darwin)
![Page 26: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/26.jpg)
Back to basics
![Page 27: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/27.jpg)
Why should I buy from
you?
![Page 28: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/28.jpg)
Can you answer these questions?
1. Who are you and what do you do?
2. What problem do you solve?
3. How are you different?
4. Why should I buy from you?
![Page 29: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/29.jpg)
Do you know who I
am?
![Page 30: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/30.jpg)
Julia, 32
![Page 31: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/31.jpg)
Are you relevant?
![Page 32: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/32.jpg)
Engage with your audience
![Page 33: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/33.jpg)
Make it easy for them to buy from you
![Page 35: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/35.jpg)
Retail Is Changing…
![Page 36: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/36.jpg)
![Page 37: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/37.jpg)
![Page 38: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/38.jpg)
![Page 39: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/39.jpg)
![Page 40: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/40.jpg)
![Page 41: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/41.jpg)
![Page 42: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/42.jpg)
Are you ready?
![Page 43: The Changing Face of Today's Retail Consumer](https://reader037.fdocuments.net/reader037/viewer/2022110309/558cd995d8b42a816a8b4627/html5/thumbnails/43.jpg)
Thank YouYou can also register to receive our regular retail
insight newsletter
Contact us at www.metakinetic.comOr tweet us @metakinetic
Copyright © 2013 Metakinetic Ltd. All Rights Reserved