The Chamber News - april

A publication of the Grand Rapids Area Chamber of CommerceApril 2012 | Vol. 12 | No. 04

InsideThis Issue Ribbon Cuttings - 3Second Stage Business Growth - 6 Upcoming Events - 9Newsflashes - 10

The 2011 EPIC Award Recipients pose for a photo after the ceremony. (l to r) Twayne Howard & Birgit Klohs of The Right Place, Inc., Ross Timyan of Crystal Clean Automotive Detailing, Dan Barcheski of Axios Incorporated, Michael Verhulst and Bill VanderVelde of Summit Landscape Manage-ment, Mary Reagan of Reagan Marketing + Design and Walt Gutowski, Jr. of Swift Printing & Communications. Photo courtesy of Tiberius Images, www.tiberiusimages.com.

Supporting Small Business is Vital to our Economic Growth Small business is big business. They are the life-blood of the economy and help our community stand apart from the competition. That’s why so many people, including the governor, are now recognizing that small businesses play a significant role in our economic recovery and growth.

At the state level, we’re starting to see government implement its economic gardening agenda, a prior-ity for Governor Snyder. The concept here is simple: instead of only going out and trying to attract large, existing businesses to move here, we focus more energy on small businesses and entrepreneurs in our state. We want these folks to stay here and grow.

We’re also seeing consumers and businesses pay attention and understand this principle as well. It seems like everywhere you go now you find “buy

Continued on page 6

2012 EPIC Awards Set for May 16!

Mark your calendar for the 2012 EPIC Awards! EPIC, which stands for Entrepre-neurial, Progressive, Innovative and Col-laborative, recognizes businesses and individuals who support the community, demonstrate growth, are innovative, and have worked with others as mentors and collaborators. This year’s awards dinner will be held Wednesday, May 16 from 5:30 – 8 p.m. at the Frederik Meijer Gar-dens & Sculpture Park.

Continued on page 3

By: Rick Baker, President and CEO, Grand Rapids Area Chamber of Commerce

Continued on page 7

Each year the Chamber plays a pivotal role in developing business. We help entrepre-neurs tackle the learning curve that comes with starting a business. We work on an individual basis with business owners to connect them to experienced professionals and resources for business plan development, suppliers, and more.

When seeking to grow your business, the Chamber should be your first resource stop. Through our business growth services, we have staff that can answer your business development questions, and even point you in the right direction with how to find fi-nancial funding, business consulting, workshops and other community organizations that could benefit you in taking your business to the next level.

Partner with the Chamber to Grow Your Business

2 April 2012 | Issue Sponsor: Huntington Bank grandrapids.org

CHAMBER NEWS & NOTES

(l to r) Shelley Irwin, Stacie Behler, Doreen Bolhuis, Janet Mason, Sonya Hughes, and Meg Goebel

Chamber Women Recognized as Influential Women in West Michigan by the GRBJ

On March 7, 2012, Sonya Hughes, our Vice President of Diversity and Community Initiatives and board members Stacie Behler, Doreen Bolhuis, Meg Goebel, Kim Horn, Shelley Irwin, Birgit Klohs and Janet Mason were recognized as some of the 50 Most Influential Women in West Michigan by the Grand Rapids Busi-ness Journal. We congratulate them for receiving this deserving recognition and appreciate all they do to support the Chamber and the Grand Rapids business community!

Join Us in Washington, D.C. for America’s Small Business Summit

Gather and rally with over 700 businesses and chamber as-sociation executives from across the nation at the Ameri-ca’s Small Business Summit to promote pro-business poli-cies and advocate for resources to grow and create jobs. The Summit is being held May 21-23, 2012 and speakers in-clude James Carville, Mary Matalin and Gary Vaynerchuck. Registration rates for Chamber members are $450. Please visit www.grandrapids.org for more information.

Local Businesses Recognized as Top Companies to Watch in Michigan

Chamber members Axios Incorporated, Criterion, Crystal Clean Auto Detailing LLC, CURO, DeWys Manufacturing, Inc., Optimal Solutions Inc., Proos Manu-facturing, Inc. and Worksighted Inc. have been named among the top 50 “Michigan Companies to Watch in 2012.”

Companies to Watch is a unique awards program developed by the Edward Lowe Foundation to honor second-stage com-panies that demonstrate high performance in the marketplace and exhibit innovative products or processes. Honorees will be celebrated in May at the Michigan Celebrates Small Business gala.

Visit www.michigan.companiestowatch.org for more information or to submit a 2013 nomination.

Silent Observer has be-come a well recognized name, and a key player in solving crime in West Mich-igan for nearly 40 years. With a mission to stop, solve and prevent crime, Silent Observer is making the greater Grand Rapids area a safe place to live, work and play.

This past year was a record setting twelve months for Silent Observer, as it received nearly 2,000 tips—making it the high-est count in the organization’s history. Crime-solving tips from our own community led to over 150 arrests and more than 200 cases solved. Cases our police force would not have been able to solve without help from the public.

With its 2011 major successes, Silent Observer has proven once again that it’s effective and worthy of community support. To learn more or to share a crime tip, visit www.silentobserver.org.

Silent Observer Has Record High Year

3April 2012 | Issue Sponsor: Huntington Bankgrandrapids.org

RIBBON CUTTINGS

EPIC Awards, from page 1

Congratulations to the following members who celebrated grand openings, anniversaries and new additions! If you have an up-coming groundbreaking, grand opening, product launch event, or other reason to celebrate, visit www. grandrapids.org/ribbon-cuttings to see how we can help. We even bring the giant scissors!

Congratulations to Buffalo Wild Wings on the opening of their new downtown Grand Rapids location.

The Girls Scouts celebrated their 100 year anniversary with a bridging ceremony and ribbon cutting.

Central District Cyclery opened their new location in downtown Grand Rapids on Monroe Center NW.

The Chamber News Editorial Policy Articles written by outside authors do not necessarily reflect the view or position of the Grand Rapids Area Chamber of Commerce. The position of the Chamber will be clearly stated.

The Chamber reserves the right to reject advertising based on content and does not accept advertising that conflicts with a position of the Chamber.

The advertising of products and services in The Chamber News does not necessar-ily represent endorsement by the Grand Rapids Area Chamber of Commerce.

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The Chamber News (USPS 357-010) is published monthly by the Grand Rapids Area Chamber of Commerce, 111 Pearl St. NW, Grand Rapids, MI 49503. p: 616.771.0300 | f: 616.771.0318 | w: www.grandrapids.org Editor: Latricia Trice | 616.771.0332 | [email protected] Advertising: Leslee Fritz | 616.771.0357 | [email protected]

Second Class Periodical Postage Paid at Grand Rapids, MI. POSTMASTER: Send address changes to The Chamber News at the address above

Here are the seventeen finalists who are competing for the 2012 EPIC Awards:

Small Business of the Year (award sponsored by Meijer, Inc.): Criterion Manufactur-ing Solutions, Integrated Strategies, Inc., and SecurAlarm Systems, Inc.

Woman-Owned Business of the Year (award sponsored by Hun-tington Bank): Busy Bea’s Services, Inc., Media 1 and roi Design

Young Entrepreneur of the Year (award sponsored by Northwood University): Mark Van Holstyn (Mutually Human Software), Ryan Cook (Snap Fitness), and Molly Clauhs (The Silver Spork)

Minority-Owned Business of the Year (award sponsored by Warner Norcross & Judd LLP): Achievement Resources, LLC and Jim Roberts Enterprises, LLC

Excellence in Business: DK Security & Investigations, Michigan Blood, and Open Sys-tems Technologies

Non-Profit of the Year: Down Syndrome Association of West Michigan, Kids’ Food Basket, and YWCA West Central Michigan

All finalists will be highlighted, and the recipients for the six awards will be revealed at the EPIC Awards Dinner. Please contact Alexis Rangel at [email protected] or 616.771.0341 with questions or for more information. Register to attend at www.grandrapids.org/epic-awards or call 616.771.0303.

Special thanks to the 2012 EPIC Awards event sponsors: Blue Cross Blue Shield of Michigan, Meijer, Inc., Warner Norcross & Judd LLP, Huntington Bank, Northwood University, PNC, TDS, Steelcase Inc., Amway, Beene Garter LLP, Davenport Uni-versity, Priority Health, Grand Valley State University, Mercantile Bank of Michigan and Reagan Marketing + Design LLC.

Sponsorships opportunities are still available for this signature event. Contact Leslee Fritz at 616.771.0357 or [email protected] or visit www.grandrapids.org/epic-awards for EPIC Awards sponsorship information.

The Grand Coney celebrated the re-opening of their restaurant on Michigan Street NE.

4 April 2012 | Issue Sponsor: Huntington Bank grandrapids.orgMember FDIC. Huntington® is a federally registered service mark of Huntington Bancshares Incorporated. Huntington.® Welcome.TM is a service mark of Huntington Bancshares Incorporated. ©2011 Huntington Bancshares Incorporated.

STOP BY OUR NEWEST LOCATION ON

35 Michigan St. N.E. First Floor Downtown Grand Rapids(across from Helen DeVos Children’s Hospital)

Monday-Friday9:00am - 5:30pm616-242-4520


MEMBERS IN THE SPOTLIGHTThe Chamber News helps you get to know fellow members by profiling two organizations in each issue.

MICHIGAN DEALSMichigan Deals is a new website dedicated to providing busi-nesses with an easy, affordable solution to marketing and con-necting with consumers. Designed to showcase local Michigan businesses, it delivers an easy-to-use online platform for busi-nesses to promote, advertise and network with current and

potential customers. Businesses can upload pictures, coupons, vid-eo, special offers, an-nouncements, event in-formation and more.

The site also features a “Spend to Give” section that allows con-sumers to donate a portion of every purchase to a desired local charity. Additionally, Michigan Deals delivers a social dynamic for users to rate and review their experiences with local busi-nesses and create their own virtual coupon book based on likes and interests.

Dan DeKorne, President of Michigan Deals, finds great value in the Chamber’s member connection offerings. “The Chamber helps create a healthy business environment and is dedicated to working with their members and helping connect them. I specifically enjoy taking advantage of their Business Exchange Luncheons,” says DeKorne.

To learn more about Michigan Deals, check out their website at www.michigandeals.com.

METAL ART STUDIO FINE JEWELRYMetal Art Studio Fine Jewelry describes itself as a store where you will find designer jewelry you’ve never seen before, and also a studio where you can have a piece perfectly designed and custom made just for you.

Established in 1990 and located on Monroe Avenue in downtown Grand Rapids, they specialize in one of a kind, creative jewelry in all the precious metals, along with diamonds, gemstones, and pearls. They also have in-house jewelers to recondition, repair, or rebuild your favorite pieces and heirlooms.

At Metal Art Studio, there’s always something interesting be-ing designed, and they welcome you to stop by to see the latest artwork in progress.

Carol Wagen, CEO and co-owner of Metal Art Studio Fine Jewelry, uses her Chamber membership to connect with other members. “What I value most about being a Chamber member is my CEO Roundtable. I look forward to our month-ly meetings because they expose me to business issues out-side of my industry,” says Wagen. “When I host, I appreciate hearing ideas and suggestions from varying perspectives. It reminds me how diverse the clients are who come into my store.”

Visit www.metalartstudioinc.com for more information.


local” and “buy Michigan” campaigns. People understand that when they spend money with local, small businesses they’re taking a direct action to support the local economy and local jobs.

When given a choice, I think most people - and most businesses - would choose to buy from a local, small business if all other factors are equal. The main challenge consumers and business to business customers face is finding the right small business to meet their needs.

This year, the Chamber is developing new ways to put our expertise to work to help businesses make the right connections with potential suppliers in our community. We encourage you to do business with your fellow Chamber members. Visit our website at www.grandrapids.org for an online directory to get started on making your right connections.

Rick Baker, President & CEO of the Grand Rapids Area Chamber of Commerce

Second stage growth is critical for entrepreneurs because they face an entirely new set of challenges. What made a company successful in their first stage probably won’t make them successful in second stage. On the plus side, second-stagers have a proven product or service under their belts and have attracted initial customers, so sur-vival is no longer a daily concern. Yet second-stagers now face more strategic issues as they strive to gain a stronger foothold in the market and win more customers.

There are different questions you will need to ask yourself in regards to your business as you grow versus when you first started out. Instead of ask-ing yourself “can we make it?” you may start thinking, “how can we grow our company affordably?” Marketing chan-nels that generated initial growth may not be adequate to use for the next level. As the business is more recognized you may want to shift to enhanced advertis-ing and social media campaigns to gain increased visibility with potential cus-tomers.

Market dynamics is another challenge that can require second-stagers to tweak business models and restructure their organizations. As industries shift and the economy changes, businesses need to adapt to the changes in order to survive and grow. That could mean transitioning

Supporting Small Business, from page 1

Overcoming Second Stage Growth Challenges Adapted from “The Significance of Second Stage” by the Edward Lowe Foundation, www.edwardlowe.org/news/infoSheets.elf

your workforce either by expanding it or down-sizing. It might mean having to add new servic-es or divisions to meet the needs of your clients.

Personnel issues typically loom large in second stage. On one hand, companies have more cred-ibility and financial wherewithal, so it’s easier to attract employees. Yet finding people who pos-sess specific expertise — and fit into the com-pany’s culture — can be difficult. In addition, as staff expands, entrepreneurs need to bring on senior managers who can implement formal processes and procedures.

“While many entrepreneurs are born marketers and naturals at business development, manage-ment skills aren’t always part of their DNA,” says Dino Signore, Manager of Program Develop-ment at the Edward Lowe Foundation.

Managing growth is also critical dur-ing second stage. For example, if a software company suddenly brought on 10,000 software users, they would need staff to support the new custom-ers. And that would prompt a number of questions: How many support peo-ple do you need? Where do you find them? Should they be in-house or out-sourced?

Managing growth also means saying “no” to some deals that don’t make sense from a financial standpoint — even with long-time customers. Ini-tial clients can continue to see you as a start-up business — despite your growth and increased visibility in the market so it’s important to manage cli-ents’ expectations. You can give loyal customers a deal, but you can’t give them a deal that’s going to cost you. They need to be reminded that you’re a business and need to maintain your profit margins.

Taking your business from stage one to stage two is a huge step for entrepre-neurs, but with the right resources and tools, your business can see significant growth and create a win for you, your employees and the economy.


Milton Roye, President/CEO of ENERG Power Systems LLC, found the Chamber was exactly what he needed to take his company to the next level. “I started the company on the east side of the state and although the support was good, they just weren’t able to help me with my cus-tomers. I moved over here, became a member of the Chamber and they were able provide me with the in person introductions to the key people I needed to talk with,” said Roye. “I tell people all over the coun-try that being in Grand Rapids is going to be the key in growing our business substantially in the next five years.”

Another offering that is beneficial to members is the CEO and Management Roundtables, which connect executives to help generate company success. This is a unique, long-term opportunity for business leaders and management to meet with peers once a month to discuss opportunities or challenges within their companies, and to receive advice from those peers on the best course of ac-tion—think “Informal Board of Directors.” All discussion is completely confidential and each member of the roundtable has the opportunity to host a session, allowing the group to focus entirely on offering suggestions and solutions to you. Members from different-sized companies and different industries share their business experience and insight to benefit others.

Some CEO Roundtables continue on through the years together, based on the success they offer attendees. “My business has been transformed through my CEO Roundtable participation. I attribute much of Gymco’s business success to the skills, strategies, chal-lenges, and insights I have gained from my Roundtable colleagues throughout the past ten years,” says Doreen Bolhuis, President of Gymco, Inc.

For more information on our business growth services, CEO or Management Roundtables, or other business development offer-ings, please contact Janet Wyllie at 616.771.0331 or [email protected].

Starting up a company is no easy task. In fact, it can seem very overwhelming for most people. The good news is there is a resource you can tap into to help you along your business planning jour-ney.

SCORE Grand Rapids, locat-ed inside the Grand Rapids

Area Chamber of Commerce’s office, provides free and confidential business advice to entrepreneurs and small business owners in the Kent County area. SCORE counselors have many years of success-ful experience as business owners, business managers and senior executives in major corporations.

In addition to business counseling, SCORE offers low cost work-shops that provide an overview to starting and planning your business. These workshops cover a wide range of important top-ics from researching your idea, determining your market, analyz-ing your competition, preparing a budget and most importantly, preparing your business plan.

Get started on your business plan today, visit www.scoregr.org.

SCORE Big With Your Business Plan

TRANSFORMATION.NOT JUSTGRADUATION.With more than 180 programs that meet Michigan’s immediate needs, locations across the state and the goal of transforming students into professionals who can have an immediate impact, Ferris State University is a force in Michigan’s workforce.

Partner with the Chamber, from page 1


The Chamber Open, ‘Driving Your Business Foreward’

THE CHAMBER SCENEGrand Cultural Tour - March 14, 2012 New Member Connections - March 7, 2012

Attendees tour the Newcomers Exhibit at the Grand Rapids Public Museum.(l to r) Kristine VanNoord, Renwick Brutus, Kellie Norton, Gina Bivins.

The Chamber Open is one of the most popular annual events on the Chamber’s calendar. The event attracts a wide range of decision makers and community leaders while providing an opportunity to play 18 holes of extraordinary golf.

This year’s outing will be held at Saskatoon Golf Club, and will feature varied levels of challenge on four uniquely different nines. Named a “Best Place to Play 2008-2009” by Golf Digest, this 36-hole championship course has long been a Grand Rapids’ favorite.

Join us for a day of networking on the greens, food, prizes, and fun!

Date | June 14, 2012Time | 9:00 a.m. - 6:00 p.m.Location | Saskatoon Golf Club, 9038 92nd St. SECost | $150 per member/future member

Looking for more exposure for you or your business? Sponsorship opportunities are available for this event. The benefits of sponsorship are numerous, and the investment levels have been designed to fit all budgets to help make your company’s products and services visible! Contact Leslee Fritz at 616.771.0357 or [email protected] for more information.

Questions about the event? Contact Wes Trimpe at 616.771.0342 or [email protected].

Chamber member, Tim Dolphin, chats with new member Amelea Pegman.

Cultural tour attendees make a stop at Basilica of St. Adalbert, a cultural cornerstone of the Grand Rapids Polish Community.

Over 70 members attended the New Members Connection Breakfast at Kent country club.

The Chamber Open presented by:


Upcoming Chamber events - register today! To Register Unless otherwise noted, register for events at www.grandrapids.org/events. Or, call the RSVP hot line at 616.771.0303 (please have your credit card information handy when you call). Questions about events? Call 616.771.0300. Special needs: Vegetarian meals are available, please let us know your dietary requirements when registering. Reasonable arrangements for people with disabilities will be made if requested in advance. Registration and Cancellation Policy: Prepayment of events is required and guarantees a reservation. Cancellations must be received at least two business days prior to an event to be eligible for a full refund. No-shows will be billed.

April

3 | Living on Borrowed Time: Solving America’s Debt CrisisAs the federal deficit continues to climb above $15 tril-lion, it will have a dramatic impact on all aspects of our economy. Former U.S. Comptroller and current President and CEO of Comeback America, David Walker, will speak to how we accumulated this much debt and will give practical common sense answers on how to address the deficit.Time | 11:30 a.m. - 1:30 p.m. Location | Ambassador Ballroom, Amway Grand Plaza Hotel, 187 Monroe Ave. NWCost | $50/Member, $75/future member

5 | Hiring Our HeroesFree one-of-a-kind hiring fair for veterans, servicemen and women currently serving and their spouses. Time | 1:00 – 4:00 p.m. Location | Grand Valley National Guard Armory, 1400 44th Street NW Cost | Free

11 | Athena Stylish Soiree Scholarship FundraiserNeed a girl’s night out? Grab your co-workers, girl-friends, or just come by yourself and join us for a Stylish Soiree to support the ATHENA Scholarship Fundraiser. Time | 5:00 – 7:30 p.m.Location | i3 Business Solutions, 560 5th St. NW, Suite #404 Cost | $20 in advance or $25 after 5 p.m. April 9thSponsored by:

12 | Business Exchange LuncheonThe Chamber’s #1 networking event!Time | 11:30 a.m. – 1:30 p.m.Location | Thousand Oaks Golf Course, 4100 Thousand Oaks Dr.Cost | $18/member-early registration, $23/

May2 | New Member ConnectionsBegin your involvement with the Chamber by networking with other new members!Time | 11:30 a.m – 1:00 p.m. Location | Noto’s Old World Italian, 6600 28th St. SE Cost | Free for new members (in first year of membership), includes lunch. To RSVP, contact Mark Allen at [email protected] or 616.771.0348(online registration is not available).Sponsored by:

9-11 | Inside Grand RapidsGain invaluable insight as you examine diverse topics at this two and a half day accelerated community orientation program that makes Grand Rapids the classroom. Time | Wednesday, 5:30 – 8:00 p.m.; Thursday – Friday, 7:30 a.m – 5:30 p.m To register, contact Lizzie Williams at [email protected] or 616.771.0334.Sponsored by:

10 | Business Exchange LuncheonTime | 11:30 a.m. – 1:30 p.m.Location | Stonewater Country Club, 7111 Kalamazoo Ave. SE Cost | $18/member-early registration, $23/member after 5 p.m. May 4, $23/future members (may only attend once)

16 | EPIC AwardsJoin us in celebrating the EPIC Award finalists and find out who the recipients for each award category will be! Time | 5:30 – 8:00 p.m. Location | Frederik Meijer Gardens & Sculpture ParkCost | $60/members, $85/future members, $750/ corporate table of 10

21 | Public Policy Breakfast with LegislatorsTime | 7:30 – 9:00 a.m.Location | TBDCost | $15/member-early registration by 5 p.m. May 16 $20/future members Sponsored by:

22-23 | Facing RacismTime | 8:00 a.m. – 4:30 p.m. Location | Hope Network, 755 36th St. SE Cost | Members: $200/person non-profit organizations, $300/person for-profit. $50 additional charge for future members.

member after 5 p.m. April 6, $23/future members (may only attend once)Sponsored by:

19 | Politics & Pints Network with elected officials and learn how you can become more engaged in the political process.Time | 5:00 – 7:30 p.m.Location | LaFontsee Galleries, 833 Lake Dr. SE Cost | $20Sponsored by:

19 | Teaming on Federal ContractsJoan Epperson, Global Business Solutions & Assoc., LLC, will present on the benefits of teaming with other busi-nesses, as well as provide information on how to apply for classes that could help prepare you to bid for federal contracts.Time | 8:00 – 9:00 a.m. Location | Chamber Office, 111 Pearl StreetCost | Free, but registration is required.

23 | Public Policy Breakfast with LegislatorsMeet your elected officials and voice opinions on issues that affect your bottom line!Time | 7:30 – 9:00 a.m.Location | Amway, 7575 Fulton St., AdaCost | $15/member-early registration by 5 p.m. April 18 $20/future membersSponsored by:

24 | West Michigan World Trade AssociationJoin the WMWTA in welcoming Martin J. Andree, Koeze Company as he presents, “Russia: Peanut Butter for the Masses” Time | 5:30 p.m. Cocktails 6:15 p.m. Dinner & SpeakerLocation | Watermark Country Club, 5500 Cascade Rd SECost | $35 WMWTA members; $50 future WMWTA members

26-27 | Facing Racism Intensive two-day Institute for Healing Racism Program that works to eliminate individual and institutional racism.Time | 8:00 a.m. – 4:30 p.m.Location | Fishbeck Thompson Carr & Huber. 1515 Aboretum Dr. SE Cost | Members: $200/person from nonprofit organizations, $300/person from for- profit. $50 extra for future members.


NewsflashesNewsflashes is a feature of the Chamber News that recognizes Chamber members’ new products or services, new or promoted em-ployees and recognition that they have received. E-mail press releases to [email protected]. Dead-line: first Friday of each month.

The Association of Corporate Growth of W. MI recently announced ADAC Automotive the winner of its ninth annual Outstanding Growth Award. ADAC Automotive is a privately held tier-one automotive parts supplier.

a.j. Veneklasen is pleased to announce the addition of Laura Ausbrooks to their team. She has more than 20 years of experience in cost accounting, accounts payable and accounts receivable.

ASTI Environmental has announced the addition of Anthony Lloyd Spencer and Sean Alan Trowbridge. Shawn L. Shadley has been appointed Director of ASTI Environmental at their Western Great Lakes office.

Patrick E. Mears, a partner with Barnes & Thornburg’s Grand Rapids office, has been re-elected chair of the National Finance, Insolvency, and Restructuring (FIR) Department.

Paul Kozulis has been appointed Senior Director, International Tax Consulting Group at BDO USA LLP in Grand Rapids.

Calvin College announced that Larry Louters, professor of chemistry, was the 2012 recipient of the Presidential Award for Exemplary Teaching.

Laurie Termaat, First Vice President and Retail Sales Manager for Chemical Bank, has appointed Rebecca M. Emaus to Branch Manager of the Dutton Office on 68th Street.

CSM Group named Derrick Quintanilla, IT Technician, as employee of the month for January 2012.

Country Inn & Suites of Grand Rapids Airport and Best Western Hospitality Hotel and Suites has promoted

Rachael Laubengayer to Director of Sales.

Davenport University recently announced plans for a new athletic complex to be developed on 17 acres donated by the Farmers Insurance Group of Companies. In addition, Davenport University was recognized as a Top Workplace in MI by the Detroit Free Press based on employee surveys. Dykema Gossett recently launched a new Discovery Readiness Assessment Program (DRAP) designed to control discovery costs before a summons, subpoena or investigation strikes.

Echelbarger, Himebaugh, Tamm & Co. has added Alex J. Host as a staff accountant.

Elzinga & Volkers has hired Robert Richards as a new field manager.

Ferris State University announced that David M. Rosen is the new president of Kendall College of Art and Design in Grand Rapids. Ferris State University’s Digital Animation and Game Design program was recognized in a Princeton Review study of the nation’s premier schools for video game design.

The Board of Directors of Fishbeck, Thompson, Carr & Huber is pleased to announce the promotion of Michael D. Colvin, CPG to the position of Principal. Fishbeck, Thompson, Carr & Huber was honored with the Honorable Conceptor award and the Judges’ Choice Award for Board Design for the Grand Valley State University Storm Water Wetland Complex by the American Council of Engineering Companies of MI.

Andrew Vredenburg, a shareholder at Foster Swift Collins and Smith PC, has recently been appointed as the firm’s Commercial Litigation Practice Group Leader. Ray H. Littleton, an associate at Foster Swift Collins & Smith has been appointed into the State Bar of Michigan Representative Assembly in the 6th Circuit.

Jennifer Feuerstein has joined Gerontology Network as Director of Marketing, Communications and Development.

Emily Veltman has been appointed

to the Girls Choral Academy board of directors.

Garret Brand, business professor at GRCC, has been honored with the Outstanding eLearning Faculty award from the Instructional Technology Council.

Grand Rapids Civic Theatre proudly welcomes new President Appointee, Jennifer Wilson, to the Board of Directors.

The Grand Rapids Public Library Foundation has granted $46,527 to the Grand Rapids Public Library to support youth literacy programming and community events that highlight cultural awareness.

Tim Selgo, director of athletics for Grand Valley State University, was named Vice President of the National Association of Collegiate Directors of Athletics. Thomas J. Haas, President of GVSU, was named to the Finance Committee for the NCAA Division II Presidents Council.

Greenleaf Trust announced that Beth A. Disbrow has been promoted to Vice President and Assistant Director of Operations. Brian S. Loken has been promoted to Executive Vice President, CIO and Director of Business Information Services division. Michael F. Odar has been promoted to Senior Executive Vice President and Director of Strategic Initiatives.

The Holiday Inn Grand Rapids Downtown and the Pearl Street Grill are pleased that Michelle Glemboski has joined their team as the Food & Beverage Director.

Hope Network has promoted Dan Holbert to COO; Pat Howe to Executive Vice President of Health Care, Growth and Strategy; Jason Todd to Vice President of Operational Excellence; and Joan Cornelison to Executive Director of Pastoral Services.

Hospice of MI has named two new trustees: Mark Drumheller and John R. Maurer, M.D., and four new foundation board members: Deb Bailey, Michael Damstra, Paul T. Doyle and Patrick Scripps.

The U.S. Business Administration has recognized Huntington Bank as the No.


3 lender in the nation for number of SBA 7 (a) loans.

Independent Bank announced it has rolled out Independent Mobile, its new mobile banking service. In addition, Independent Bank added Todd Setchfield to its mortgage lending team at the E. Beltline office.

Integrated Architecture has designed the renovation and expansion of Glenn E. “Bo” Schembechler Hall, U of M. The $9 million project will total about 14,000 sq. feet, half of which will be new construction.

Kentwood Office Furniture announced that Melanie Vargo is the new Sales Administrator in the Grand Rapids office.

Lambert Edwards & Associates has hired Brianna Blust as a Public Relations Associate in the firm’s automotive practice.

Lighthouse Insurance Group has promoted Robert Heintz to Vice President of Benefits and Mike Boros to Vice President of Business Insurance.

The Literacy Center of W. MI announced new board members Jesse Hertstein and Micki Benz. The board elected Lisa Buffin as chair and Rick Adamy as vice chair.

Todd Cooper has joined Macatawa Bank as an Infinex Investment Executive.

Joy Zelenock is the new Marketing and Sales Manager with Metro Cab/Metro Cars of Grand Rapids.

The Metro Health Hospital Foundation and 103.5 FM are launching a high school challenge to raise funds to provide free heart screenings for student athletes in the community.

Michigan Radio, the public radio service from U of M, has won eleven awards from the MI Associated Press for news coverage. This includes the award for General Excellence in the Non-Commercial Radio category.

Pamela C. Enslen, a principal in the Kalamazoo and Grand Rapids offices of law firm Miller Canfield, has been elected to a three-year term on the board of trustees of the Michigan’s

Women’s Foundation.

Miller Johnson has added Mark Pendery to the firm’s litigation and tax groups. Attorneys Rachel J. Foster and Sara G. Lachman have been elected to membership at Miller Johnson.

Mindscape at Hannon McKendry recently promoted Jeff Bell to Director of Digital Marketing Services, Rebecca Dutcher to Director of Business Development and Rebecca Blanchard to Director of Development Services.

Nichols has promoted Will Kelderhouse to CFO, Lori Rosema to Customer Care Manager, Karen Arends to Customer Service Team Leader and Kris Beauchamp to Equipment Service Coordinator.

Peak Performance Chiropractor, Dr. Michael Kwast, DC, CSCS, was selected as Grand Rapids spokesperson for Get Healthy Michigan.

The law firm of Plachta, Murphy & Associates is proud to announce that attorney Mary A. Owens has recently been admitted to the Bar of the Supreme Court of the United States.

Price Heneveld® is pleased to announce the addition of Peter A. Cummings as an associate of the firm.

Ronda Auto Center has added two new employees to its service centers: Thomas Hesselschwerdt and Justin Mulford.

Smith Haughey is pleased to announce the election of the new shareholder; Joseph E. Belsito and their 2012 Board members: Ronald A. Schuknecht, Peter J. Boyles, Cindy C. Boer, Charles F. Behler, William L. Henn, William J. Hondorp and Todd W. Millar.

Kimberly Pant has joined Snelling Staffing Services as Business Development Manager.

The Campbell Group, a division of Acrisure, announced the appointment of Bryan Steen to Nationwide’s agribusiness Agent Advisory Committee.

Kim Boyer-McLaughlin, Strategic Marketing Director at Truscott Russman, has been appointed to the Grand Rapids Economic Development

Corp. and Brownfield Redevelopment Finance Authority boards.

Warner Norcross & Judd has elected three partners to serve on its Management Committee: Susan Gell Meyers, Stephen C. Waterbury and Jonathan P. Kok. The Law firm of Warner Norcross & Judd has welcomed Brian P. Lennon as a new attorney. John V. Byl, a partner with the law firm Warner Norcross & Judd, has been recognized by Michigan Lawyers Weekly as one of its 2012 Leaders in the Law.

Williamson Employment Services celebrates their 20th Anniversary and is proud to announce Judee and Jeff Hopwood, as the new owners of Williamson Employment Founder.

The Fashion Footwear Association New York and the Footwear Plus publication awarded Wolverine Worldwide and its brands four industry awards based on votes received from a board range of US retailers. Wolverine Worldwide received the Company of the Year Award and three Design Excellence awards.

Women’s Resource Center announced the winners of the 2012 Huntington Pillar Award are Aquinas College, Axios Inc. and Herman Miller.

WZZM 13 news reporter Peter Ross has been inducted into the 2011 class of Silver Circle.

Kim Ritz is the new director of major gifts for the YMCA of Greater Grand Rapids. The YMCA of Greater Grand Rapids announced that the Spartan Stores YMCA officially opened the new Chemical Bank Community Room.

Jess Povenz has recently joined the West MI Tourist Association as Office Manager. Rick Hert, CEO of the WMTA and Film Commissioner for the W. MI Film office has been named to the MI Film Advisory Committee by Governor Snyder.

Roxanne A. Buhl, director MBA-GR Western Michigan University earned certification as a Senior Professional in human resources.


New MembersPlease join us in welcoming the following companies to the Chamber. We encourage you to do business with Chamber members!

Acuitas LLCAdvocacy (517) 853-1236 www.Acuitasllc.com Mr. Kevin Korpi, Principal

Advanced Imaging Solutions, Inc. Office Machines (616) 647-4091 www.advancedimaging.net Mr. Mick Counts, Sales Manager

American Hoist Air & Lube Equip, Inc. Automotive (616) 475-7658 www.amhoist.com Mr. Ric Richard, President

Audio Space LLC Audio/Visual (616) 929-0191 www.audiospaceonline.com

Axiodesik Strategies LLC Business Services (616) 560-7924 www.axiodesik.com Mr.Bryan Posthumus, Senior Relationship Director

Brian D Vincent PLC Attorneys (616) 608-4440 www.brianvincentlaw.com Mr.Brian Vincent, Attorney at Law

Cascade Cement Contracting, Inc. Waste Management/Recycling (616) 698-6820 www.cascadecement.com Ms. Linda Den Hartigh, Controller

CBI Telecommunications Consultants Consultants (616) 581-6777 www.cbitelecom.com Ms. Denise Booms-Pepin

Celebration Entertainment, LLC Entertainment/Entertainers (616) 437-2800 CelebrationEntertainment.biz Mr. Brad Eley, Owner

Collegiate Business Services Group LLC Business Services (616) 855-7850 www.cbsg-gr.com Mr. William Evans, Managing Partner

Core Solutions Group Transportation (616) 350-4080 www.coreadvisors.net Mr. John Krestakos, Cost Recovery Advisor

DieNamic Tool Corp Tool/Die, Tool Repair, Tool Makers (616) 954-7882 www.dienamictoolcorp.com ENVIRON International Corporation Environmental (616) 822-1591 www.environcorp.com Mr. Gregory Gillespie, Principal Consultant

Genesis Non-Profit Housing Senior Care/Housing (616) 988-2897 www.genesisnphc.org Mr. John Wynbeek, Executive Director

Gold Star Mortgage Financial Group Mortgages (616) 241-5325 www.goldstargrandrapids.com Ms. Jennifer Tabor-Storre

Grand Rapids Taxi LLC Transportation (616) 458-6666

Greater Michigan Monument Cemetery (616) 588-5200 greatermichiganmonument.com Mr. Steve Burman, Monumnet and Marker Specialist

Home Helpers and Direct Link of West Michigan Assisted Living/Nursing Homes (616) 881-1924 Mr. Curt Huggins, Owner

IncrediPower Computers/Technology (616) 405-3096 Mr. Christopher Trainor

J. Hilburn Clothing (616) 977-7549 www.jhilburn.com Ms. Susan Young

MetroPCS Telecommunications (734) 444-0815 www.metropcs.com Ms. Erin Smith, Manager

Northwind Travel, Inc. Travel/Tourism (616) 447-8443 cruiseplanners/northwindtravel.com Mr. Joe Fox, President

Plummer’s Environmental Services Waste Management/Recycling (616) 877-3930 www.plummersenvironmental.com

Ridge Trail Group Marketing (616) 329-9320 www.ridgetrailgroup.com Mr. Bradley Uhl , Owner

Rosie’s Garage Automotive (269) 270-2674 Ms. Sarah Wrigh, President/CEO

Safe Haven Ministries Abuse Treatment (Chemical, Physical) (616) 452-6664 www.safehavenministries.org Mr. Jillaine Harkema RN, Executive Director

SEO Traffic Services Website (517) 528-3617 www.seotrafficservices.org Mr. Matt LaClear, CEO


IncrediPower Computers/Technology (616) 405-3096 Mr. Christopher Trainor

J. Hilburn Clothing (616) 977-7549 www.jhilburn.com Ms. Susan Young

MetroPCS Telecommunications (734) 444-0815 www.metropcs.com Ms. Erin Smith, Manager

Northwind Travel, Inc. Travel/Tourism (616) 447-8443 cruiseplanners/northwindtravel.com Mr. Joe Fox, President

Plummer’s Environmental Services Waste Management/Recycling (616) 877-3930 www.plummersenvironmental.com

Ridge Trail Group Marketing (616) 329-9320 www.ridgetrailgroup.com Mr. Bradley Uhl , Owner

Rosie’s Garage Automotive (269) 270-2674 Ms. Sarah Wrigh, President/CEO

Safe Haven Ministries Abuse Treatment (Chemical, Physical) (616) 452-6664 www.safehavenministries.org Mr. Jillaine Harkema RN, Executive Director

SEO Traffic Services Website (517) 528-3617 www.seotrafficservices.org Mr. Matt LaClear, CEO

Member Seminars, Events & Celebrations

April

Member Ribbon Cuttings celebrations21 | Goodwill Industries ‘Blue’ Boutique - 974 Cherry St SE, 10 a.m. 616.532.420021 | Goodwill Industries ‘Blue’Boutique -40 Monroe Center NW (MoDiv), 11 a.m., 616.532.420027 | Terra Trike, 4460 40th St SE , 3:30pm, 616.455.5988

13 & 18 | Overview for Planning and Starting Your Own Busi-ness – This SCORE workshop covers what professional assistance will be needed, identifying your competition, business plans, what legal entity to incorporate as, marketing research, financing, and more. Classes start at 8:30 a.m. and cost $45 for one or two people. Register at www.scoregr.org.

18 & 19 | Speak Up & Be Effective™ - Advanced - Communicate with impact. This two-day program teaches you to communicate with impact through oral presentation skills (including body language and tone of voice). You’ll also learn to create focused, concise and activating message that influence others, and to project the style and presence of today’s leaders. Call Varnum Consulting at 616.336.7058 for more de-tails or to register.

May

Member Ribbon Cuttings celebrations18 | West Michigan Plumbers Fitters & Service Trades Local #174, 5p.m., 616.837.0222

8 | Speak Up & Be Effective™ - Be an assertive communicator. In this program, you will learn how to think on your feet, project more con-fidence, manage your nerves, and get your points across. Call Varnum Consulting at 616.336.7058 for details.

11 & 16 | Overview for Planning and Starting Your Own Busi-ness – This SCORE workshop covers what professional assistance will be needed, identifying your competition, business plans, what legal en-tity to incorporate as, marketing research, financing, and more. Classes start at 8:30 a.m. and cost $45 for one or two people. Register at www.scoregr.org.

16 & 17 | The Exceptional Leader™ - Lead the business, lead change and lead people! Call Varnum Consulting at 616.336.7058 for details.

New Members continued...

The Center - Pyschological Health & Personal Development Counseling (616) 336-9300 www.thecenter-gr.comMr. William Evans

Tiger Studio Product Design & Development (616) 931-3241 www.tigerstudiodesign.com

TJP Designs & Home Construction LLCBuilders/Developers(616) 365-3181 www.TJPdesigns.com Ms. Darlene Parker, Co-Owner

Winchel Irrigation LLCLandscaping/Gardening (616) 534-0055 www.winchelirrigation.comMr. Greg Winchel, Owner

For more than 25 years, hundreds of alumni from Leadership Grand Rapids have been at the fore-front of initiatives that have shaped Grand Rap-ids into the unique com-munity it has become.

Through this 9-month community leadership development program, participants grow personally and professionally while enhancing their leadership skills. They join other current and emerging leaders from diverse disciplines to become immersed in the challenges and opportunities facing our community while developing a comprehensive understanding of our community’s social, cultural, civic, and economic issues.

If you are interested in applying for the 2013 Leadership Grand Rapids class, applications are being accepted through May 4, 2012. For more information or to receive an application, visit www.cclgr.org.

Leadership Grand Rapids 2013 Application Deadline is May 4


Renewing MembersThank you to the following companies that renewed their memberships in February. We are glad to have you and your employees as members!

50+ Years of Membership DTE EnergyGroskopf’s Luggage & GiftsLeitelt Iron WorksPreusser JewelersPepsi Beverages Company

30+ Years of Membership Twohey Maggini, P.L.C.Kent County TreasurerDooge Veneers, Inc.Gemini Corporation/Gemini PublicationsWolverine Printing Co.D. C. Martin & Son Scales, Inc.

20+ Years of Membership Tamminga & Levering Accountants, Inc.The Other Way MinistriesThe Other Way MinistriesComerica BankFred’s Italian Restaurant, Inc.Hightech SignsL & N Carpet Cleaning, Inc.Autocam CorporationBrian Cilla D.D.S., M.S., P.C.Burton Heights Body Shop, Inc.Champion Die, Inc.Taco BoyConstruction Services of West MichiganGrand Rapids Computer ServicesKore / Hi Com, Inc.TowerPinksterCompuCraft Technology SolutionsTiny’s Auto Sales, Inc.Capitol GroupVos Glass, Inc.Whitecaps Professional Baseball Corporation

10+ Years of Membership i3 Business Solutions, llcRizzoBryan, P.C.Serv-U-SuccessTracy, Inc.Universal Fire & Casualty Insurance CompanyDK Security & InvestigationsC2AECourtyard By Marriott - DowntownDominican Sisters - Grand Rapids - Dominican Center MarywoodNational Heritage Academies, Inc.JadePig Ventures, LLCDean Transportation, Inc.Grand Rapids Children’s MuseumMedia 1Northern Trust BankStandale Family PhysiciansCentury A & EHearty Fresh Inc.Encompass LLCFeenstra & Associates, Inc.Fifth Reformed ChurchLamar Construction CompanyLittle River Casino ResortMake-A-Wish Foundation of MichiganNAI Wisinski of West MichiganTre Cugini RestaurantWolverine Gas and Oil CorporationBar DivaniLanguages International Inc.

Maximize Technologies LLCParkway Electric & CommunicationsRalph Meyers TruckingReliable Energy, Inc.

5+ Years of Membership Cook HoldingsElders’ HelpersEverest InstituteKodiak Construction LLCMascari & AssociatesRoyal Securities CoSunshine Community ChurchUS SignalComplete Source Inc.Environmental Partners, Inc.Gillis Family ChiropracticShanty Creek ResortsStar Truck RentalsSummit Training Source, Inc.The Ryan Marketing GroupTotal Fire Protection, Inc.WindstreamChesser Schacht DesignReal-time PerspectivesEd Koehn Ford LincolnFusion IT LLCGail Andrus Travel, L.L.C.Grand Rapids Student Advancement FoundationHighland Group of Grand RapidsKentwood Plumbing & Heating, Inc.Pasman GSC FinancialQuality Model & PatternRegus GroupArgus Financial ConsultantsCareer Direction Services IncChervon North America, Inc.Dean Trailways of MichiganF D Lake CompanyFirst Actuarial Corp.Hampton Inn & SuitesJBL ResourcesMetropolitan Building Maintenance, Inc.Mico Industries, Inc.MonitorClosely.comNorth American Financial Corporation dba Professional Education ServicesRM Trucking Inc.Three Oaks Group LLCVanderPloeg, Bergakker and Assoc.Willison + Hellman, P.C.

2+ Years of Membership Addorio Technologies LLCBall Park Floral & GiftsBarnesWolgast Construction ServicesCompass Coach Inc.Douglas Wohlberg, CPAEnvironmental & Medical Gas Services of MI LLCGR OutdoorJOHNNYAdvertisingMcCullough Court ServiceProtravel InternationalRusche’s Trucking Inc.Speedy Oil and LubeThe Welch Law Firm, PLCTwo Men And A Truck/Grand Rapids NorthAuditoriumChairs.comEnterprise Rent A Car

Horizen HydroponicsMarshall Plastic FilmMassey State Farm InsuranceMember In TransitionORG West MichiganPassageways Travel an American Express Repre-sentativeSimplicity GourmetAdvanced Document DestructionAhern Fire ProtectionCoatings PlusCrown Lift TrucksFirst Steps - Great Start CollaborativeFive Star Sedan & Limousine Service LLCHootersShippert PhotographySouthland Auto WashThe KR Group Inc.Total Plastics Inc.Waddell & Reed, Inc.

One Year of Membership AARP MichiganAvis Budget GroupAvis Rent A CarBioSolutions, LLCCarbonic Systems, Inc.Curo Rx LLCEnterprise Fleet ManagementIntervention InsightsKingscott Associates, Inc.The Griswold Group, Inc.Truscott RossmanVan’s Pattern Corp.VanderPloeg and Lanning Heating & Cooling

Anniversary Date Unavailable Grand Rapids Label Co.

Add the Chamber to your Marketing Mix!

Call 616.771.0357


The Collective Impact of Sustainability By Norman Christopher, Executive Director, Sustainable Community Development Initiative at Grand Valley State University

THE SUSTAINABILITY SPOTLIGHT

West Michigan has been on a sustainability journey for quite some time. During that timeframe, sustainable development has gone through several phases. The first phase dealt with an assessment of sustainability. The types of indicators and metrics used provided an understanding of where businesses and organizations were on their sustainability journey. In essence the metrics answered the question of where are we today? Another phase dealt with sustainability progress. Sustainability metrics and in-dicators used were performance measurements that enabled companies and organizations to track their progress versus strate-gic and tactical sustainability goals. These metrics help answer the question of are we on the right track, and are we making any headway? Now, a third and more important sustainability area is being addressed. This opportunity deals with the collective im-pact of our sustainable development efforts and initiatives. In order for change to take place, we will all need to collaborate and partner across our typical boundaries to help lead and initiate these efforts. Groups that have been successful have the following:

• Common Agenda, including a shared vision for change.• Shared Measurement Systems to report and measure progress.• Mutually Reinforcing Activities that allow stakeholders with different perspectives to support common goals.• Continuous Communications including conversations and dialogue to build trust and understanding.• Backbone Support Organization including a separate or defined organization to support the collective effort and serve as the

focal point or conduit.

The West Michigan Chapter of the U.S. Green Building Council (www.usgbcwm.org) is a backbone organization that has advocated and supported the implementation of Leadership in Energy and Environmental Design (LEED) building, and construction in the West Michigan community. The design and construction of LEED buildings can now be seen across the public, private, municipal, academic, and service sectors. The West Michigan chapter of the USGBC provides a monthly newsletter, as well as communicates trends and change forces in the overall construction industry. So what has been the collective impact of LEED building projects in West Michigan?

To begin, West Michigan has 159 certified LEED building projects, compared to a total of 265 LEED certified building projects in all of Michigan or roughly 60 percent. The 159 LEED certified building projects total approximately 27 million square feet and contain:

• 76 LEED Certified building

• 40 LEED Silver buildings

• 30 LEED Gold buildings

• 3 LEED Platinum buildings

The collective impact of LEED building projects in West Michigan includes the following:• $3.88 billion dollars of capital investment• Annual energy savings of $14MM• Annual operation and maintenance savings of $8.6MM• Annual waste savings of $539K• Annual water savings of $1.35 MM• Employed approximately 28,000 in the design, site prepara-

tion, construction, and maintenance of the building projects

Overall, as can be seen, LEED building projects in West Michigan have been a great success story and have generated annual savings of close to $25MM. Moving forward many companies, municipali-ties and institutions have now established LEED building policies and procedures for all new and existing building construction.

111 Pearl St. NW | Grand Rapids, MI 49503

PERIODICAL POSTAGE

PAID GRAND RAPIDS, MI

The Multiracial Association of Professionals’ (MAP) annual intern reception is expanding and rolling out a new reception format. The reception, once focused on interns of color, is expanding to include all students from various ethnic backgrounds who are interning in West Michigan this summer. The reception provide young people working in area companies a warm welcome and introduction to the Grand Rapids community. In addition, the reception provides these interns the opportunity to network with each other, as well as with diverse professionals from across all sectors of the business community. For additional information, visit www.grandrapids.org/map.

Date | Tuesday, June 5Time | 4:30 - 5:30 p.m., connection resources social for interns of color 5:30 - 7:30 p.m. Summer Intern Reception (all interns are welcome)Location | TBD Cost | no cost to attend

Sponsorship opportunities are available for this event, contact Leslee Fritz at 616.771.0357 or [email protected].

Save the Date for the Annual MAP Summer Intern Reception

The annual MAP Intern Reception allows students in Grand Rapids for the summer to connect with each other and diverse people throughout the West Michigan business community.

The Chamber News - april

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Transcript of The Chamber News - april