The Challenge What channels work?. Exponential complexity One advertiser with two brands in four...

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The Challenge What channels work?

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Transcript of The Challenge What channels work?. Exponential complexity One advertiser with two brands in four...

Page 1: The Challenge What channels work?. Exponential complexity One advertiser with two brands in four markets running five campagins across four channels with.

The Challenge

What channels work?

Page 2: The Challenge What channels work?. Exponential complexity One advertiser with two brands in four markets running five campagins across four channels with.

Exponential complexity

One advertiser with two brands in four markets running five campagins across four channels with six parterns i each

1 x 2 x 4 x 5 x 4 x 6 = 960 relations to track!

Page 3: The Challenge What channels work?. Exponential complexity One advertiser with two brands in four markets running five campagins across four channels with.

The solution:

Plan

Serve

Track

Report

Analyse

Optimise

A cross-media marketing platform that enables you to...

...across all your digital channels.

your entire online marketing activity in one interface

banner ads, text links and rich media

Banners, contextual, email, partnerships (affiliate), etc...

with full de-duplication across channels

the complete cross-media customer journey

for the highest ROI

Banners

E-mailSearch Mobile Phone

Page 4: The Challenge What channels work?. Exponential complexity One advertiser with two brands in four markets running five campagins across four channels with.

Last click

First click

Other interactions

$

Page 5: The Challenge What channels work?. Exponential complexity One advertiser with two brands in four markets running five campagins across four channels with.

Example cross-media user journey report

Full visibility into the cross media journey can now be provided. Partners and Publishers may now get credit

for assisting in a sale where they may not have previously.

Page 6: The Challenge What channels work?. Exponential complexity One advertiser with two brands in four markets running five campagins across four channels with.

Who uses td Integral?


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Film Four Why did it fail?. History… When Channel Four became the fourth terrestrial channel in 1982 (the only channels you could get then were BBC1,

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Four channel decoder with variable mixing of the output channels

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Facebook, social media campagins.

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Four channels mediate the mechanical aspects -

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Global Advertisers Outdoor Campagins Mumbai

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GLOBALSTAR, INC. globalstar · July 21, 2015 Page 3 throughput on each of the four non-overlapping IEEE channels (Channels 1, 6, 11 and 14). Second, Globalstar measured the aggregate

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