The Challenge of New Media
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The Challenge of New Media
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The Challenge of New Media. TV as Mass Media. 3 big networks (late 1940s-1970s) Few options Standardization, norms, broad appeal. Rise of Cable. Initially a way to deliver broadcast television in areas w/ poor reception. Cable as Competitor. Conflict between cable and broadcasters - PowerPoint PPT Presentation
Transcript of The Challenge of New Media
The Challenge of New Media
TV as Mass Media
• 3 big networks (late 1940s-1970s)• Few options• Standardization, norms, broad appeal
Rise of Cable
• Initially a way to deliver broadcast television in areas w/ poor reception
Cable as Competitor
• Conflict between cable and broadcasters• Emergence of original, specialized content:– Z-Channel (1974, indie/art films in LA)– TBS (1976, reruns, Braves games in Atlanta)– CNN (1980)– MTV (1981)
Proliferation
• Cable, satellite• Video rental market• Growth of porn• Global bootleg/pirate/“subterranean” market
End of the Mass?
• Broadcast networks persist w/ biggest audiences, by far
• But niches proliferate on cable, satellite, online
• M*A*S*H* finale remains biggest show from 1983-2010
Public Sphere vs. Counterpublics
• Can public arena survive a million echo chambers?
Immersion
• New media permeate everyday life• Cable, smartphones, Internet, gaming, TV, etc.• Prospect of the cybernetic
