The Cereal Bar: Brand Identity

The Cereal Bar Graphic Designer: Leah Wilcox

Client: The Cereal Bar

Designing a Brand Identity



Business Name

The Cereal Bar

Values and Goals For the busy, on the go customer we want to offer a healthy alternative to their morning by providing quality cereal options and the ability to customize their breakfast. We will partner up with local coffee roasters and bakeries to provide other quality menu options and keep to the philosophy of using organic ingredients from local businesses. Our own cereal “factory” will be an exciting display while enjoying your breakfast, showing our customers our commitment to a fresh cereal option.

Key Customer

College age, Business/career-minded Hobbies: Any recreational activities that appeal to bettering themselves physically, walking, hiking, outdoor activities Age Range: 18-40 yrs. old

We ARE

• A welcoming place for early morning commuters (school and/or work)

• A place for healthier breakfast alternative for “on the go”• Maintains making products environmentally friendly• Helps sustain local businesses with partnerships • Offers several locations to better serve target audience• Affordable• Offers customizing of all cereal products• Uses local, organic ingredients

We AREN’T

• Not open all day• Overpriced

Business Brief



StationaryBUSINESS CARDGoal was to give stationary a similar look that brought it together. Stayed within the business principal of clean and simple, using the company’s colors and typography.



StationaryLETTERHEADAs with business card, kept envelope simple and clean, using company color scheme and typography.



StationaryENVELOPEAgain, kept envelope simple and clean, using company color scheme and typography.



FULL PAGE AD7.25” X 9.75”

I wanted to give the visual element of the ads more appeal and intrigue since the logo itself is so clean and simple. GOAL: Give the ad depth, texture and personality to capture audience.

Advertis ements



1/6 HORIZONTAL AD4.625” X 2.25”

1/2 VERTICAL AD4.625” X 7.125”

Adv ertis ements

Choose. Combine. Add Milk.

The healthier alternative toyour morning.

www.thecerealbar.com880 SE Yamhill Street, Portland OR 97224



HOME PAGEMy intentions for the website design was based on having fun with it and less “standardized” or template like. I wanted a website with personality. I also wanted it user friendly, informative, and engaging.

Website



SECONDARY PAGEAgain, I wanted a website that was user friendly, informative, and engaging. I also wanted to add a little fun to how the user experience information. Used a spoon indicating each visiting page, and a rollover effect from picture to the information within the circle.

Website



SIGNATURE COFFEE MUG

Touchpoint



T0-GO CEREAL BOX

Touchpoint



PACKAGING: CEREAL BAG

Touchpoint



T0-GO COFFEE CUP wITh

CUSTOM MADE SLEEVE

Touchpoint

What’s in Your Bowl?

www.thecerealbar.com

FRONT BACK



PERSONNEL UNIFORMS

Touchpoint

What’s in Your Bowl?

The Cereal Bar: Brand Identity

Documents

Transcript of The Cereal Bar: Brand Identity