The Ceo in the New Millenium
Transcript of The Ceo in the New Millenium
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Amit Patel
Jia
Prashanth
Ganesh Raj
http://ericsaintguillain.files.wordpress.com/2009/10/peter-drucker3.jpg
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http://im.sify.com/sifycmsimg/jul2008/Finance/14726614_indra-nooyi_200.jpg,http://www.rankia.com/blog/la-sonrisa-de-buffett/uploaded_images/welch_ge-793749.jpg,
http://www.babble.com/CS/blogs/famecrawler/2008/10/01-07/steve-jobs-3g-iphone-heart-attack-pixar-disney.jpg, http://ecommprojects.com/seo/Ahmed-Zewails-4d-
Telescope/bill%20gates.jpg, http://blog.taragana.com/index.php/archive/study-finds-ceos-should-do-a-better-job-managing-online-profiles/
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First Task Of the Ceo
Roughly means to identify the areas in which the company willbe concentrating.
Ex..Bank
1.Local Market for commercial Loans
2.Major industries and short term credit needs
3.Mutual Funds
Each sector is differenteach needs differentcompetencies..Different definition of results
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Lots of data are available.
The Ceo needs to choose the correct data and convert into usableinformation
Few Examples
American executives in 50-60s didn't care much about the changestaking place in Japan---Implications Japanese products ruled in theus market for a long time. If only they had thought that the kaizenand other manufacturing methods were useful..
Toy makers tend to define other toy making companies to be theiroutsideBut it is actually other companies which claim the potentialcustomers money..So the toy company should concentrate on thevalue of the toy that the potential customer sees.
Implications- Customer Research is more important than market
research.
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What is our business?
What should it not be?
What should it be?
CEO to decide what results are meaningful for the institution.
the results is important, critical and risky for institution.
The results- the bottom line may have differing meaningsaccording to how an institution defines meaning results.
Short-term ,long-term Goal judgment. CEO make decidebusiness goals which task is short-term or long term, how long getto task?
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CEO- make decision, measure the task.
Manager doing thing better, taken an action
In a Dying Organisation Far more task which are important arethere than available resources.
The CEOs most critical job also the CEOs most difficult job is
say no. to do so is not just a matter of willpower. It requires aninordinate amount of study and work work that only the CEOcan do , but again work that the CEO must do.
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Every Organisation says we have better people..Which isImpossible
Good Organisations make common people to perform uncommonthings.
Ceo should identify the strength of the employee and place themaccordingly.
Moreover placing a wrong person to a job could end in a bad way.
Critical People Decisions only the Ceo Can Make.
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Coe's in America have been Failing Pretty Regularly
Highly successful in their previous jobs- fail once they reached the top
This shows that the job taken up had become undoable.
Changes brought by JackWelch
CFO-Ceo-C(hr)o
Asea Brown Bover(ABB)-Goran Lindahl(2000)-Made individual units intoseparate worldwide businesses
Financial services company-5 ceos-Head of each operating business isalso Ceo for one top management area. Chairman became CapitalController and represented the company to the outside world.
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The Term was initially designed by Alexander Hamilton in theeconstitution of the U.S.
The first Organisation to use it was the Bank Of New York
Different Countries have got a different person at the top\
Germany- Sprecher Des Vorstands
France- Administrateur DelegueJapan President
United Kingdom- Chairman
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In the recent years The Ceomodel is showing signs of Failure.
Companies should study analyse- adjust adapt if theywant to adopt this system.
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