The Ceo in the New Millenium

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    Amit Patel

    Jia

    Prashanth

    Ganesh Raj

    http://ericsaintguillain.files.wordpress.com/2009/10/peter-drucker3.jpg

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    http://im.sify.com/sifycmsimg/jul2008/Finance/14726614_indra-nooyi_200.jpg,http://www.rankia.com/blog/la-sonrisa-de-buffett/uploaded_images/welch_ge-793749.jpg,

    http://www.babble.com/CS/blogs/famecrawler/2008/10/01-07/steve-jobs-3g-iphone-heart-attack-pixar-disney.jpg, http://ecommprojects.com/seo/Ahmed-Zewails-4d-

    Telescope/bill%20gates.jpg, http://blog.taragana.com/index.php/archive/study-finds-ceos-should-do-a-better-job-managing-online-profiles/

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    First Task Of the Ceo

    Roughly means to identify the areas in which the company willbe concentrating.

    Ex..Bank

    1.Local Market for commercial Loans

    2.Major industries and short term credit needs

    3.Mutual Funds

    Each sector is differenteach needs differentcompetencies..Different definition of results

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    Lots of data are available.

    The Ceo needs to choose the correct data and convert into usableinformation

    Few Examples

    American executives in 50-60s didn't care much about the changestaking place in Japan---Implications Japanese products ruled in theus market for a long time. If only they had thought that the kaizenand other manufacturing methods were useful..

    Toy makers tend to define other toy making companies to be theiroutsideBut it is actually other companies which claim the potentialcustomers money..So the toy company should concentrate on thevalue of the toy that the potential customer sees.

    Implications- Customer Research is more important than market

    research.

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    What is our business?

    What should it not be?

    What should it be?

    CEO to decide what results are meaningful for the institution.

    the results is important, critical and risky for institution.

    The results- the bottom line may have differing meaningsaccording to how an institution defines meaning results.

    Short-term ,long-term Goal judgment. CEO make decidebusiness goals which task is short-term or long term, how long getto task?

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    CEO- make decision, measure the task.

    Manager doing thing better, taken an action

    In a Dying Organisation Far more task which are important arethere than available resources.

    The CEOs most critical job also the CEOs most difficult job is

    say no. to do so is not just a matter of willpower. It requires aninordinate amount of study and work work that only the CEOcan do , but again work that the CEO must do.

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    Every Organisation says we have better people..Which isImpossible

    Good Organisations make common people to perform uncommonthings.

    Ceo should identify the strength of the employee and place themaccordingly.

    Moreover placing a wrong person to a job could end in a bad way.

    Critical People Decisions only the Ceo Can Make.

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    Coe's in America have been Failing Pretty Regularly

    Highly successful in their previous jobs- fail once they reached the top

    This shows that the job taken up had become undoable.

    Changes brought by JackWelch

    CFO-Ceo-C(hr)o

    Asea Brown Bover(ABB)-Goran Lindahl(2000)-Made individual units intoseparate worldwide businesses

    Financial services company-5 ceos-Head of each operating business isalso Ceo for one top management area. Chairman became CapitalController and represented the company to the outside world.

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    The Term was initially designed by Alexander Hamilton in theeconstitution of the U.S.

    The first Organisation to use it was the Bank Of New York

    Different Countries have got a different person at the top\

    Germany- Sprecher Des Vorstands

    France- Administrateur DelegueJapan President

    United Kingdom- Chairman

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    In the recent years The Ceomodel is showing signs of Failure.

    Companies should study analyse- adjust adapt if theywant to adopt this system.

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