UNIT 4

distinguish BETWEEN sth. and sth – differentiate between sth. and sth., tell sth. apart

assume-presuppose

resist sth./doing sth.-defy, oppose

persuade sbd. TO DO sth. -convince

vigorous-energetic, strong

hard-selling vs. soft-selling

essential vs. non-essential goods

IN other words – put differently

as well as- in addition to

marketer-seller,vendor

anticipate-expect, foresee, predict

genetic engineering recent (adj.)-late largely – mostly consequently – thus,

therefore

look FOR sth. – search, seek

profitable – lucrative be likely TO DO sth. –

be possible to do sth. enjoy sth./doing sth. a differential advantage due to – owing to distinctive (adj.) –

typical, characteristic, special

competency – ability particularly -

specifically

target market be isolated BY sth.

vs. be isolated FROM sth.

come into existence-arise, happen, occur

throughout department – sector manufacture –

produce take account OF sth.-

consider monitor (v.) –

observe, overlook existence

defeat (v.) – overcome IN search OF loyal-faithful risk sth./doing sth. solely – alone,

exclusively, entirely ON the basis OF sth. guesswork undertake – attempt,

tackle, promise to do, contract

potential (adj.)- possible

a reaction TO sth.

feature-characteristic

establish-set up, found, launch

various – different an amount OF sth +

U. expend ON sth.- use

sth. on sth. IN order TO do sth. include sth. -

encomapss sth. packaging distribution channel guarantee-warranty

point of sale- A business or place where a product or service can be purchased.

discount-price reduction

length (n). – long (adj.) payment period credit term increase sth.-expand

sth. apart FROM – except for consume (v.) consumer (n.) consumption (n.)

consist OF sth. –contain sth.

individual (n.)-person

acquire – gain, obtain

few vs. a few little vs. a little raw material equipment range FROM…TO –

vary market (v.)-sell,

promote ordinary – common,

usual

seldom – rarely be exposed TO sth. –

be subjected to sth. list price - A basic

published or advertised price, often subject to discount.

price list optional – voluntary,

not obligatory